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💧 Refresh your roots, hydrate your lengths — the ultimate 72H scalp reset!
L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a professional-grade clarifying shampoo formulated with Salicylic and Hyaluronic Acids to purify oily roots and hydrate dehydrated lengths for up to 72 hours. This 28 fl oz paraben-free formula removes 100% residue without stripping, leaving hair refreshed, soft, and lightly scented with a sophisticated blend of berries, cherry blossom, vanilla, and sandalwood. Ideal for daily use, it delivers salon-quality care that balances scalp health and hair hydration.









| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #3,916 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #116 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 1,419 Reviews |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Item Form | Liquid |
| Liquid Volume | 28 fluid ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Product Benefits | Moisturizing |
| Scent | Fresh |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28 Fluid Ounces |
A**S
Clarifying✅️ Hydrating ✅️Humidity-proof ✅️ Gentle✅️ Good for sensitive scalps
This shampoo is life giving for fine hair and, I should know, having tried EVERY one. Clarifying ✅️ Without stripping hair! (This is the holy grail) Great value ✅️ Much more economical than many of my other favorite shampoos Attractive packaging ✅️Has a substantial hand feel and the product lathers well Scent✅️A very light scent when shampooing that cannot be smelled/detected after the shower. My hair type: Fine, delicate, whispy hair, prone to oily scalp (daily shampooing), with the ends of my hair prone to brittle, dryness. This shampoo creates a good lather and rinses easily. Previously, I noticed a section of my hair/scalp that was resistant to shampooing. Strange and hard to explain, but at the base of my scalp along my neckline, my hair was not lathering as easily as the rest of my scalp. I bought this shampoo and the first couple times I used it, I repeated the lather twice (full shampoo and rinse out). By the second time, I noticed an improvement in my ability to lather. Pro tip: I lather the entire bottom of my scalp and my hair, similar to how the stylist does at the salon, a slightly over-zealous job of shampooing. I do this about every 4 or 5 washes or more, when needed. An extra bonus, I love the conditoner, although it's harder to go wrong with conditioner than with shampoo, in my experience most conditioners work with my hair type. My alternative fave shampoos: Pureology, verb ghost, biolage volume boost, Kevin murphy L'oreal Paris Elvive is now my foundational shampoo, and I'll sub in the aforementioned to keep my scalp happy.
A**R
Love the shampoo. Clean your hair without drying it out.
I used to only purchase salon shampoo and conditioner. But I decided to give this a try and I’m so glad I did because now I’m saving so much money. I have super straight hair that’s fine. I have a lot of it but it’s fine. I wash my hair every single day and I know in this day and age that’s taboo because people say she’ll only wash your hair a couple times a week but I have to wash my hair every day or it gets so oily. The shampoo cleans my hair without stripping it and it smells so good. I have no issues brushing my hair when I get out of the shower after using it either. It doesn’t leave my hair feeling dry or like straw or anything like that. It actually feels really nice. Also, my hair is platinum blonde so for something to not strip my hair make it dry. It’s like super important to me. I’m so mad at myself that I did not purchase this sooner and spent all that money on salon shampoo. I really like the other shampoo in this line too. L’Oréal really killed it with their hair products!!
P**A
Wow! My scalp can finally breathe
My previous shampoo left my hair feeling weighed down and never gave me that 100% squeaky-clean feeling. After getting a recommendation for this L'Oreal Elvive Hyaluron + Pure shampoo, I decided to try it, and it exceeded all my expectations! First of all, the scent is absolutely amazing - it is slightly fresh but not minty, and it smells like a high-end, expensive salon product. Secondly, the clarifying power is incredible! I noticed a massive difference after the very first wash; it feels like my scalp can finally breathe. It contains salicylic acid, which does a fantastic job of gently exfoliating the scalp, though the hyaluronic acid is probably just a marketing gimmick since it doesn't stay on the hair long enough to deeply hydrate. Thirdly, you get a huge bottle with a super convenient pump dispenser for a wonderful, budget-friendly price. My husband and I both use it daily, and we are both absolutely thrilled with the results. Highly, highly recommend!
R**E
A Solid Clarifying Shampoo for Oily Hair
I’ve been using this shampoo for a while, and it does a good job of cutting through oil and buildup without leaving my hair feeling overly stripped. It lathers well, rinses clean, and has a fresh scent that isn’t too strong. My roots feel cleaner for longer, and my hair still feels soft enough to use regularly. This is best for people with oily hair or anyone who uses a lot of styling products and needs a dependable clarifying wash. The main caveat is that it may be too drying for dry, color-treated, or very sensitive hair if used too often.
K**A
Must Buy!
This is the best shampoo I have ever tried! I generally have an oily scalp and usually have to wash my hair more often because of it. I found this shampoo and decided to give it a try. (Keep in mind, I’ve been trying so many different shampoos over the past 2 years and still hadn’t found one I truly loved.) This shampoo has been an absolute game changer! I can actually make it through the day without feeling like my scalp is oily again. It cleans really well without making my hair feel stripped or dehydrated. I’m also sensitive to strong-smelling shampoos and conditioners, so I was hoping this one wouldn’t be overpowering - thankfully, it isn’t. It has such a light, clean, and lovely scent. For reference, I have thick hair that tends to get pretty fluffy. Other shampoos often made my hair feel heavy and weighed down, but this one leaves it feeling soft, refreshed, and lightweight. It lathers nicely and genuinely makes my hair feel rejuvenated again. I would definitely recommend this shampoo to anyone struggling with oily hair or buildup!
M**H
Add to cart!!!
I LOVE this shampoo! I have long hair that takes time to style and oily roots. Before using this, I had good hair on day one, and day two was worn up and away from my face because it felt gross. Now, I can go THREE days before washing! I love that it cleans my scalp but leaves my hair feeling soft and moisturized. The scent is beautiful. My husband comments on it every time I wash. Also, very affordable. You won't be sorry!
M**N
Fantastc inexpensive shampoo with major suds
This shampoo is great. Super sudsy and inexpensive. The bottle is huge. The formula is a very basic shampoo but I appreciate it doesnt have 25 ingredients. Tip want to boost it? Add Panthenol powder 1/4 tsp to the bottle. AlsoL’Oreal nailed the fragrance. It’s very pleasing but light. Just right.
A**S
Nice
The top broke off and it’s was hard to open the top to use it. I’m gonna be honest my hair has always been very healthy, but I can say it didn’t damage my hair. It’s definitely worth it for the cost, a good steal. I have sensitive skin and it’s fine for me. It’s also Anti back acne, if that’s a problem with you. Not super fragrant, so that’s good for me.
M**E
Fresh, Clean Hair Without Feeling Too Dry
I really like this shampoo for my oily roots. It lathers well and leaves my scalp feeling clean and refreshed without making the lengths of my hair feel overly dry. My hair also feels softer and looks shinier after washing. I like the fresh scent as well—it’s noticeable but not too strong. The large 828 ml bottle is a great size for regular use, and overall I think it’s a really good everyday shampoo for oily hair.
T**G
Good
Not drying at all good cleansing power
M**R
Très bon produit
Il sent vraiment bon et mes cheveux son aucunement gras. C'est Le premier shampoing ou je suis capable de ne pas me laver les cheveux chaque jours
A**I
Good shampoo, but not perfect
I like this shampoo and it does a good job cleaning my hair and scalp. However, it doesn’t completely get rid of the greasy feeling, especially on my scalp. I’d say it works about 90% of the way. Overall, it’s a good product, but I expected a little better oil control.
A**R
Perfect for breakouts on the scalp
My water is hard and I was using a shampoo with conditioner which resulted in breakouts on my scalp since my hair was oily as well. This shampoo quickly help clear up the breakouts and my hair isn’t as oily.
Trustpilot
1 month ago
1 day ago