Jade Leaf Matcha Organic Japanese Hojicha Powder, Roasted Matcha Green Tea Powder - Barista Edition - Authentic Japanese Origin (1.76 Ounce Pouch)

This Hojicha is a nice alternative to matcha, whether you are looking for a different taste or a less expensive option. It has a nice roasted smell and a well rounded taste; kind of like chocolate. It is less grassy than matcha, so I suspect it has potential to become quite popular. I've tried it hot and cold and prepare it just like matcha. My preferred recipe is 1tsp of Hojicha powder, 2 tsp of brown sugar, and 1 cup of milk. Mix the Hojicha and brown sugar in a small amount of warm water (1/8th of a cut) and then pour into a glass of milk. If you drink it hot, you can skip water and mix it directly into your milk. I use an electric milk frother instead of the traditional whisk. It blends in every nicely and creates a smooth texture. I like to store this product sealed in the freezer, this helps it retain color and flavor.

As a fan of hojicha lattes, it is already difficult to find cafes that offer such drinks. Therefore, I took a gander at Amazon to look for hojicha powder, as I have the capabilities to make them at home, and I enjoy the process as well. I purchased the 50 g Jade Leaf Barista Hojicha Powder bag to make hojicha lattes, which cost me $9.95. Hojicha, being roasted green tea leaves, yields a nuttier, earthy taste with a deeper roasted flavor compared to ceremonial matcha powder I've bought from Japan. The powder is ground very finely and doesn't require sifting, which is especially helpful when using the traditional method of mixing with a bamboo chasen whisk. The powder dissolves into hot water well and is a good pairing with milk or other milk alternatives such as oat or almond milk. The bag claims a single shot of hojicha is at a serving size of 1 gram (1/2 teaspoon) and 2 grams (1 teaspoon) for a double shot serving. I personally prefer a really rich hojicha flavor, so I use 4 grams (2 teaspoons), essentially a quadruple shot. Even if I will eventually finish the bag quicker, the higher intensity of flavor is something I enjoy more. In that case, the 50g/1.76 oz bag yields me about 12.5 servings. At $9.95, each serving of 4 grams/2 teaspoons costs me roughly $1.25. Considering the added cost of milk/milk alternatives, each latte I've made is about $2-$3, which is much more economical than paying $5-$7 for a hojicha latte from local cafes. I would recommend this powder to those interested in trying out hojicha as it does have the rich, deeply flavored and slightly roasted hojicha flavor I expect, but at a cheaper cost and better flavor than the few cafes that actually offer hojicha lattes. Overall, this product carries its value well, as it is both delicious and friendly to the wallet. Given this positive experience, I do plan on purchasing their Teahouse line of hojicha powder, as Jade Leaf claims on their website that the Teahouse variant is of a higher quality than their Barista powder.

it's not a bad flavor but it's not one i would gravitate towards first if i wanted a drink. flavor is what is described and i made a few drinks with it that were really good! it works best with more "warm" or chocolaty flavors. it works the same as matcha, but has a much warmer (?) taste. i can't really describe it. it's between smoky and fried, but not in a burnt way. it's pretty good if that's what flavors you like. i think the best way to describe it is roasted.

This stuff tasted made some wonderful ice cream.

This is the first time I've tried Hojicha Powder. I loved it and definitely will buy it again! It has a warm, roasted flavor and color (similar to coffee) with a hint of green tea. Although the texture has a slight chalkiness to it, the Jade Leaf Hojicha Powder has a wonderful taste and smokey aroma. It's perfect for making lattes and a great choice for those that want a very low caffeine option. Their packaging has a sturdy resealable zip, making it easy to store (I store my package in the fridge to extend the freshness). The roasted green tea leaves produce the most delicious roasted flavor with a fraction of the amount caffeine you get in coffee. Perfect for an afternoon pick me up without the jitters.