---
product_id: 719629369
title: "Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum"
brand: "l'oreal paris"
price: "24823CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/719629369-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting
store_origin: SN
region: Senegal
---

# 9-level lightening power Infused with precious flower oils Ammonia & peroxide free formula Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum

**Brand:** l'oreal paris
**Price:** 24823CFA
**Availability:** ✅ In Stock

## Summary

> 💎 Own the platinum glow that commands attention.

## Quick Answers

- **What is this?** Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum by l'oreal paris
- **How much does it cost?** 24823CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/719629369-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ultra-Caring, Stronger Hair:** Up to 5x stronger hair with nourishing purple conditioner that neutralizes brassiness.
- • **Ammonia-Free & Fade Resistant:** Gentle on hair with ammonia-free technology for silky, smooth, and fade-resistant color.
- • **Effortless At-Home Application:** Simple 3-step process with included gloves and developer for salon-inspired results in 30 minutes.
- • **Salon-Quality Platinum Perfection:** Achieve ultra-pure Extreme Platinum with up to 9 levels of lift for that head-turning glow.
- • **Long-Lasting Radiance & Grey Coverage:** Permanent formula ensures vibrant color and flawless grey coverage that lasts.

## Overview

L'Oreal Paris Preference Extreme Platinum is a permanent hair dye delivering up to 9 levels of lightening with optimal grey coverage. Its ammonia-free, translucent gel formula enriched with precious flower oils and a reinforcing purple conditioner ensures luminous, cool-toned platinum blonde hair that stays vibrant and 5x stronger. Designed for easy at-home use, this kit includes colorant, developer, conditioner, and gloves for a professional salon finish in just 30 minutes.

## Description

Product Description Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris • New Ammonia-Free Post-Bleach Treatment • Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones • Up to 4x more nourished hair* • 5 Minutes: Application Time • Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. *Instrumental Test Ingredients 1113401 - Lightening Powder: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica [Nano] / Silica, Kaolin, EDTA. (F.I.L. C54017/4) 1190317 - Lightening Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance. (F.I.L. C208215/1) 1190207 - Developer Cream: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199395/2) 1215605 - Brass-Defy Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Trideceth-6, Chlorhexidine Digluconate, Fumaric Acid, Isopropyl Alcohol, Citric Acid, Cetrimonium Chloride, Parfum / Fragrance. (F.I.L. C217502/1) Directions 1.PREPARATION POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 2.APPLICATION BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS. 1.APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. 2.MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. 1.APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 2.APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON. 3.RINSE AND NOURISH 3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR. 4.APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK. Safety Warning Safety Instructions Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past. You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the skin allergy test 48 hours before use. The Developer Crème contains hydrogen peroxide. The Colourant Gel contains: phenylenediamines, resorcinol and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. Follow the instruction leaflet Box Contains 1 x L'Oreal Paris Preference Ultra Platinum Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Excellent product and great - The best I have found. I was paying almost £100 for a hairdresser to colour my hair for years and cannot tell you how easy this is to use. Within 30mins my hair is transformed and is soft and glossy with no yucky smell. The colour is perfect for my hair too and it lasts. Your pricing is fantastic too.
Review: At last the blonde i wanted! - This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future

## Features

- Permanent hair dye with optimal grey coverage and up to 9-level lightening power, Complete hair colour treatment with colourant and developer gel, reinforcing purple conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Delivers the ultimate platinum bleach colour result, With ultra-caring properties for up to 5x stronger hair, Includes a reinforcing purple conditioner that neutralises yellow undertones
- Contents: 1x L'Oréal Paris Preference permanent hair colour in Extreme Platinum, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00A6O8GAG |
| Benefits | Color Protection, Hair Coloring, Nourishing, Shine Enhancing, Tone Correction |
| Best Sellers Rank | 528 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 9L ULTRA PLATINUM BLEACH |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 9,637 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 03600522274469 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Type Name | 9L Extreme Platinum Blonde Permanent Bleach Hair Dye |
| Item form | Cream |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 3600522274469 |
| Material Features | Natural |
| Material Type Free | Ammonia Free, Peroxide Free, Fade Resistant |
| Model Number | 3600522274469 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Color Protection, Hair Coloring, Nourishing, Shine Enhancing, Tone Correction |
| Recommended Uses For Product | Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage |
| Set Name | L'Oréal Paris Preference Hair Dye Kit |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 1 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 9L ULTRA PLATINUM BLEACH
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free, Peroxide Free, Fade Resistant
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Color Protection, Hair Coloring, Nourishing, Shine Enhancing, Tone Correction
- **Unit count:** 1 count

## Images

![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum - Image 1](https://m.media-amazon.com/images/I/71FhGezyrDL.jpg)
![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum - Image 2](https://m.media-amazon.com/images/I/91GdKM3tGiL.jpg)
![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum - Image 3](https://m.media-amazon.com/images/I/71IlrmN8Y5L.jpg)
![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum - Image 4](https://m.media-amazon.com/images/I/91gwftKeaDL.jpg)
![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: Extreme Platinum - Image 5](https://m.media-amazon.com/images/I/81cbLYI-6SL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have mid brown hair - will the lighter shades lighten my natural hair? and if so, will it do so permanently?**
A: Hi there,

All of our permanent lighter shades will lighten the colour of hair. We would recommend looking at the suggested end result for your shade which is displayed in the side of the box. Not all lighter shades are suitable for darker hair, please refer to the suggested outcomes displayed in the side of the box to get an idea of which shade would best work for you.

Thank you!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent product and great
*by C***L on 8 May 2026*

The best I have found. I was paying almost £100 for a hairdresser to colour my hair for years and cannot tell you how easy this is to use. Within 30mins my hair is transformed and is soft and glossy with no yucky smell. The colour is perfect for my hair too and it lasts. Your pricing is fantastic too.

### ⭐⭐⭐⭐⭐ At last the blonde i wanted!
*by P***E on 22 March 2026*

This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future

### ⭐⭐⭐⭐⭐ My favourite brand and colour
*by A***S on 30 June 2026*

I keep repurchasing it, as it is so beautiful

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum
- Jerome Russell Bblonde Ice White Post Blonding Toner - Semi Permanent Hair Dye Kit for Pre Lightened & Blonde Hair with Brazil Nut Oil, No Ammonia & Vegan
- Jerome Russell Bblonde Maximum Colour Toner, Platinum Blonde

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-07-12*