---
product_id: 7179069
title: "The Science of Success: How Market-Based Management Built the World's Largest Private Company"
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---

# The Science of Success: How Market-Based Management Built the World's Largest Private Company

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Praise for THE SCIENCE OF SUCCESS "Evaluating the success of an individual or company is a lot like judging a trapper by his pelts. Charles Koch has a lot of pelts. He has built Koch Industries into the world's largest privately held company, and this book is an insider's guide to how he did it. Koch has studied how markets work for decades, and his commitment to pass that knowledge on will inspire entrepreneurs for generations to come." —T. Boone Pickens "A must-read for entrepreneurs and corporate executives that is also applicable to the wider world. MBM is an invaluable tool for engendering excellence for all groups, from families to nonprofit entities. Government leaders could avoid policy failures by heeding the science of human behavior." —Richard L. Sharp, Chairman, CarMax "My father, Sam Walton, stressed the importance of fundamental principles—such as humility, integrity, respect, and creating value—that are the foundation for success. No one makes a better case for these principles than Charles Koch." —Rob Walton, Chairman, Wal-Mart "What accounts for Koch Industries' spectacular success? Charles Koch calls it Market-Based Management: a vision that nurtures personal qualities of humility and integrity that build trust and the confidence to enhance future success through learning from failure, and a culture of thinking in terms of opportunity cost and comparative advantage for all employees." —Vernon Smith, 2002 Nobel laureate in economics "In a very thoughtful, creative, and understandable way, Charles Koch explains how he has used the science of human behavior to create a culture that has produced one of the world's largest and most successful private companies. A must-read for anyone interested in creating value." —William B. Harrison Jr., Former Chairman and CEO, JPMorgan Chase & Co. "The same exacting thought, rooted in the realities of human nature, that the framers of the U.S. Constitution put into building a nation of entrepreneurs, Charles Koch has framed to build an enduring company of entrepreneurs—a company larger than Microsoft, Dell, HP, and other giants. Every entrepreneur should study this book." —Verne Harnish, founder, Young Entrepreneurs' Organization, author of Mastering the Rockefeller Habits, CEO, Gazelles Inc.

Review: The Truth about Capitalism - From whom could it be better to learn the Science of Success in business than one of the most successful business owners in the United States today. Charles Koch has built a tremendous operation through an understanding of economics, the free enterprise system and, mainly, by consistently providing value in the marketplace. Being rewarded for adding value to peoples' lives is essentially what Capitalism is all about. This is simply a terrific book by a man who has studied the principles of human behavior and action and realized great results through tapping into those principles. The central premise of the book is that "Capitalism Works" both for general society and for an individual business. In fact, when one actually studies capitalism one realizes that it is not only the most profitable and beneficial economic system there is but, by far, the most charitable one, as well (another recommended read: "The Capitalist Manifesto" by Andrew Bernstein). The more truly capitalistic (free) a society is the longer life span of its citizens, the higher the standard of living, and the better off are even its poor. Yes, Capitalism helps all. And, charity flourishes in a free-enterprise based society, as well. Side point: Capitalism (or free-enterprise), an economic system where people are allowed to freely buy, sell or trade in such a way as to best serve their own perceived wants and needs (with government involved only to protect against force and fraud), needs to be understood for what it is. Unfortunately, today's society all-too-often equates Capitalism with companies such as Enron. Enron, of course, was not Capitalism in action; it was theft in action. On the other hand, Mrs. Fields' Cookies is an excellent example of Capitalism. Capitalism is personified by Adam Smith's example about the baker and the brewer providing the best product and service possible knowing that doing so will benefit them while at the same time benefiting their customers. This must be taught and re-taught on a consistent basis in order for the mainstream in our society to be open to the benefits of Capitalism instead of the resistance it now receives. According to Mr. Koch's teaching, the same basic principles of human behavior, action and motivation that serves general society also serve a business, its customers and the economy, as well. It's so obvious that he is correct. He's to be congratulated for pointing this out. Market-Based Management is a system Mr. Koch developed for taking those same principles that work so well in general society and applying them to one's business. He is humble enough to point out the challenges of this system and how it is very easy to veer off the path. All-in-all, however, the proof is in the pudding; the accomplishments of this man, using his system, speak for themselves. He has grown his business 2,000-fold in the last 20 years, having 80,000 employees in 60 countries with $90 billion in revenues. And his company was called by Forbes "The world's largest private company." In a truly free-enterprise based economy, the amount of money one makes is directly proportional to the number of people they serve. Mr. Koch has served a lot of people.
Review: Insightful Management Approach – Somewhat Dry to Read - Koch Industries is obviously a very successful organization and this book, written by one of the “Koch Brothers” (Charles Koch), tells his approach to management and leadership. The book appears to be out of print, or at least desertcart didn’t seem to stock a current printing. But many used copies were available from book sellers who list their inventory on desertcart. I was drawn to the book because my boss and several co-workers had previously worked for Koch and had spoken highly of the concepts described in this book. I can see how the concepts in this book have shaped their leadership styles and the processes they seek to put in place to manage an organization. I’ve witnessed those principles be primarily successful and it was intriguing to hear Charles Koch share his take on the principles I’ve seen my co-workers apply for several years. Koch does a good job of explaining these principles and then backing them up with quotes and comments from leadership and management experts. Some of the writing is dry, more like a management textbook than a management book written for the masses. He does weave into the text little anecdotes and references to the Koch business. Some of these work well and some seem a little dated. A few of the anecdotes lack proper foundation if you don’t have knowledge of Koch Industries. However, these points aside, I’m a fan of the concepts explained in the book and have seen them be effective. I would highly recommend the book as I assure you that you’ll find some things to take away from this insightful book.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #115,389 in Books ( See Top 100 in Books ) #82 in Management Science #250 in Business Decision Making #255 in Decision-Making & Problem Solving |
| Customer Reviews | 4.4 out of 5 stars 321 Reviews |

## Images

![The Science of Success: How Market-Based Management Built the World's Largest Private Company - Image 1](https://m.media-amazon.com/images/I/81jPvv7Yw7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Truth about Capitalism
*by B***G on July 12, 2007*

From whom could it be better to learn the Science of Success in business than one of the most successful business owners in the United States today. Charles Koch has built a tremendous operation through an understanding of economics, the free enterprise system and, mainly, by consistently providing value in the marketplace. Being rewarded for adding value to peoples' lives is essentially what Capitalism is all about. This is simply a terrific book by a man who has studied the principles of human behavior and action and realized great results through tapping into those principles. The central premise of the book is that "Capitalism Works" both for general society and for an individual business. In fact, when one actually studies capitalism one realizes that it is not only the most profitable and beneficial economic system there is but, by far, the most charitable one, as well (another recommended read: "The Capitalist Manifesto" by Andrew Bernstein). The more truly capitalistic (free) a society is the longer life span of its citizens, the higher the standard of living, and the better off are even its poor. Yes, Capitalism helps all. And, charity flourishes in a free-enterprise based society, as well. Side point: Capitalism (or free-enterprise), an economic system where people are allowed to freely buy, sell or trade in such a way as to best serve their own perceived wants and needs (with government involved only to protect against force and fraud), needs to be understood for what it is. Unfortunately, today's society all-too-often equates Capitalism with companies such as Enron. Enron, of course, was not Capitalism in action; it was theft in action. On the other hand, Mrs. Fields' Cookies is an excellent example of Capitalism. Capitalism is personified by Adam Smith's example about the baker and the brewer providing the best product and service possible knowing that doing so will benefit them while at the same time benefiting their customers. This must be taught and re-taught on a consistent basis in order for the mainstream in our society to be open to the benefits of Capitalism instead of the resistance it now receives. According to Mr. Koch's teaching, the same basic principles of human behavior, action and motivation that serves general society also serve a business, its customers and the economy, as well. It's so obvious that he is correct. He's to be congratulated for pointing this out. Market-Based Management is a system Mr. Koch developed for taking those same principles that work so well in general society and applying them to one's business. He is humble enough to point out the challenges of this system and how it is very easy to veer off the path. All-in-all, however, the proof is in the pudding; the accomplishments of this man, using his system, speak for themselves. He has grown his business 2,000-fold in the last 20 years, having 80,000 employees in 60 countries with $90 billion in revenues. And his company was called by Forbes "The world's largest private company." In a truly free-enterprise based economy, the amount of money one makes is directly proportional to the number of people they serve. Mr. Koch has served a lot of people.

### ⭐⭐⭐⭐⭐ Insightful Management Approach – Somewhat Dry to Read
*by W***B on September 14, 2017*

Koch Industries is obviously a very successful organization and this book, written by one of the “Koch Brothers” (Charles Koch), tells his approach to management and leadership. The book appears to be out of print, or at least Amazon didn’t seem to stock a current printing. But many used copies were available from book sellers who list their inventory on Amazon. I was drawn to the book because my boss and several co-workers had previously worked for Koch and had spoken highly of the concepts described in this book. I can see how the concepts in this book have shaped their leadership styles and the processes they seek to put in place to manage an organization. I’ve witnessed those principles be primarily successful and it was intriguing to hear Charles Koch share his take on the principles I’ve seen my co-workers apply for several years. Koch does a good job of explaining these principles and then backing them up with quotes and comments from leadership and management experts. Some of the writing is dry, more like a management textbook than a management book written for the masses. He does weave into the text little anecdotes and references to the Koch business. Some of these work well and some seem a little dated. A few of the anecdotes lack proper foundation if you don’t have knowledge of Koch Industries. However, these points aside, I’m a fan of the concepts explained in the book and have seen them be effective. I would highly recommend the book as I assure you that you’ll find some things to take away from this insightful book.

### ⭐⭐⭐⭐ Enjoyable and Intriging
*by A***M on June 16, 2007*

While I don't think all the quotes credited to members of the Koch family were actually given birth by them, this is an interesting, albeit self-serving book. Having said that, most anyone who writes about his own business is going to be self-serving. So one can't be condemned for that. If you're interested in bringing success into your organization, you need to read this book. It gives you a unique look at a truly successful business and the basic philosophy that is alleged to have created and maintained it. I had a bit of a problem with the author when he expressed his belief of doing business on a handshake. In today's world that's not something I would want to try. I'm a firm believer in a good contract to prevent most of the problems that can come up in even the best relationships. But one doesn't have to agree with everything he reads as no one person is necessarily right. Nor is one way of doing business a good fit for everyone. Koch Industries is indeed a highly respected company. The family is reputed to have fought a good deal over control and money yet the book makes the family sound very close. But, again, the author wants to put the best light on things and perhaps as we get older we only want to recall the good. Nonetheless, this is a good read. It's short. It won't take long to read and you probably will dig out a gem or two that you can use and capitalize on. The Koch family (at least the author) is a free market thinker and holds to libertarian beliefs. As a free market thinker and libertarian myself, I understand and appreciate this style of capitalism. You'll find that in this book. And that's a good thing.

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*Last updated: 2026-07-17*