Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

Okay, so... I had purple in my hair before, it was faded. I only had it at the tips. I buy this dye and I'm thinking it's going to come out purple. No. It's this burgundy color. I was shaking the bottle and the dye was red. "Trust the process" , right? It'll come out the proper expected color, right? No and no. It's burgundy/purple-ish. I would put 1 star but the thing is, I actually really like the color I came out with. Its really pretty and the product itself is amazing on my hair. No damage and the moisture mask really makes my hair feel great.

Good quality hair dye, lovely color, great price,love it

Turned my hair vaguely red, no purple, and then had a very strong dye smell for quite some time. I got this almost a year ago, so maybe this is on me, but I was kind of disappointed. It seemed like it would be really nice for my hair, but it is dark brown instead of black, so maybe that's the issue? I'm doing 3 stars as a sort of neutral because I've no idea what it really is supposed to look like.

Excellent product

Me gusta mucho