TUTTOCALABRIA Calabria Pepper Powder, Sweet And Smooth, Shaker, 350 G (12.3 Oz) All Natural, Non-GMO, Product From Italy,

Delicious, like a much better paprika. Strong good flavor, good color, not spicy.

Love this chilli powder for it adds pepper taste without being hot.

As advertised sweet and mild (and delicious). If you need a mild chili powder for your family that can't handle "hot", this is a great choice. You get a nice chili flavor with relatively no heat. It's not a dark roasted chile so there's no smokiness, but that's to be expected. It's very useful for many dishes where you want to add pepper flavor without spiciness. I added some to some spaghetti sauce I made today. It's amazing! I just put a teaspoon in and that's all it took to add to add a nice twist to the tomato. The container has a shaker cap which is actually useful. It doesn't seal that well so I will probably transfer this to a Mason jar with a gray plastic lid to maintain freshness, that or transfer it into a small shaker bottle and vacuum seal the the rest for basement pantry storage. I imagine if you used this pepper frequently the large cap probably won't be an issue. This a high quality pepper product, you won't be disappointed.

After researching Calabrian peppers, I was expecting a spicy, yet sweet pepper powder, since Calabrian peppers are reported to have more heat than jalapenos. This pepper powder has no "heat" at all. It does smell and taste like a very rich, sweet paprika. I went ahead and used it in a Calabrian dry-cured pork tenderloin recipe. Which is OK, because my wife is not a fan of of anything too spicy. Still, I would have liked to follow the original recipe on my first attempt rather than substituting something like cayenne. It's a large jar and I'm sure I'll be using it in my homemade pork butt rub -- it's certainly not going to go to waste!

This is NOT a hot and spicy powder. It is sweet, mild and very flavorful. Used it to make sweet Italian Sausage and it came out delicious!