Permanent Hair Color, Hi Lift Platinum Blonde, 7.05 Oz | From the Bleach It collection, Lifts up to 9 levels, Purple pigment conditioner, Oil-enriched formula, For dark hair

As someone with dark hair and i needed to bleach my roots, this actually worked really well! It didnt immediately fry my hair either! Which is saying a lot for being a lightening/bleaching kit.

I loved this product, it didn’t damaged my hair like other products do.

I wasn't expecting it to work so fast. It is strong, but still left a little orange. Definitely plan on using a toner.

Hey! You want orange hair? Like to look exactly like a carrot? Or maybe like an actual orange like the fruit? Look no further than this hair dye! Formulated to make it look like you’ll get amazing platinum results while instead you’ll get super orange hair that will make you want to dig your own grave and stay there until your hairdresser comes to valiantly rescue you!Did I follow all instructions? Yes, I did. Heartily. I read them and timed everything and was a good little student of hair.And still. I dealt with orange hair for five whole days.Never in my life have I been so ugly and ashamed. They should be ashamed of themselves. I was so sad and mad and embarrassed. It was traumatic, nearly.

Excellent choice. Lasts over three moths. Doesn't irritate scalp. Will definitely buy again.

This is my favorite hair dye works very well.

I bleach and dye my hair at home pretty frequently and am always looking for the best option for bleach in particular. This bleach kit has great lift, though I had a couple small complaints. I have short hair, just above shoulder length and an undercut but my hair is very dense so this single box was just enough to fully cover my hair. If you have hair longer than shoulder length, I would probably recommend getting two boxes. My first issue was when I had to empty the "boost" packet into the bottle. The "boost" is a powder, which meant it was a little difficult to dump from a plastic pouch into a plastic bottle with such a small mouth. I guess if the "boost" is optional it makes sense, but I feel there may be a better way to add it to the bottle because I spilled more than I would have liked. Adding the other tube to the bottle was no issue and they mixed up very easily.Applying the bleach mixture, it felt a bit thin at first. However, I got pretty good coverage and only had a bit of dark roots remaining on the underside, due to the density of my hair and my own rough technique. My hair was a mixture of medium brown roots with unevenly faded blue and purple. I bleached over the entire length of my hair with all those colors and was left with a pretty consistent blonde plus some pale blue-ish towards the ends where the purple hadn't faded quite as much. From my previous experiences, this will be just fine for my next dyeing. I've also had some issues with my hair being "gummy" after bleaching in this past year, but I had no such issues after using this.The after bleaching packets were very thick and a light purple color to help with any brassiness, though I didn't check my hair before and after applying so I can't comment on how well it may have helped. I was surprised that one packet was enough to get good coverage on my hair, since conditioner is usually pretty hard to work in to my hair. Overall, I'm very happy with this bleach kit and would use it again.

Great color

Goal was yo get dark hair to change colorWhen most other brands did not work.This one did.Not exact color I wanted, but in right direction.Please with this product.