Principles of Marketing

Description

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing Review: Perfect all rounder for my MBA Marketing course - I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth. Review: Possibly the best basic text on marketing, ever? - Having owned every edition of this classic text (and now in retirement from some 50 years of practicing industrial marketing) I can un-reservedly recommend Professor Kotler's book. The clarity and logic of his approach to the fundamental task of all/any business is un-paralleled. For those seeking to apply 'Kotler'-thinking to the "age of digital social media" (Facebook/Twitter et al) seek out Kotler's newish book "Marketing 4.0, Moving from Traditional to Digital"