The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story

There are a lot of sales books out there that go into extreme depth and detail explaining the importance of your "USP" (Unique Selling Proposition). There are even more books with countless thousands of pages about how to craft the most perfect elevator pitch so you can quickly let people know what you do. Finally, there are countless books and pages that talk about the power of story telling, why you need to do and how you should do it.Yet, a former broke comedian has done what all of those books could not: He shows you how to do all of that EASILY. He also gives you a step-by-step, plug-n-play formula so that even if you don't have a creative spark inside of you you'll be able to create a sales hook for yourself, your product, your service, brand or business.At first, I was expecting this to be another treatise by someone in love with hearing their own voice that didn't really deliver much. I was completely wrong. In "60 Second Sales Hook" ALL of the fluff has been trimmed out so that you literally only have information that you can actually ACT on within only minutes of reading the principle.Ultimately, I would have liked to have seen even more examples of how this principle can be applied to different businesses. It's too easy to fall into the "my business is different" trap and not give this a try, so examples of people who have done that - say, a Bakery or a Dog Groomer or even a $5 hooker in Hollywood. However, inside the book is a link to a page where you can get some goodies that support the text, one of which is a weekly email from the author that does just that. I would have liked to have seen that inside the book instead of having to sign up for it.The best part of this book is where the author analyzes big "name brand" companies and how they have been able to bring in millions of dollars with something that anyone could do while sitting in their underwear in their parents basement. Oh, and seeing the example of a Sales Hook that his Dog wrote was pretty darn funny.

Kevin Rogers is an AMAZING copywriter. My first introduction to Kevin was via an online class that Derek Halpern ran over a year ago. The 60 second sales hook gives you the easiest way to capture a persons attention and gain massive rapport in very little time.No hyped up marketing techniques or copy is needed.A few months ago I got access to the online version of the 60 Second Sales hook when I discovered there was a leak in Kevin's website. Upon telling him about this he graciously gave me free access to the online version.Using the 60 second sales hook I was able to create a video to promote my stop smoking Hypnotherapy sessions here on the Island of Kauai. Out of probably 10 people that visited the page with the video and optin to my newsletter, I got around 3 optins!I figured that everything in this book was the same as the online course. I think it might be the same exact material.Do I care? Nope. The fact that he gives out so much stuff to his potential students before money changes hands made me a believer! Hell I became such a huge fan of this that I was damn near stalking the internet to find another one of his online courses that used to be offered by the warrior forum that is no longer around.If you want to connect with your audience in 60 seconds or less GRAB A COPY OF THIS BOOK!

Do you want to read a really short book that teaches you an amazing formula for success? This book really got my attention and opened my mind to my own potential as a story teller. Once you get this book you will see how easy it is to formulate your own story. In a few short sentences you tell who you are, where you've been, what you've discovered and what you have to offer the world. I was really impressed with this book but the thing I loved most about it was how it made me laugh. The story of Kevin's dog is just precious. I told myself if his dog could write a sales hook I could too. What a fun experience this book is. This is one of those books that costs way less than it is worth. You will love it.~The Rebecca Review

This is not an insightful book at all. There is nothing here the author writes which I have not attempted. It was a waste of my money. Do not buy. Successful marketing takes experience from every individual is my personal opinion as well. But this book is perhaps the worst I've read when it comes to coaching readers on how to successfully market themselves.

In our industry, there are few top performers who teach their craft as masterfully as they practice it. Kevin Rogers is that guy.As a mentor, Kevin has helped me move up the ladder as a copywriter in a short period of time. If he gives me advice today... I'm implementing by tomorrow. And by the following-day, I'm already cashing in.I see that same simple, yet shockingly effective teaching style in the 60 Second Sales Hook. Frankly, I'm amazed the book is so short considering the potency of the content.My own 60-Second Sales Hook has transformed the way I network. Introducing myself to potential prospects is now fun (and easy). Now I'm out there making money instead of playing it safe in the corner.I'm also re-thinking the way I approach storytelling in my sales copy.If you want to make more money - and who doesn't? - get this book.

Tremendous value, really appreciate the format although I was slightly skeptical at first. After all, how much valuable information could one possibly cram into such a small book? Turns out, plenty. Loved the exercise too, really quick to do and opened my eyes to how best tell my story to new clients.

Could have downloaded it for free online. Content is great and life changing! Worth a read and action to implement!

Probably the most honest author in the world, didn't write a 342 page book to make money but took the core concepts of what you want to put in the first sixty seconds of your sales message and got it done in a few pages. Well worth your money and time to get this little gem and create a sixty second answer that will peak a prospect's interest rather than repel them.

I'm a sales and marketing guy who writes occasional web copy. This book gives insights you wont find elsewhere.

Easy to read and makes a good point. Worth the fee just for the one main idea.

Nice book. Straight to the point.Will be my go to book when writing a sales pitch

Es solo un folleto de pocas paginas. No me di cuenta cuando lo compre. De haber prestado atencion no lo hubiera comprad. Hay mejores cosas en el mercado por un precio un poco mayor al de este folleto.

OK