Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 6R Auburn

Great price for a great product. Why pay more?🤷‍♂️

My hair was an awful two-tone dark-blonde and light blonde which really clashed with each other after I'd stopped colouring my hair as I'm nearly 50 and the light blonde was beginning to look aging. I've got waist length hair and used two boxes of this and my hair is exactly the same as the model on the box - it took to my hair really well (despite a scarily orange start of the process). It's coloured my hair equally and everyone who's seen it, loves it - it just looks like a really natural red. I will definitely be using this again.

I bought to touch up my roots in between hairdresser appointment. I followed the instructions with extra time for grey. I came out with silver roots and my highlights have a platinum silver glow. My hair roots glow silver. It must have been the wrong colour in the box. I have never had silver hair! Condition feels nice, but I wouldn't use again. I was seduced by the price. I am way more grey than I was before I put it on! UPDATE: I have now added 2 more stars from my original review, which was accurate, but it appears that I am rocking silver roots and highlights and had lots of compliments for this colour. I stand by the fact that even though as advised, I gave an extra 10 mins for stubbern roots, it didn't get rid of them, just turned them silver. But 2 stars would be harsh given the compliments and, you may not have grey roots to worry about (Lucky you :0) ! And I did love the shine and softness.

Great bought multiple times

Lovely medium brown 5 colour, covers all grey & goes into the hair easily. Lasts around 6-7 weeks, good quality cream with quality conditioner. Value for money, recommended

I wanted to love this, as the colour on the box is what I was looking for, but it doesn't even try to cover the white hairs even if you leave it on for a long time. Age Defy worked so well, can't understand why they would discontinue it. Now I have to find another brand...

Only dye I use. Have used this for years and never had an y problems

Great for the price, lasts about a month id say before you need to redye, even on light brown/blonde hair, looks black for the first couple weeks, even then it never really goes brown. I love it, but if you don’t want black hair, I don’t recommend. Also, just apply it with your hands the applicator is dumb, I literally mix the chemicals in my hands (with gloves) and it also stains skin for like1week at least even with daily showers