COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting

Such a great product, I keep buying. Look up what color you are dying your hair to from what color your hair is right now, and see which volume would work best. That’s what I do now and there is minimal fading and such great results. The product was never the issue either. Such a good value for the money.

COLORCHARM Cream Hair Color Developer is outstanding! It activates color beautifully whether you're coloring, highlighting, or covering gray. The creamy consistency doesn't drip or run, which makes application clean and precise. Compatible with most color lines and gives vibrant, consistent results every single time. Affordable and professional-grade quality — this has become a staple in my hair care routine!

I’ve used the Wella ColorCharm Cream Developer multiple times, and it’s definitely a go-to for at-home hair coloring. The creamy consistency makes a huge difference—it mixes easily with color and applies smoothly without dripping or making a mess. What stands out most is how reliable it is. It helps the color process evenly, giving consistent, vibrant results without patchiness. The 20 volume option is perfect for standard lift and gray coverage, and it works really well with Wella ColorCharm products. I also like that it feels a bit more conditioning compared to some liquid developers. It doesn’t leave my hair feeling overly dry after processing, which is a big plus when coloring at home. Another bonus is how beginner-friendly it is—whether you’re using a bottle or a bowl and brush, it’s easy to work with and doesn’t feel intimidating. Overall, this is a dependable, salon-quality developer that delivers consistent results every time. If you’re coloring your hair at home and want something easy, effective, and affordable, this is definitely a 5-star staple.

Works as described. Good quality at a great price

This time I used ColorCharm Cream Hair Developer with the ColorCharm lightening bleach to lift my dyed dark brown hair to move me towards a balayage coloring. This is honestly my ride-or-die product for all things hair color-lightening, toning, full color, gray coverage, you name it. I stick with the 20 because it comes in a large 32oz and I can use it for everything without re-ordering each color process. Simplifies the process. This round I paired it with the ColorCharm lightening bleach to lift my dyed dark brown hair as I work my way toward a balayage look. Mixed up smoothly into a nice paste and it activated the bleach exactly the way it should to get that lift going. I’ll tone it next using the same 20 developer. Texture was easy to control, didn't feel harsh on my hair while processing, probably because it's vegan. If you're doing your own color work at home and want one developer that can do it all, this is it 💛

works wonderfully!

The developer itself works well and mixes smoothly with the color. I had no issues with the results. My only complaint is the size for the price. I didn't realize this bottle only contains 4 oz, while the 32 oz version costs around $16, making it a much better value. I would recommend the product, but I suggest checking the size carefully before ordering.

This developer was really great and helped lighten year old black box dye out of my hair

وصلني المنتج كل القارورة مكبوبة ومعدومة

works great less price than some store

Buen producto

La botella viene muy maltratada y descolorida. No parece que fuera producto original.

As advertised