Triggers by Joseph Sugarman (2014-09-23) Mass Market Paperback – 1 Jan. 1656

Very informative and helpful

Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment.The author uses one of the triggers, story-telling to communicate each message so every chapter has at least one story attached to help you to remember it.This is a book to help you make sales and increase your profits and its secrets apply for both small and big businesses. The author emphasises the importance of integrity and honesty but at the same time, this is not a book for wimps and the more squeamish may not approve of some of the applications of the tactics. These are powerful techniques.Triggers is very easy to read, either as a book from page 1 onwards or to dip into as when you want to refresh your mind about the application of one of the particular psychological triggers.It will suit both beginners and more experienced persuaders since it acts as both an introduction and a fine tuning to the arts of persuasion. I see another reviewer has said that what's here is unlikely to work with today's customers. I completely disagree. Technologies change along with the way that messages can be delivered but the basic instincts and motives of people don't. These have been hardwired into us for many thousands of years to help us survive and thrive.It is not a "how to" book. There are no step by step guides explaining how to put together a winning sales letter, advertisement or sales presentation but that's not the point of the book. It's about helping you to understand and remember these important triggers that motivate buyers.One word of warning. I've read that these triggers are also covered in other books by the author but this is the book where you get the full details and stories. It's one thing to see the triggers listed with a short explanation and another to read the full background included here.About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.Paul Simister, a business coach who helps business owners who are stuck, get unstuck.

Very interesting psychogical methods

Super pro dans le copyrighting cela me sert tous les jours dans mon travail.Un outil pratique. Super class par un gars qui n'a fait que cela toute sa vie.

Are you a person who wants to sell a product or a service?If so, I heartily recommend this book.This book is for rank beginners and seasoned pro's. For beginners, it is an excellent introduction to the world of sales. For the seasoned pro, it is an excellent checksheet to make sure that all the bases are covered before going into that "big deal".This book is a book about "sales think". That is, how to think in terms of making sales.Also, this book is easy to read and because it is easy to read, I can easily imagine that some people might "skim" right through it and totally miss the incredible depth that is contained within this book.For example, sales people know that people buy based on emotion not logic. Yet, sales people everywhere continue to use logic to sell. Why do they do this? It's because they don't know how to create emotion. My point is, on page 64 Mr. Sugarman shares a portion of an ad that he wrote. Within it is embedded the secret to creating emotion that sells.I'll wager that the few people who've given this book a poor rating never even saw the real message and the real depth of this book.

Triggers is a simple, common sense guide to understanding the motivations and emotional hot spots for your prospect. Joe uses his experience to bring out the concepts in his book. The book contains 30 tools, which if used properly will help you control the minds of your prospect and lead them to take the action you desire.This book is a must read for those in marketing, advertising, sales, copywriting and any other profession that utilizes the art of persuasion.Triggers could have included exercises that the reader could try to see if she really understands the concepts as outlined. It would have moved it from being just a reading book to an interactive learning device.Nonetheless, the benefits are boundless. Triggers will help you to connect with your prospect, engage them on an emotional level, plus it equips you to overcome resistance--the "No Factor." Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. Michelle J. Dyett-Welcome is a copywriter and the President of S.M.A.R.T Copy Designs Inc. located in Far Rockaway, NY. [...] Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.

Each of 30 sales triggers are described in detail and the appendix is an abbreviated description and blank sheets to write out answers and info on how you and your company can best use each trigger. I cut out the entire appendix and made copies so that I could use them again and again. Excellent! It’s an easy read with psychology behind every trigger and why each helps you to sell convince or persuade.