Clairol Professional Pure White 20 Volume Hair Developers | For Lightening & Gray Coverage

I’ve used this 20-volume developer several times, and it has always given me consistent results. It mixes well with hair color and lightener, has a smooth texture, and is easy to apply. The bottle lasts a long time, and the quality is excellent for the price. I would definitely buy it again.

Needed this to dye my hair back to black and wow this product worked like magic. I had copper hair and I used this product to mix with a black hair dye n’ it works very good. Worth the price.

I bought this so I could dye my daughter‘s hair. I’ve never dyed hair before, but these made it really easy and simple and it actually worked no problems. Constructions were pretty clear. I had enough product and more.

This is a solid product it’s been around for many decades. As long as their formula is the same? I will continue to patronize it.

Works great! I like jt better than wella.

BLEACHES EXTREMELY WELL......

I used this 20-volume peroxide with my usual ash blonde hair dye, and I was very pleased with the results. My natural hair color is brown, and this developer helped lift the tone evenly, allowing the color to look more uniform from roots to ends. One of the things I like most about this product is the amount you get. The 16 oz bottle provides enough product for multiple applications, making it a good option for people who color their hair regularly or need frequent touch-ups. I also appreciate that it does not have an overpowering smell, and after coloring, my hair did not feel excessively dry or stiff. The consistency made it easy to mix with my dye and apply evenly throughout my hair. I am including before-and-after photos to show the results on my hair. Keep in mind that the final color result can vary depending on the dye being used and the starting color of your hair. In my experience, this peroxide performed well, provided even lightening, and gave me the results I was looking for. For these reasons, I give it 4 out of 5 stars.

There is nothing better than to just order online and save the trouble of trying to find this at the store. I always get this via Amazon!

Does its job

It does what it says. A good product and a good price.

It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.

Me encanta!

The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.