New York Super Stay up to 30HR Lumi-Matte Foundation, Medium-Full Coverage, Vegan Formula*, Amino Acids, Niacinamide, Vitamin E, All Day Wear - Shade: 118

This is a great drugstore foundation at a good price and lasts really well on my skin. I usually mix it with a more luminous foundation as it’s a bit matte for me, but I’m in my 50’s, so I think younger skin might love this, especially if your skin is oily. It feels weightless and comfortable on the skin when applied and I found it easy to apply with fingers and then smoothed with a damp beauty sponge.

This is so amazing and lightweight to wear!Just moisturise your face and dab on and just smooth all over! i love it 😀

I really like this foundation. Very smooth and applies well. It dries down quick, so I work in sections, stipling with a brush to get a nice coverage. Great coverage, build a and I need much less powder to set. It does settle into some lines, so when I'm done, I pat and gently wipe with a beauty blender to bring a bit of excess off in those areas without disturbing the layering of coverage. A gentle pat with the blender solves the issue if it settles into lines during the day. I do think the shades are a bit darker that shown and could have done with the lighter shade. Overall my current favourite foundation.

This is my favourite foundation for a natural light look but still achieving full coverage it matches my skin tone perfectly doesn't crease or look cakey and isn't oily or leave my skin feeling rough after use

Wow, so for 2 years I've been looking for the perfect concealer/foundation. Something that was like the Rimmel 25 hour one and I used that for 20 years until they changed the formula. That Foundation was magic. I was so loyal to that, so when I had to look urgently for something else without putting on extra things underneath or over it to stay in place, I panicked. I just couldn't find anything that was like the Rimmel one. I have got dark patches and now dark circles and I've tried and tried but I just want something quick. I used to just,in a hurry put the concealer on and it would just blur and conceal everything with no fuss. I even avoided Maybelline for a long time but now that I'm desperate and I looked into their products. The first one I found was this one. A shade a little lighter but the texture so amazing. When it hits my skin, it's not dewy and it blurs pores. It's not cakey either. I love the fact that one application can conceal so much. I didn't even moisturise or conceal my dark circles and dark patches first. I just put it on and it hid my circles and my patches and pores and just looked so perfect. It reminded me of Rimmel 25 hour before the change of formula. The real test is if it stays on 30 hours like it says on bottle and if it stays on after I've sweat. This is pure magic. I'm over 40 and don't listen to people who say you can't wear liquid Foundation. You can. I'm so impressed, after 2 years I think I've found it!

Shade 90 is very pale, I’m usually the lightest shade, and this is quite white. If NC10-15 then I’d recommend the next shade darker. It’s quite chalky and drying, more matte than satin matte. Good for oily skin, for dry you’d need to use a hydrating glowy base and setting spray to remove the powdery look. Low medium coverage. Could still see redness through 2 layers. Edit: added a star, as it wears very well and the powdery looks dissipated over a few hours. But I still wouldn’t say this is lumi-matte, it is definitely very matte (at least on my skin)

Amazing coverage, makes you look radiant but not orange, lightweight, silky feel, non sticky, great value for money, this is my new go to everyday foundation.

Very light weight on the skin, very nice shade for a pale girly. Feels good on the skin and covers well