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From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade . Bill Clintonโs presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines , selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the โGreatest Generationโ considered purchasing a Probe and something called a Hummer. Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century . Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Stormโs worth of advertising highlights makes All-American Ads of the โ90s a must-have compendium for every Beanie Babiesโcollecting, Simpsons-watching, pog-hoarding, and Harry Potterโloving citizen of 1990s consumerism.






























| Best Sellers Rank | #18,916 in Books ( See Top 100 in Books ) #2 in Advertising Graphic Design #3 in Branding & Logo Design #41 in Art History (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (348) |
| Dimensions | 10.04 x 7.72 x 1.18 inches |
| Edition | Multilingual |
| ISBN-10 | 3836565676 |
| ISBN-13 | 978-3836565677 |
| Item Weight | 5.6 pounds |
| Language | Multilingual |
| Part of series | All-american Ads |
| Print length | 655 pages |
| Publication date | April 10, 2018 |
| Publisher | TASCHEN |
User
The Perfect Coffee Table Book That You Wont Be Able to Put Down.
Okay, I'm obsessed with the All-American Ads of the 90s book. I got it as a Christmas gift for my boyfriend, and it's been so entertaining flipping through its pages together. Cozy evenings, a cup of coffee in hand, and a trip down memory lane through the ads that defined the 90s.The selection in this book is pure gold. From fashion trends that make you cringe to products that you forgot even existed, it's a nostalgic rollercoaster. We found ourselves laughing, reminiscing, and talking about everything these ads brought up.What's cool is that it's not just ads; it's a snapshot of the culture, the vibes, and the spirit of the 90s. It's like a time capsule that transports you back to the days of dial-up internet and Tamagotchis.The layout and design are spot-on. The visuals are vibrant, and the commentary adds that extra layer of context that makes each ad feel like a piece of history. It's the kind of book that sparks conversations and brings back memories you didn't even know you had.So now we decided to make it a thing. Collecting all the different decades of All-American Ads is officially on our bucket list.Sure, it's a tad pricier than your average book, but the joy and nostalgia it brings are absolutely priceless. If you're a 90s kid or just someone who appreciates a good flashback, the All-American Ads of the 90s book is a must-have. Trust me, it's the gift that keeps on giving!
User
Do you remember the 1900โs? I do!
This is a great coffee table book! Everyone that sits in the chairs next to this table always reaches for this book first! Itโs a great reminder of a great decade! You need it.
User
Perfect Gift for 90s Kids โ They Loved It!
I got this book as a housewarming gift for my sister and her husband, who were both born in the โ90s. They absolutely loved it! Itโs full of fun, nostalgic American ads and makes a great coffee table book. A unique and personal touch for their new home.
User
Amazing.
Incredible compilation of ads from the 90s. Would highly recommend to anyone that loves that era!
User
The only downside is your friends will wear it out when they visit
A really outstanding book. It's obviously a high-quality publication and it looks nice on a shelf, but the printing and binding is great and it's a lot of fun to look through. I was a little disappointed in the print quality on a few of the ads in the 80s volume (probably due to limited original sources), but didn't really see that in this one. Highly recommend for anyone who lived through the 90s.
User
Excelente colecciรณn
Excelente colecciรณn, muy buena calidad
User
It's Perfect.
The first time I'd heard of Taschen, it was looking at this book. I know I love the style, color, quality and the whole thing.Also, I greatly appreciate the wrap used to protect it from humidity. They're perfect. Unlike another big book that came in the same box--without a protective wrap--with full-thickness warping cover-to-cover.No, these books are quality & shipped as such.
User
This is a Different Cover From the Original Flexi-Cover
I collected all eight volumes from the original sequential series release (1900 thru 1920 is in one volume). It is an INCREDIBLE history of 20th century USA. I really treasure the set, and since I lived through the last four decades of the century these brought back lots of good memories. But I was always disappointed they never made a volume for the 90s. Maybe they needed some time to determine which ads were going to truly be classic??So, I was recently delighted to see that Taschen finally was going to put out a volume for that last decade!! My collection would finally be complete!!! When it was listed, Amazon described it as a "hardback." I wasn't sure what that meant--to the best of my recollection this series was only in the "Flexi" cover--a thick but flexible cardboard. The Flexi cover really could be described as both paperback and hardback, because it is somewhere in between. I even emailed Taschen from their website, and they assured me it was the same format as the original series!!! Right on!!!Unfortunately, this is a real cloth-bound hardback with a dust cover. It is beautifully done, with all the great imagery you expect from Taschen--but it does not match the rest of my set. I have several hundred dollars invested in the set, and I'd like to keep it consistent, both for aesthetics and for investment value (haha--books are notoriously bad investments).So the dilemma for me now is: Do I send the 90s back and hope that they will eventually do it in a Flexi-cover?? Or do I keep it and just consider it fortunate that they finally covered the 90s?? But then, if they eventually publish a Flexi-cover, do I buy that one as well and give this hardcover as a gift??I'm particularly peeved that the "customer service rep" at Taschen has little knowledge of their own history or product. I would think she could have easily investigated the issue I exactingly described and given me an accurate answer.Most of you are familiar with the entire series. This new 90s addition is probably fine as a stand-alone, but if you are interested in this content at all I can practically guarantee that you will want the entire series. Just be wary and try to buy matching editions....I have learned it can be tricky. BTW, I think I actually prefer the Flexi cover--it is much easier to peruse and it protects the book's colorful content just fine.
User
Muy buena selecciรณn.
El "feeling" de la editorial es รบnico. Me ha gustado mucho la forma de segmentar los anuncios y las evaluaciones del propio autor.
User
love
I have a few of these books already and I love them
User
Excellent book
Excellent book for lovers of pop culture with a bit of social commentary. This book covers everything from car ads, tobacco ads, travel ads, tv and movie promo, and phone ads. Buy it to step back in time or just simply for inspiration.
User
The 90s no longer have anything very specific to them
Compared to the 60s-80s, the 90s are a harder-to-define amalgam, even uglier here and there.
User
Itโs all American ๐บ๐ธ
Complets the 20th century of ads
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