L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Soft Brown

This really works well. You just need developer. I bought red hot and it has a tiny tube of a color intensifier in the box which I used. It's a really pretty color! I noticed the color even more after the second wash.

All of the HiColor Reds are gorgeous and last for months!

Great value and as advertised. I buy this usually at my local beauty supply shop but this was a better deal for the same product. This is great for those who have medium to dark brown hair who want to have a little fun and change it up a bit. I love the color!

Absolutely love this color! I've used this with magenta highlights same brand and got this result with 30 volume developer. It covered all my white hairs too everytime. Idk how there were any negative reviews. But a good tip is if your hair is resistant 30 volume should definitely work. You can't get red if you dyed your hair black too. I made sure to do a lot of research to not screw up my hair and get the results I wanted. Thank you PharmaPacks on the good deal and for saving me some money from Sally's. They usually stay out of stock at my store too...

Queda espectacular 👌 recomendado...

The color was a little darker than I expected. The ends of my hair was blonde and the top dark brown so I expected the top to be darker than the bottom. The color is extremely even though! The smell when applying the dye… was So incredibly strong!!!! If you’re sensitive to chemical smells or have bad asthma, Don’t get this!!! I have asthma and I kept having to take my hair away from my face because I could not breathe! I kept choking from the smell!! And the smell does Not go away after you rinse your hair out! I even put shampoo in it hoping it would weaken the smell but it did not! The rest of the day and next day, I still kept smelling it and It gave me a headache. I Might get this again because the color is so rich. But the smell is seriously no joke at all!!!!

This is the color to get if you are coloring darker hair. It works amazing and definitely lifts hair to correct color.

I just used Red Hot on my bright red and pink hair to touch up the roots. Followed the directions. Used 30 dev and left on for the recommended amount of time. I’m very unhappy with the results. Now my hair is dark, almost black, maroon. This is not what I anticipated at all. I wanted bright red hair and now I’m not sure when I’ll be able to bleach my hair again since this also seems to have damaged it as much as bleaching it. Totally misleading. When I was applying it, it looked like it was lightening my hair to make it brighter red, but when I got out of the shower, I was shocked by how normal I look now. It’s the same color my 70 year old aunt always dyed her hair. Very boring color compared to the vibrant colors I had earlier today. I thought this was supposed to be bright red!! The color of the box is bright red and so is the dye, itself. My hair is almost black now, and getting it back to that vibrant red I had before will damage it even more than this already damaged it. This color should be called dark red or maroon and the box should reflect the color properly, not be so misleading. Messing up hair is kinda a big deal for most people.

Definitely on the darker side. Was looking for a brighter style red. Will stick with regular red colour.

Good

This is a very deep "blood red" if you like. I usually use the L'Oréal hilights in RED but these seem to fade like no tomorrow and had ordered this and thought what the hell at least it'll be better than the red roots and orange lengths the previous dye had faded into after like 2-3 washes! It's a nice red, deep vampire blood red but for me mermaid Ariel hair is the one 😍 So go for "RED" if you want the same look! The photo shown is in natural light.

Love this product