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💄 Elevate your lip game with the liner that lifts, hydrates, and defines flawlessly!
Maybelline Lifter Liner Lip Liner Pencil in 'On It' combines a creamy, moisture-locking formula enriched with Hyaluronic Acid and Jojoba Oil for smooth application and a fuller, lifted lip look. Featuring a sharpenable tip for precise lines and available in 10 versatile shades, this satin-finish lip liner offers high pigment intensity and long-lasting wear, making it a top choice (#7 in Lip Liners) for professional, everyday lip definition.
















| ASIN | B0CZBMYB36 |
| Age Range Description | Adult |
| Best Sellers Rank | #873 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Lip Liners |
| Brand | MAYBELLINE |
| Brand Name | MAYBELLINE |
| Color | On It |
| Container Type | Pencil |
| Coverage | Full |
| Customer Reviews | 4.5 out of 5 stars 4,974 Reviews |
| Finish Type | Satin |
| Finish Types | Satin |
| Item Dimensions | 4.96 x 3.03 x 0.31 inches |
| Item Form | Pencil |
| Item Weight | 4.54 g |
| Lip Color Intensity | High Pigment |
| Lip Color Type | Lip Liner |
| Lip Color Undertone | Neutral |
| Manufacturer | Maybelline New York |
| Manufacturer Part Number | K6131500 |
| Model Number | 0041554094152 |
| Number of Items | 1 |
| Package Type Name | Stick |
| Product Benefits | Enhances lips with a smooth, comfortable feel and provides a fuller, lifted look with hyaluronic acid and jojoba oil Product Benefits Enhances lips with a smooth, comfortable feel and provides a fuller, lifted look with hyaluronic acid and jojoba oil See more |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Hyaluronic Acid |
| Target Audience | Women |
| UPC | 041554094152 |
| Unit Count | 1 Count |
C**D
Perfect everyday liner
I absolutely love this lip liner! I always have a hard time finding a shade that complements my lips without looking too pink or too brown, and this one is the perfect balance. It’s a beautiful neutral with just the right touch of mauve, making it ideal for everyday wear. The formula glides on smoothly, doesn’t tug, and the staying power is impressive—it lasts all day without constant touch-ups. Definitely one of the best lip liners I’ve tried. Chef’s kiss!
M**H
Best lip liner
This lip liner is so long lasting, I’ve been using it since forever, I love the color and how creamy the lip liner is when you apply. It’s so long lasting, it does smudge a little bit but easy to clean up. I would definitely buy this again.
A**S
New fave
I’ve rebought this ten plus times and have used it for years, it’s not sticky, good quality none smudge and smearing, lasts all day, better then high end. My only complaint is it sucks to sharpen and get a good sharpener other wises it gets these razor like plastic shards. Also I pair it with le nude admirable
A**N
Lipliner
Super smooth application. Love the color! Not a bad price, you get a good amount of product. Doesn’t have a taste or smell. Not matte, but it doesn’t smear everywhere.
A**R
These affordable creamy lipliners have awesome staying power.
These creamy lip liners are wonderful. So far, I have three-Big Lift, Line Leader and On It. Big Lift is a pinky brown with a hint of mauve, Line Leader seems to be a fan favorite as a dupe for Pillow Talk but to me it is just a pink liner that I wish was just a shade darker, and On It is a true cool toned brown (side note-I apparently don't look good in cool toned brown). The pictures Maybelline provided are not accurate in my opinion and reviews I have read say that the darker ones are much darker than anticipated so keep that in mind. The liner itself is so creamy that if you press too hard, it will fall apart but I love that once it sets, it sets. This is a great one for blending and creating an ombre effect. Lipliners that require sharpening are my favorite and everyone keeps complaining about sharpening plastic but I haven't had an issue at all. I do wish that I could have a nice sharp point but you can't apply enough pressure for that nice skinny line I like to start with because of how creamy it is. There is no smell or taste that I can tell. And one thing I love about sharpening ones is that they last longer. These aren't the tallest lip liners but they are long enough to last a long time. They are so worth the $8 I paid for each one and I plan on getting more as I want darker shades and I have all the lightest ones. I apply Big Lift with Petal Lifter gloss and it is my favorite current combo but when I touch up I use On It to just add a little darker line. I think these are by far the best liners I have used from the drugstore-they have hyaluronic acid so your lips are moisturized, they have staying power, they are affordable and they have a beautiful shade range. Honestly, I could go on and on, I love them that much. I just wish they were a little less creamy. Give it a try. You won't regret it.
S**N
Easy, flattering liner that actually feels good on the lips
I really love this lip liner. The nude pink shade is so pretty and works perfectly for that soft, blended look with a lighter lipstick in the center. It gives just enough definition without looking harsh. What really stands out to me is how comfortable it feels. It does not dry out my lips at all and it does not settle into lines or creases, which is always my biggest concern with liners. I also appreciate that you do not have to sharpen it. The twist up design is just easier and less messy, especially when I am getting ready quickly or traveling. Overall, it is smooth, flattering, and easy to use. Definitely one I will keep reaching for.
S**I
Line leader lip pencil
Love this color, I got the color “line leader”. It goes on smooth, in this photo of my lips I am wearing it with no gloss on top or lipstick, looks really good once I put a clear gloss on top of it! I like the liner a lot! Great value and easy to use! UPDATE: my new favorite liner, it stays on so long and feels so good, I am I love with this and ordering another color!
V**K
AMAZING COLOR AND TEXTURE, but sharpening is a mess
When I first tried this liner on an influencer's recommendation, I loved it so much! It had a nice pointed tip, it went on smoothly, the color looked simply amazing, it looked better than the iconic MAC Chesnut! I thought my search for the perfect lip liner had just ended. However, after a couple of usage, when it came time to sharpen the pencil to get that nice rounded tip again, that is when the trouble started. This pencil is nearly impossible to sharpen to a nice pointed tip. The tip keeps breaking off in the sharpener, so you keep sharpening, then more breakage, then more sharpening, and finally, you end up half a inch later with something that you try to use on your lips, but the wooden part at the edge of the tip scratches your lips. Therefore I cannot recommend this product. Now, if Maybelline decided to do a twist up version instead of this version that needs sharpening, I would repurchase in a hearbeat!
Y**O
Cremoso y duradero el color
Me encantan, es el segundo que me compro. El unico pero que tienen es que al ser tan cremosos, se gasta rapido la punta. OJO: Tienes que usar saca puntas de cosméticos para que saque bien la punta. De resto me encantan porque corren muy lindo y son bastante duraderos de color
G**A
Cómpralo sin dudar
Lo uso toooodos los días, es suave, cremosito, dura bastante, mi mejor delineador, compraré otro en cuanto pueda para tener refill por siempre
S**I
Good product
I'm enjoying this liner
M**O
No transfiere
Lo ame Se quita con la grasa de las comidas pero.la verdad que dura bastante bien No es como otros que no te das cuenta en qué momento desaparece Este si dura, solo si comes comidas grasosas se quita
G**G
lo amé
es muy cremoso y dura un montón, me encantó el color 10/10
Trustpilot
2 months ago
3 weeks ago