










❄️ Turn heads with icy white perfection — because your hair deserves the spotlight!
Ion Permanent Brights Creme Toner in Icy White delivers 100% gray coverage with a smooth crème formula that removes brassy tones. This vegan, cruelty-free, and PPD-free toner ensures long-lasting, fade-resistant color, perfect for pre-lightened or highlighted hair seeking a striking icy white finish.





| ASIN | B079ZXJ6QW |
| Best Sellers Rank | #18,176 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #256 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,499) |
| Is Discontinued By Manufacturer | No |
| Manufacturer | Arcadia Beauty Labs LLC |
| Package Dimensions | 6.38 x 1.57 x 1.14 inches; 2.4 ounces |
J**D
Highly recommend if you have dark hair
This worked so good on my dark hair after highlighting it. Tured my hair a pretty gray white
C**L
Bright white
I bleached my hair and applied this exactly to what the instructions said in my hair turned to silver white, which is exactly what I wanted. I am very pleased with this product and would recommend it.
J**R
LOVE this toner!
I finally found a toner that I love. After I bleach my hair as light as it will get, I apply this toner and my hair color ends up looking great! Will definitely be buying it again, and again!
S**E
Good would buy again
I bought 20 developer and icy white. I did one side at a time since my hair is thick/long and processing time is so short. Left it on each side about 12 minutes. Side to side comparison in one pic. And other pic is the color after some time passed and a wash.
P**7
Convenient
Love this … it’s nice and lightens the bright pink to the perfect shade. Price is a lil high but easier then going shopping
A**L
Best platinum toner
The only toner I use for platinum blonde. The photo has a filter but is mostly accurate to the real color. My natural is a dark brown.
M**.
Did not tone
The consistency was not the normal consistency, and it did not tone at all. Idk if I got a bad batch or what but it definitely wasn’t as I had expected. I thought it would had at least eliminated some of the brassiness. I’ll stick to wella
S**.
Worth the purchase!
It definitely lifted my blonde to almost an icy white. I am thoroughly satisfied with the results.
T**T
Quality product for your Hair.
A**A
didn’t do anything which was described
Trustpilot
1 week ago
1 day ago