---
product_id: 61184846
title: "Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)"
price: "59994CFA"
currency: XOF
in_stock: true
reviews_count: 13
url: https://www.desertcart.sn/products/61184846-truth-lies-and-advertising-the-art-of-account-planning-3
store_origin: SN
region: Senegal
---

# Top 100 in Advertising Books No-quibble returns guaranteed Same-day dispatch before noon Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

**Price:** 59994CFA
**Availability:** ✅ In Stock

## Summary

> 📚 Crack the code of consumer connection and never miss a marketing beat!

## Quick Answers

- **What is this?** Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
- **How much does it cost?** 59994CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/61184846-truth-lies-and-advertising-the-art-of-account-planning-3)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Risk-Free Purchase:** Guaranteed packaging and hassle-free returns mean you shop with confidence.
- • **Elevate Your Career:** A must-read for planners and account managers aiming to lead in advertising innovation.
- • **Fast & Reliable Delivery:** Order before noon and get your copy dispatched the same day—no waiting, no delays.
- • **Proven Industry Insights:** Learn from real-world campaigns like Polaroid and Porsche that shaped marketing history.
- • **Master the Art of Account Planning:** Unlock the secret to advertising that truly connects and converts.

## Overview

Truth, Lies, and Advertising: The Art of Account Planning is a definitive guide that demystifies consumer research and account planning with a fresh, creative approach. Celebrated for its practical insights and real-world examples from iconic campaigns, this book is essential for marketing professionals seeking to deepen client relationships and inspire breakthrough advertising. With top rankings in advertising and graphic arts, plus fast shipping and guaranteed returns, it’s the smart choice for ambitious professionals.

## Description

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large."

Review: Five Stars - An absolute must for anyone looking to work in Planning or for developing Account Managers
Review: Five Stars - Great book. very interesting ideas.

## Features

- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 94,808 in Books ( See Top 100 in Books ) 6 in Graphic Arts in Advertising 99 in Advertising (Books) 882 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.4 out of 5 stars 169 Reviews |

## Images

![Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series) - Image 1](https://m.media-amazon.com/images/I/61jjhMhZSTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by @***S on 12 May 2016*

An absolute must for anyone looking to work in Planning or for developing Account Managers

### ⭐⭐⭐⭐⭐ Five Stars
*by W***. on 7 December 2016*

Great book. very interesting ideas.

### ⭐⭐⭐⭐ Dated but still relevant
*by C***M on 10 October 2021*

Little dated now but still worth read.

## Frequently Bought Together

- Truth, Lies, and Advertising: The Art of Account Planning
- Hitting the Sweet Spot - Again
- Readings in Account Planning - 2nd Edition

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-09-29*