Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

An absolute must for anyone looking to work in Planning or for developing Account Managers

Great book. very interesting ideas.

Little dated now but still worth read.

Arrived as promised

Superbly well-written, highly informative, totally entertaining. I was simultaneously laughing out loud and taking notes.

Another excellent text from JS. Wish he would write more.

Top book! Top read. Interesting and inspiring! And Intellectual. Jon describes the job and his part in VERY successful campaigns in such great detail. He really gets into the HEART and HEAD of the customer. Brilliant read. I read it on holiday and came back and soon after applied for jobs as account planner. I became a media planner with Mediacom (after discovering the similarities with account planner and the fact the were options for media planning jobs at the time). Good company. Good job. Analytical and creative. And negotiating skills too. I recommend this book to entrepreneurs who want to learn how to target their clients/ customers better (and find them!). I recommend this book to anyone interested in marketing. And finally anyone interesting in getting into advertising or interested in getting a job...read this book! Jon Steel is a legend in his field and is behind some very successful US campaigns like GOT MILK?. Read this book and you’ll understand why he’s so good. Happy reading. Phil McNally Author of 'Winning Mentality- 7 Mind Techniques used by Winners' GET A CHAPTER FREE FROM [...] AS READ BY GOLD MEDALLISTS JONNY WILKINSON, CHRIS HOY, & KELLY HOLMES!

Excellent book, sharp, funny and a must read for people who want to understand more about advertising

The answer is simple. If you plan to get into, or plan to do some meaningful work in advertising, this book actually can help.

This was an excellent overview of the planning process and the advertising industry. It is well written, easy to understand, and accessible. This is great for people who are interested in or going into the industry to get a feel for what might be in store.

Très bon livre en anglais pour qui s'intéresse de près ou de loin à la publicité. Planneurs stratégiques, ce livre vous ira à merveille, John Steel y livre une vision très personnelle et très intéressante de ce que peut être ce métier encore très récent.

This book is such a great resource for students in advertising - especially for those of you out there pursuing account planning and strategic thinking. This book offers amazing insight into the entire process from ideation to brief writing. Loved the use of case studies throughout the book because they offered very tangible evidence of the ideas he argues throughout. I would highly recommend this book to anyone wanting clarification on what exactly strategy and account planning is all about.

O livro não perde tempo com jargões ou fórmulas. Em vez disso, apresenta de forma prática, como nascem grandes campanhas e como os envolvidos da agência devem atuar para alcançar o público atuando como parceiros estratégicos de negócios. Uma obra essencial para quem trabalha com comunicação.