Make Your Idea Matter: Stand out with a better story

Outstanding . Every small business owner should read this.

The format in which its written is short, crisp takeaways summarized in one page. You could start anywhere at any point and not feel loss of continuity. All the ideas put together will make you think how to make your brand and message stand out. It's not about, the how but the why, that matters. The book gives you pointers on thinking about The Why.

While there are useful insights in this book, it can be repetitive. Plus I subscribe to her Blog which is free and includes much of the same information.

Greetings Amazon readers from rural Australia,I've been reading business books since 1983. When I started my first business in 'The Land of Oz'.Since then, I've read thousands of books. Plus. Attended too many business seminars to even begin to count them.I've yet to NOT learn something from everything I've read. And heard.There is always a kernel of information in books and seminars that makes a difference to what I do. Perhaps it's a reminder of something I've forgotten. Or it's genuinely something I haven't come across before. Or perhaps it's something that ties together the loose strings of information rattling around in my head.I'm a huge fan of Bernadette Jiwa. I'm a subscriber to her newsletter 'The Story Of Telling'. And have read all of her books.I read 'Make Your Idea Matter. Stand Out With A Better Story.' on my desktop Kindle in one go. And that reading changed how I do some things.This is the email I sent Bernadette after finishing this book.Start of email:"Greetings Bernadette from The Fitz Like A Glove Ironing Board Cover And Other Goodies,I read your book ‘Make Your Idea Matter. Stand Out With A Better Story.’ on my Amazon desktop Kindle yesterday. Finished it in one go. Love that Kindle allows you to copy. And make notes.Out of all your books that I’ve read, this has been the most inspiring for me.It motivated me to change the wording on standard phrases I use in emails. When answering enquiries.And to change the wording in an email that I use on Mailchimp. To send to customers.The best take out for me is: ‘make the customer the hero’.Second best is ‘why should they care about what I do’?"Take care,Carol JonesEnd of email.No book is a magic panacea that fixes all our problems.There is never an ABC to follow that suits every business.But when a book makes you think. And motivates you to make changes that make a difference to you. And to your customers. It's time well spent reading it.I highly recommend reading 'Make Your Idea Matter. Stand Out With A Better Story.' to those of you who want to make your customer the hero of everything you create in print, the internet, and social media.Because. When addressing - why should they care about what you do? - it will change how you speak to them.That will be your blueprint for making your customer the hero of every story you tell them about yourself.And that will change what they think about you. Your products. And services.I no longer answer email enquiries about my product range without asking myself first: why should this person care about this product? What will it do for them? How will it change their life?And then. When writing back to them, making sure they are the hero of the story I tell them when answering their question/s about my products. And what I do.I hope this book does for you. What it did for me.Best wishes,Carol JonesDirectorThe Fitz Like A Glove™ Ironing Board Cover And Other Goodies

Sebbene "the fortune cookie principle" sia uno dei migliori libri letti in chiave brand behavior - questo riprende solo alcuni temi molto generali, senza mai applicarli ad esempi reali

Grundlegend befasst sich das Buch mit storytelling, dem Verbinden eines Produktes oder Service mit einem Gefühl. Kunden und Klienten sind weniger an den Fakten eines Produkts interessiert, sondern mehr am guten Gefühl, daß sie davon haben. Das gleiche Konzept gilt auch im Umgang mit Kunden. Wer dem Kunden das Gefühl gibt, wichtig zu sein und eine persönliche Verbindung mit dem Verkäufer oder der Marke herstellt, kann sich auf eine gute, andauernde Geschäftsbeziehung freuen.Das Wort "story" im Marketing ist meiner Meinung nach irreführend. Es hört sich an, als ob man eine Entstehungsgeschichte oder eine nette Anekdote für den Verkauf parat haben müßte. Darum geht es nicht. Vielmehr soll ein Produkt oder Service eine zusätzliche Eigenschaft haben, die es von der Konkurrenz differenziert. Ein einfaches Beispiel ist Seife mit Orangenduft. Der Duft trägt nichts zur reinigenden Wirkung bei, macht aber den Unterschied, wenn man sich zwischen etlichen Seifen entscheiden muss. Solche Unterscheidungsmerkmale werden in diesem Buch angesprochen.Manchmal hatte ich beim Lesen das Gefühl, mehr Fragen gestellt als beantwortet zu bekommen. Andererseits ist die Fragestellung wichtig, da jedes Produkt und jeder Service anders ist - oder zumindest sein sollte.Man merkt beim Lesen, daß das Buch von einer Frau geschrieben wurde. Es geht hauptsächlich um zwischenmenschliche Beziehungen im Marketing und den Emotionen, die bei Kaufentscheidungen ausschlaggebend sind. Das find ich gut, Marketing braucht mehr davon!Ich finde storytelling im Marketing viel sympatischer als das Psyche-hacking, das von anderen Stellen aus propagiert wird. Menschen sollten per Sympathie ihre Entscheidungen treffen, nicht durch Zwang oder brain exploits.

This is a must read book for "all business owners." Don't write your bio or make a FB business page without this AMAZING LITTLE BOOK. It is an open and read start to finish. I love a great story. Business is developed around the story you believe in. Tell that story not an inflated one you think others need or want to hear and just tell "what you are doing and why" That is MUCH MORE COMPELLING! That helps you create also understand what and why you do what you do.Most business books I can only read some of than I have to put it down to read something not so technicle or filled with instruction and refrence to read something else as they often refer you around to other great books and then I'll go in search of them so I don't forget and put them in my wish list.Here you get so much information BUT you get to the HERE AND NOW! You do not need to keep stopping to write something down to remember it. I often listen twice to the great ones I listen or read through once first than either go back and highlight what I know is most important or read again just to write down the things I wanted to keep easily accessible. I find I feel too much is important on my first read. So i'll capture it àfter I know what will help me most, not all the fluff I thought was important on my first pass.THIS BOOK IS FLUFF FREE!The author and editor made so much relevant that there not much that does not matter here its all relevant. You either know it will be easy enough to remember or easy enough to relocate. It is rare a book that can be this short and pack such a perfect punch! MAJOR kudo's to writer and editor! I will refer back often to my "memory."Do yourself a favor and read this book today spend $3.00. It just might just be the best investment you make in finding what you REALLY NEED and in one of the shortest business books ever that you'll truly get what you need to know and why! This is a read and take action in one day book. VERY INSPIRING IF YOU HAVE A GOOD STORY TO TELL AND IF ITS UNCLEAR THIS BOOK WILL HELP YOU FIGURE THAT OUT VERY QUICKLY.