--- product_id: 59772431 title: "The Choice Factory: 25 behavioural biases that influence what we buy" brand: "richard shotton" price: "26658CFA" currency: XOF in_stock: true reviews_count: 5 url: https://www.desertcart.sn/products/59772431-the-choice-factory-25-behavioural-biases-that-influence-what-we store_origin: SN region: Senegal --- # The Choice Factory: 25 behavioural biases that influence what we buy **Brand:** richard shotton **Price:** 26658CFA **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Choice Factory: 25 behavioural biases that influence what we buy by richard shotton - **How much does it cost?** 26658CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/59772431-the-choice-factory-25-behavioural-biases-that-influence-what-we) ## Best For - richard shotton enthusiasts ## Why This Product - Trusted richard shotton brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The Choice Factory: 25 behavioural biases that influence what we buy ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #305,810 in Books ( See Top 100 in Books ) #56 in Media & Communications Industry (Books) #146 in Marketing & Consumer Behavior #216 in Advertising (Books) | | Customer Reviews | 4.5 out of 5 stars 859 Reviews | ## Images ![The Choice Factory: 25 behavioural biases that influence what we buy - Image 1](https://m.media-amazon.com/images/I/819w8paHrhL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Brilliant and a pleasure to read! *by J***N on 3 May 2025* Brilliant and a pleasure to read! As a professional who's worked in the business of understanding consumer behaviour for over 30 years - working for some of the best global advertising agencies in the business - I've read a great number of books written on behavioural science. Both The Choice Factory and The Illusion of Choice by Richard Shotton are amongst some of the best there is. Praised by well-respected professionals in the industry, a multitude of recommendations for the two books can't be wrong. And they aren’t! Insightful, Informative, Entertaining, Concise, Full of real-world examples, Easy to read, Easy to understand, and Easy to remember. Pick them both up while you can. For the value they hold within, they’re a bargain! I come back to them, again, and again. ### ⭐⭐⭐⭐⭐ Excellent introduction to behavioural science for marketers *by A***E on 13 May 2018* This is a great little book, full of interesting nuggets of information and practical suggestions for putting theories into practice.There are 25 short chapters, each describing a bias exhibited in human behaviour and how they might be exploited in order to create a more effective marketing campaign. Much reference is made to notable advertising campaigns and space is given to leading industry figures to weigh in with their opinions.This book is also an excellent primer on behavioural science. I had heard of many of the biases before but having them all presented together is really helpful and helps the reader compare and contrast quite readily. While other books go into much more depth on some of the ideas, this conveys essential concepts quickly - ideal if this is your first foray into behavioural science. (If you don't work in marketing, however, you will find it interesting but large chunks may be less relevant)I've worked in advertising analytics for a decade and I know Richard to be one of the foremost thinkers and practioners in the field. This is apparent throughout because he is able to draw on first-hand experience running experiments, gathering data and planning campaigns. It's also worth following him on Twitter - @rshotton - to benefit from a near-constant stream of ideas or concepts that have crossed his desk. Some people hoard their learning - Richard is extremely generous with his.(Extremely) Minor quibbles:As the book progresses, the author describes how each bias might occur in the course of a single day. I found some of these to be slightly contrived in places. Also, because the chapters are self-contained, there can be superfluous repetition, e.g., one industry figure was introduced in almost the same way in two chapters very close to each other.A slightly larger quibble relates to a well-known study referenced uncritically in a chapter. Given that another study is ruthlessly (and correctly) dissected in the book, I'd have liked to have seen similar analysis across the board.However, the book entirely succeeds in its aims and I would have no hesitation in recommending it to anyone working in marketing who wishes to understand more about the strange ways that we all behave when it comes to making purchases. ### ⭐⭐⭐⭐ An excellent book *by A***A on 2 November 2019* An excellent book on human behaviour and biases . Great book for all marketing managers and advertising managers to learn from ## Frequently Bought Together - The Choice Factory: 25 behavioural biases that influence what we buy - The Illusion of Choice: 16½ psychological biases that influence what we buy - Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/59772431-the-choice-factory-25-behavioural-biases-that-influence-what-we](https://www.desertcart.sn/products/59772431-the-choice-factory-25-behavioural-biases-that-influence-what-we) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-06-03*