Social Media Marketing Workbook: How to Use Social Media for Business
Product ID: 594573934
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2025 Edition NOW AVAILABLE - Search desertcart for '2025 Social Media Marketing Workbook' - Use this version ONLY if assigned in a University Course 2024 EDITION - Social Media Marketing 2024 - 2024 Fully Updated - 2024 New Chapter on Digital Marketing - 2024 Update on TikTok, Recommendation Engines, and AI Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated - Fully updated for 2024, including the concepts of "Recommendation Engines" vs. "Traditional" social media. Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER. Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest. Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise on Social Media Platforms without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business. Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Book on Social Media Marketing for Your Business Jason McDonald - written by a successful practitioner of Social Media Marketing Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. TABLE OF CONTENTS Preface - how this book works. How to access the free PDF, companion worksheets and social media marketing tools. Marketing Basics - Marketing is 'building a brand' to ' sell more stuff.' Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine. Facebook (Organic) - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies. X (Twitter) - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms. TikTok - the new kid on the block and how to use TikTok for B2C marketing. Pinterest - Pin it to win it on Pinterest Email Marketing - the Rodney Dangerfield of social media marketing Epilogue - how to stay "up to date" with everything new in social media marketing. Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies Review: Love This Workbook! - I bought the 2024 edition and had set it aside, determined to put on my *to do* list. I am on chapter 3, and I love this book! It is engaging. I love that I can pull up the book online for clickable links, which makes it so much easier! I understand that I can get access to the 2025 version (just for purchasing this one) but unsure how to do that. I would love to have access to the updated copy. I want to add that is a value in itself since so many courses can become somewhat outdated at the rate technology is moving. For now, I will keep plugging away at this one. Definitely recommend you pick up the latest copy! Review: Stop wasting your time on Social Media and find out how to actually get results! - Does anyone else hate trying to use social media to find customers? Have you ever asked yourself "is TikTok really the best marketing platform for me?". Jason McDonald is the first person that's explained how to "do social media" in a way that I actually understand, along with worksheets that you can use to identify where your buyers actually are, and how to concentrate your efforts where it will have the most impact. I definitely recommend this book as well as his SEO Workbook if you're starting a new business or website, or trying to grow one.
| Best Sellers Rank | #667,770 in Books ( See Top 100 in Books ) #184 in Social Media for Business #316 in Social Media Guides #569 in Web Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 81 Reviews |
M**N
Love This Workbook!
I bought the 2024 edition and had set it aside, determined to put on my *to do* list. I am on chapter 3, and I love this book! It is engaging. I love that I can pull up the book online for clickable links, which makes it so much easier! I understand that I can get access to the 2025 version (just for purchasing this one) but unsure how to do that. I would love to have access to the updated copy. I want to add that is a value in itself since so many courses can become somewhat outdated at the rate technology is moving. For now, I will keep plugging away at this one. Definitely recommend you pick up the latest copy!
A**R
Stop wasting your time on Social Media and find out how to actually get results!
Does anyone else hate trying to use social media to find customers? Have you ever asked yourself "is TikTok really the best marketing platform for me?". Jason McDonald is the first person that's explained how to "do social media" in a way that I actually understand, along with worksheets that you can use to identify where your buyers actually are, and how to concentrate your efforts where it will have the most impact. I definitely recommend this book as well as his SEO Workbook if you're starting a new business or website, or trying to grow one.
S**L
Apply what you learn right away!
So far so good! This is a practical workbook that is easy for my brain to digest. I love the tests and worksheets because I can actually measure and apply what I am retaining. I had a year-end start and the an updated edition has been published, so I highly recommend to get the most updated books.
K**M
I am very impressed!
I ordered this book back in June and wish I had dug in to it sooner! I'm 75 pages in, not fully into the meat of the content" and the highlighter is getting a work out from with all of my notes, tasks, and go-back-to read agains. The availability of additional assets makes this book a must have, no matter your level of expertise on Social Media.
K**.
Social Media Bible!
This book is an absolute must for anyone using social media for marketing! It includes basic principles for those brand new to social media as well as a number of helpful strategies to understand your market and competitors to be more successful. By purchasing the book, you also receive codes to quite a few helpful online resources that compliment the book. It was well worth the money! I also purchased his book related to SEO.
K**K
This book is amazing and very up to date for 2024
Complete in every regard. Advise like this would cost hundreds from a Social Media Consultant. I'm sure that if I implement just 20 percent of what I have read, I will get huge returns on my social media platforms. There are many links to dozens of resources to improve your social media presence. Highly recommended. Ken K
G**A
Goldmine
I’m so glad to have discovered this book, it is worth its weight in gold.
L**B
Not worth the money.
You could use Google or chat GPT and get better information.
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