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✨ Elevate your skincare game with the ultimate glow serum 💧
Anua Niacinamide 10 + TXA 4 Serum is a lightweight, hydrating Korean skincare essential featuring 10% Niacinamide, 4% Tranexamic Acid, and Hyaluronic Acid. Designed to brighten dull skin, fade dark spots, and minimize pores, this fragrance-free, cruelty-free formula suits all skin types and layers effortlessly under daily skincare routines for a radiant, glass-like complexion.









| ASIN | B0CLLV2T1P |
| Active Ingredients | hyaluronic_acid, niacinamide, tranexamic acid, arbutin |
| Best Sellers Rank | #272 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #12 in Facial Serums |
| Brand | ANUA |
| Brand Name | ANUA |
| Customer Reviews | 4.5 out of 5 stars 17,179 Reviews |
| Item Form | Drop |
| Item Highlight | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin |
| Item Volume | 30 ml |
| Item Weight | 0.15 kg |
| Manufacturer Part Number | AN000264 |
| Model Number | AN000264 |
| Number of Items | 1 |
| Product Benefits | Hydrating,Soothing,strengthening,Dark Spot Correction |
| Recommended Uses For Product | Acne,Dull Skin,Enlarged Pores |
| Scent | Fragrance Free |
| Scent Name | Fragrance Free |
| Skin Tone | All |
| Skin Type | All, Combination, Normal, Oily |
| Special Ingredients | Hyaluronic Acid |
| Target Use Body Part | Face |
| Unit Count | 1.01 Fluid Ounces |
| Use for | Face |
J**N
Love it!!!
Love this stuff!! Helps clear up my dark spots from acne and other scars. Goes on smooth, not too sticky. Does not dry out my skin. Gives me that "glassy" look!! My face feels fresh, bright and clear!!
M**Y
Amazing, but be careful on how you apply it for sensitive skin
I have very dry senstive skin, Rocesa , and a bit eczema that flares up when I have allergies. I rarely break out and when I do it never leaves spots but randomly two years ago I had gotten a pimple and it left a red mark on the temple on my face . It never went away . so I decided to try this, I ONLY put it on the red spot never anywhere else . I know my skin and I know it won’t tolerate it but I wanted to try it on my nose for fun and it irritated my nose so definitely don’t recommend putting anywhere where there no red mark from a pimple. Anyways , the texture is light, gluey, and like sticky , I personally don’t really care as long as it takes away this red mark. I will say it makes you skin noticeably smoother from that little spot that I put it on , && I’m soooo happy to see that the red spot is getting smaller and the redness it fading away!! I apply twice a day just on that spot like I make sure to not get anywhere else and it’s working !! Even my friend notice that it’s getting smaller . So i definitely recommend this if you have acne marks that are red but if you very sensitive like me just apply on that spot and be careful but honestly this stuff work. Nothing has been able to make this mark smaller or begin to fade it , like it’s very small compared to when I was first using it .
B**C
Affordable, Effective, and Worth Repurchasing!
I’ve repurchased this serum seven times now, which speaks for itself because it has become an absolute staple in my daily routine and one of the few products I refuse to run out of! The texture is remarkably lightweight and deeply hydrating, absorbing quickly without feeling sticky, greasy, or heavy, while layering seamlessly under moisturizer and sunscreen. I originally started using it to target dark spots, post-breakout marks, and uneven skin tone; with consistent use, my complexion looks noticeably brighter, smoother, and more even overall, all without causing any irritation. I loved it so much that I even got my boyfriend to start using it, and he has already noticed a visible improvement in his own skin's brightness and tone. The high-quality bottle and precise dropper make it easy to control how much product you use, so a little goes a long way. Out of all the skincare serums I’ve tried over the years, this gives results I can actually see, and at under $25 a bottle, it’s an incredible value. Seven bottles down and I’ll definitely be buying an 8th!
M**H
Melasma and old cystic acne scars
I have had melasma on my forehead for about 2yrs now. On my bare skin it’s sorta noticeable but only if you sit there and stare at my forehead. It gets really noticeable when I wear makeup, it looks GREY. I’ve had prescription creams brought from Mexico and nothing seemed to help. I finally did a little research and found a couple of products on here but the price was too much for my liking. I finally decided to buy this product and at first I started using a heavy layer of it which in turn started to cause me cystic acne. I stopped for a few days, did a facial scrub and started it again with a THIN layer. Since then my melasma is improving, and my old acne scars are starting to fade! I’m not sure if the improvement is in conjunction with the facial scrub or a chemical peel from the brand the ordinary that I’ve started to use when I started this serum. Regardless, it’s working for me and I feel much better each day I look in the mirror and I see improvement. It’s worth the money. Give it a try. UPDATE 3/31/26 My melasma has improved tremendously, but now there’s a clear pixelated look to it😂 I have stopped using the facial scrub and moved on to a glycolic acid from the ordinary. The chemical peel and glycolic acid are giving me the benefits of smooth textured skin, I do notice just a tiny bit of peeling but, it’s nothing alarming. I moisturize with elf brand holy hydration unscented with SPF 30, then follow it up with the ordinary SPF 45 if I’m going to be outside. Products I use: elf holy hydration facial cleanser, the ordinary niacinamide serum, anua 10+, elf holy hydration moisturizer spf 30 unscented. The acids like the ordinary chemical peel, I use once every 2 weeks, and the ordinary glycolic acid twice a week. Through trial and error and a little research I’ve figured out that when I do my chemical peel, I should avoid the anua serum for at least 5 days, just stick to cleansing and moisturizing. On the nights I do my glycolic acid, I wait 1 hour, then apply the niacinamide, wait for it to absorb, then apply my moisturizer. Next morning I cleanse, niacinamide, anua, moisturize, then spf 45 if I’m going out. It seems like a lot and the reason I took so long to finally take care of my face was because I felt like I didn’t have the time for it. Once you start giving your products time to function, you start to enjoy doing your facial routine. That’s where I’m at in my journey. I hope my long rant helped.
A**Z
Go Low and Slow
This is a great product overall. To start off, I gradually integrated this serum into my skincare routine out of fear of upsetting the delicate balance of my combination skin - one drop every other day. In the first 2-4 weeks, I would see some small white heads here and there. When this happened, I'd minimize the amount of product used each day and/or the frequency in which I used it. 4 months in, I'm starting to experience some positive results. My skin tone has evened out overall. No more dark patches or spots. If I get a pimple, it clears, with minimal PIH. After a week or two, the spot is gone. Additionally, this serum helped me clear my combination dark circles (excess pigmentation and slight hollowness). Presently, I add three drops to my under eye area before using a topical retinol. I found this method to be a better course of treatment than OTC eye creams who advertise fixing this issue. Why? Because I was slowly able to customize the amount of niacinamide added to my under eyes over time, rather than shocking this skin with a new product all together. I don't like how this product is advertised by influencers - using two droppers full on the face in one sitting. I've found that if too much product is used on my skin, it becomes extremely sticky and uncomfortable. Half a dropper is enough when paired with consistency. Also, this serum has a higher concentration of niacinamide. So if you use other products with high concentrations, it could cause some irritation, inflammation, and hyper pigmentation. Hence, why I started low and slow. For full transparency, below is my skincare routine. I'm finally able to phase out make up, favoring tinted skin care products. But the key was going slowly with each product, adding one at a time and monitoring changes throughout my menstrual cycle. I'm 32. AM - Panoxyl (4%) - 10% Azelaic Acid - Vichy Mineral H.A. Serum (2 pumps) - 2-3 drops of this serum - Vanicream Vitamin C Cream - H.A. Moisturizer (specifically used under my eyes) - Thrive Causemetics SPF 50 Mineral Sunscreen (This sunscreen is also a moisturizer w/ Sodium Hyaluronate) - Typology Tinted Serums (I mix two shades match my skin tone) PM - Two Olay Melts or CeraVe S.A. Cleanser (Double Cleanse) - Dumie GHK-Cu Neck & Face Serum - 5-6 drops of this serum - Topical RetinAL (two pea sized amount - 0.1% on face, 0.2% on neck) - Olay 24 MAX Retinol Moisturizer or H.A. Moisturizer Other Products Used As Needed: - Vichy Normaderm S.O.S Acne Rescue Spot Corrector • At night on emerging blemishes (PM - as needed) • Thick layer on affected area • First apply a thick layer on, covering the blemish, then add other skincare products to non blemished skin. - The Ordinary Glycolic Acid 7% Exfoliating Toner • Appled with a clean cotton pad all over (AM/PM - twice a week) • For PIH, add to a paper towel and gently rub for 30 seconds (PM ONLY - as needed) * Follow up with Azelaic Acid to decrease any inflammation. - L'Oreal Paris Bright Reveal Dark Spot Exfoliant Peel, 25% AHA BHA PHA • Applied to my nose and chin only (PM - every other week - approximately 10 minutes) • Applied directly to a dark spot only (PM - no more than twice a week - 15 minutes) - depology Deepcare+ Serum-Infused Micro Dart Patche • Applied to under eyes or smile lines (PM - once a week)
D**L
Amazing
This Anua Niacinamide 10 + TXA 4 Serum has a lightweight texture that absorbs nicely without leaving a heavy or sticky feeling. It layers well with other skincare products and leaves my skin feeling smooth and hydrated. I like that it is easy to incorporate into a daily routine and works well under moisturizer. Overall, a pleasant serum with a simple, lightweight application and a nice addition to a Korean skincare routine.
R**N
A must have for healthy looking skin
I am so glad I found this serum. It is the much needed addition to my skincare routine. My skin has never looked better and hasn’t dried out. It has brightened my skin and nice size of bottle for the cost. If you are looking for an effective skin care product I recommend Anua Niacinamide 10.
B**Y
If you want smooth as glass skin, zero texture, but might not budget those dark spots
This makes my skin so smooth and removes all texture, don't even need my azelaic acid anymore. But it doesn't help at all for my melasma! Mine is mild too, but does such a great job on my complexion I forgive anua for always having good formulas. I'm sensitive to niacinamide but is so well tolerated in this!
C**E
Ottimo
Preso perché contiene niacinamide, la pelle la sento piú compatta e alcuni piccoli segni del viso piú distesi, nel complesso MOLTO contenta non resterò più senza 👍👍
I**T
Un excellent sérum pour unifier le teint
Très belle découverte avec ce sérum ANUA. Je l’ai acheté principalement pour améliorer l’apparence de mes taches et avoir un teint plus uniforme, et je suis très satisfaite de son utilisation. La texture est vraiment agréable : elle est légère, fluide et pénètre rapidement sans laisser de film gras ou collant sur la peau. Il est donc très facile à intégrer dans une routine matin ou soir. J’apprécie particulièrement sa combinaison de 10 % de niacinamide et 4 % d’acide tranexamique, complétée par l’arbutine. Après une utilisation régulière, je trouve que mon teint paraît plus lumineux et plus homogène et que certaines marques sont progressivement moins visibles. Le sérum est également agréable pour la peau grâce à sa formule avec de l’acide hyaluronique et des céramides. Je n’ai pas eu de sensation de peau sèche après l’application. Pour moi, c’est un très bon sérum lorsqu’on recherche un teint plus uniforme et lumineux. Il faut évidemment être régulier et patient pour apprécier les résultats sur les taches. Je recommande !
Z**A
ينور الوجه
مره حلو والنتيجه من اول استخدام تظهر
I**E
Adiós a las marcas de acné y manchas, deja una luminosidad espectacular
Es el sérum coreano del que todo el mundo habla y entiendo perfectamente por qué es tan viral. Lo compré para unificar el tono de la piel y mitigar unas manchitas rebeldes, y los resultados son visibles a las pocas semanas. 🟢 LO BUENO:Fórmula potentísima: Lleva un 10% de niacinamida y un 4% de ácido tranexámico. Es una combinación brutal que va directa a difuminar las marcas oscuras y las manchas del sol sin piedad.Textura perfecta: A pesar de ser tan concentrado, tiene una textura acuosa muy ligera, de un color rosado precioso y natural. Se absorbe al instante, no deja la cara nada pegajosa y se lleva genial con la crema hidratante posterior.Resultados reales: Deja un efecto de "piel de cristal" o glow muy bonito desde los primeros días. Regula genial la grasa de la zona T y minimiza visiblemente el tamaño de los poros .🔴 LO MALO / A TENER EN CUENTA:Concentración alta: Al tener un 10% de niacinamida pura, si tienes la piel extremadamente sensible o reactiva, te recomiendo empezar a usarlo poco a poco (2 o 3 noches por semana) para que tu piel se acostumbre antes de usarlo a diario. 🎯 CONCLUSIÓN:Un producto de diez que cumple al 100% lo que promete. Si buscas unificar el tono, quitar marcas de granitos o ganarle la batalla a las manchas, este sérum coreano vale cada céntimo que cuesta. Lo volveré a comprar sin dudarlo.
R**S
Efekt od pierwszego użycia
Nie spodziewałam się że będzie świetny, a jednak jest. Polecam!
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