--- product_id: 5815346 title: "The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers" price: "22088CFA" currency: XOF in_stock: true reviews_count: 13 url: https://www.desertcart.sn/products/5815346-the-end-of-fashion-how-marketing-changed-the-clothing-business store_origin: SN region: Senegal --- # The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers **Price:** 22088CFA **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers - **How much does it cost?** 22088CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/5815346-the-end-of-fashion-how-marketing-changed-the-clothing-business) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers [Agins, Teri] on desertcart.com. *FREE* shipping on qualifying offers. The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers Review: Great overview of the (business) history of fashion - Fantastic book about the commercial history and the business of fashion as a whole. The author provides a collection of brief historical accounts of all the major brands and labels: how they came to be, a brief introduction to each designer, and how and why they succeeded, or failed, in the market. Following that, the book also covers the retail side: shift from boutiques to large retailers, to discounters (Target, Walmart), and how each designer dealt with the continuously changing landscape of how clothes are sold and marketed (e.g. role of Hollywood, TV, celebrity endorsements, and so on). Finally, the book covers the 90's craze of fashion IPOs and their outcomes - mixed results, to say the least! As a bonus, the book sprinkles financial and performance figures throughout all of the different chapters. In short, this is a great one-stop-shop overview of the business of fashion - worth checking out even if you're not in the field. My only remaining wish is that I would love to see an update to the book! A decade has passed, and I'd be curious to see how the landscape has changed since, as it surely has... Review: Entertaining and informative read for people curious about the fashion industry - Great storytelling and insights. Teri analyzes the fashion world from a very perceptive business perspective and cites specific factors, events and egos that has led fashion to where it is today. When I shop for brands today, I have a more informative background as to backstory of every major brand. Highly recommend. I hope there's a follow up edition coming out soon. ## Technical Specifications | Specification | Value | |---------------|-------| | Customer Reviews | 4.3 4.3 out of 5 stars (296) | | Dimensions | 5.31 x 0.79 x 8 inches | | Edition | Uncorrected Bound Galley | | ISBN-10 | 0060958200 | | ISBN-13 | 978-0060958206 | | Item Weight | 10.4 ounces | | Language | English | | Print length | 352 pages | | Publication date | August 22, 2000 | | Publisher | William Morrow Paperbacks | ## Images ![The End of Fashion: How Marketing Changed the Clothing Business Forever – A WSJ Reporter's Exposé on How Elite Designers Lost to Mainstream Consumers - Image 1](https://m.media-amazon.com/images/I/61PVMYrp4aL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great overview of the (business) history of fashion *by I***K on November 2, 2013* Fantastic book about the commercial history and the business of fashion as a whole. The author provides a collection of brief historical accounts of all the major brands and labels: how they came to be, a brief introduction to each designer, and how and why they succeeded, or failed, in the market. Following that, the book also covers the retail side: shift from boutiques to large retailers, to discounters (Target, Walmart), and how each designer dealt with the continuously changing landscape of how clothes are sold and marketed (e.g. role of Hollywood, TV, celebrity endorsements, and so on). Finally, the book covers the 90's craze of fashion IPOs and their outcomes - mixed results, to say the least! As a bonus, the book sprinkles financial and performance figures throughout all of the different chapters. In short, this is a great one-stop-shop overview of the business of fashion - worth checking out even if you're not in the field. My only remaining wish is that I would love to see an update to the book! A decade has passed, and I'd be curious to see how the landscape has changed since, as it surely has... ### ⭐⭐⭐⭐⭐ Entertaining and informative read for people curious about the fashion industry *by M***Y on March 2, 2015* Great storytelling and insights. Teri analyzes the fashion world from a very perceptive business perspective and cites specific factors, events and egos that has led fashion to where it is today. When I shop for brands today, I have a more informative background as to backstory of every major brand. Highly recommend. I hope there's a follow up edition coming out soon. ### ⭐⭐⭐⭐ "Knowledge is Power" *by V***A on July 23, 2015* This book is much more than a review of fashion. Was it the author's intention to write an all encompassing book about social structure, social order, consumerism and commerce? It certainly is that, as well as a comprehensive discussion on the numerous aspects and shifts in fashion. The book is a historical recounting of changes that took place primarily between the fifteenth and twenty-first centuries. More then a visual recording of changing social trends, fashion has, and continues to be, a significant influence on the fabric of society. Truthfully, it is sobering to see the influence that yards of cloth, designs, marketers and corporate giants have over the lives of people world wide. It isn't just about the clothes in your wardrobe: it is about the nail polish on your fingers, the cutlery in your kitchen and the plates that you put your food on. From agriculture to pharmaceuticals, from Wall Street to Hollywood, from Washington to international money markets, there is a connection to fashion of which the majority of people are unaware. Think that you are free from influence of the runway? Think again. The paint on your walls and the sheets on your bed have a connection to fashion. If you do not believe that your registered retirement savings plan is influenced by fashion, you should read this book and get better informed. In some ways this book reads like a Sherlock Holmes mystery. As thread-like connections come into view, a world that the reader is unaware of begins to reveal itself. I am betting that during the course of reading this book, you will walk around your home and either breathe a sigh of relief of how little you have paid into some else's empire, or you will recognize how you have been duped and will vow to diminish that influence in the future. The author, Teri Agins, reportedly a well respected reporter, knew exactly what she was doing when she wrote this book. 'Reader response' is the act of engaging with a writing that challenges you to think and engage with the work (author). You will certainly be doing that. ## Frequently Bought Together - The End of Fashion: How Marketing Changed the Clothing Business Forever - Fashionopolis: Why What We Wear Matters - Deluxe: How Luxury Lost Its Luster --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/5815346-the-end-of-fashion-how-marketing-changed-the-clothing-business](https://www.desertcart.sn/products/5815346-the-end-of-fashion-how-marketing-changed-the-clothing-business) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-10-14*