Can you use it on the black part of your dog too? Have a Bernese and I’m trying to keep his white marks white, but don’t want to lighten the black.

I'm sure you can. My dog is a white palmerainian. He get dark high lights in the winter and this works to bring the white out more he gets the amber high lights in the winter. Doing and summer weather pure white. Used it 3 weeks ago still soft and clean . So I don't see why you could not use it. I just ordered more at the price it is at now before it goes back to normal price

How many minutes should i leave for shampoo to be effective? Directions says several minutes. Exactly how many minutes is that?

Generally I soap up and work the soap for 10-15 minutes. But we have a 60 pound standard poodle, so timing would depend on the size of your dog.

It says to avoid eyes... but so does the tear free shampoo I just bought... my guess... try it...if your dog appears to have a problem, don't use it on the dog's face.

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Veterinary Formula Snow White Brightening Shampoo for Dogs & Cats, 17 fl oz

Product ID: 5790427

Details

Brand
Veterinary
Material Type Free
Dye Free Free
Product Benefits
Brightening
Recommended Uses For Product
Hydrating
Scent
Pink

✨Patented optical brighteners

🌿Vitamin E & green tea extract

🍊Long-lasting blue coral citrus scent

19351CFA

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Description

✨ Elevate your pet’s glow game — because white coats deserve VIP treatment! 🐾

GENTLE YET POWERFUL FORMULA - No bleach or peroxide—infused with soothing Vitamin E and green tea extract for sensitive skin care.
SAFE FOR ALL YOUR FUR FAMILY - pH balanced for dogs, cats, and horses; won’t interfere with flea & tick treatments.
BRILLIANTLY BRIGHTENS WHITE COATS - Patented optical brighteners erase yellowing & stains for a dazzling natural white glow.
LASTING FRESHNESS THAT TURNS HEADS - Blue coral citrus fragrance with patented extenders keeps your pet smelling irresistible long after bath time.
PREMIUM CARE WITHOUT THE PREMIUM PRICE - Veterinary-grade ingredients designed for pet parents who demand quality and value.

Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo is a 17oz premium, gentle cleanser designed specifically for white-coated dogs, cats, and horses. It uses patented optical brighteners to safely eliminate yellowing and stains without harsh bleach or peroxide. Enriched with Vitamin E and green tea extract, it moisturizes and soothes sensitive skin while delivering a long-lasting blue coral citrus fragrance. pH balanced and safe for frequent use, it also preserves topical flea and tick treatments, making it a trusted, affordable choice for pet parents seeking a brilliant, fresh, and healthy coat.

Specifications

ASIN	B002CZLNL6
Allergen Information	Almonds
Best Sellers Rank	#5,742 in Pet Supplies ( See Top 100 in Pet Supplies ) #57 in Dog Shampoos
Brand	Veterinary Formula
Brand Name	Veterinary Formula
Customer Reviews	4.5 out of 5 stars 12,307 Reviews
Global Trade Identification Number	00736990012203
Included Components	Veterinary Formula Snow White Shampoo (17 fl oz)
Item Form	Liquid
Item Highlight	Stain Remover, No Bleach Or Peroxide Safe for All Coats, Long Lasting Pink Grapefruit Scent, Paraben Free, Dye Free
Item Type Name	Veterinary Formula Solutions Snow White Shampoo for Dogs and Cats, 128 oz
Item Weight	1.1 pounds
Liquid Volume	17 fluid ounces
Manufacturer	Synergy Labs
Manufacturer Part Number	FG01843
Material Type Free	Dye Free, Paraben Free, Sulfate Free
Model Number	FG01220
Number of Packs	1
Pet Type	Cat, Dog, Horse
Product Benefits	Brightening, Cleansing
Recommended Uses For Product	Hydrating
Scent	Pink Grapefruit
Scent Name	Pink Grapefruit
Special Ingredients	Optical Brighteners, Vitamin E, Green Tea Extract
Target Species	Dog
UPC	736990012203
Unit Count	17 Fluid Ounces

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TrustScore 4.5 | 7,300+ reviews

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Good experience, but the tracking updates could be better.

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