Pay Per Click Search Engine Marketing For Dummies 1st Edition

I had purchased this book only because I highly enjoyed the another Peter Kent's volume: Search Engine Optimization For Dummies (For Dummies (Computer/Tech))Important to say, that at the time I bought this book, in my shelf sits more than 10 books on this topic and I run PPC campaigns for 5 years already. And the book with a title DUMMIES - if written by such author as Kent, are invaluable. There are gems gems gems inside! Sadly, that a real "dummy" will definitely miss them, and in contrast, those who might get a lot from those gems - experienced PPC warriors like me - will just avoid book, because of the title.And here is what I need, to say. As you probably know, that Dummies books are usually annoyingly full of screenshots of how to make so commonsense things, like I wonder sometimes, why they do not force the author teach how to switch on the computer, before move to cover PPC or SEO topics.And here is where this authors genius steps in.- Thank you to Peter, that he avoided to copy paste half of Google Help menu, I can imagine, his fight with dummies staff on a topic.- Book in fact is 3:1 in or 4:1 - it covers a topics what hardly are covered in other books on topic - like landing page optimization, website usability and even website branding and positioning - in context of PPC! All those pearls are thrown to readers under 'dummy" title, which I consider unfair to author.Anyway, there is one of the best book as for experienced and same for dummies.

Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click"."Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.Jerry

If you're completely new to PPC and SEM, then you may well find some introductory value to the concepts and underpinnings of web advertising. It's certainly well written from that perspective, including 'Advertising 101' issues such as measuring your ROI. You're certainly not going to become a PPC master from this book alone, though obviously most Dummies books are not meant to do that.The broader problem is that this was published in 2006 and the Internet landscape has changed considerably since then. PPC/SEM is significantly more competitive, and the strategies for getting your ads in front of customers have gone beyond keyword suggestion tools and building landing pages - and also become much more expensive. I'd be interested in seeing a revised version of this book for the 2010 SEM market.

This version was written in 2011. While maybe the basics are the same, the references is old.

The world of Internet marketing is constantly changing. The information in this book was somewhat dated; however, for someone like me who had absolutely little to no knowledge about pay per click (PPC) marketing online, this book was a godsend. Peter Kent gets complete novices up to speed and understanding the topic in no time. Thankfully, this book was just what I needed and was a lifesaver for an article I was writing for a client on the topic.I would love to see an update to this book!

I honestly didn't finish reading it. I say save your money and Google PPC.

Still reading this book so far so good. Seems something more for the wealthy to spend money on. As far as the book its packed with everything you need to know about Pay Per Click its worth buying.

I bought this book to help me to learn more about PPC marketing. It's simple enough and thorough. So thanks.