---
product_id: 5542843
title: "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands"
price: "16427CFA"
currency: XOF
in_stock: false
reviews_count: 13
url: https://www.desertcart.sn/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build
store_origin: SN
region: Senegal
---

# Global luxury industry insights Provocative, rule-breaking strategies Comprehensive luxury marketing guide The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

**Price:** 16427CFA
**Availability:** ❌ Out of Stock

## Summary

> 📈 Elevate your brand game with the ultimate luxury marketing playbook!

## Quick Answers

- **What is this?** The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- **How much does it cost?** 16427CFA with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Accessible Yet Deep:** Clear, ESL-friendly language that’s perfect for both students and professionals.
- • **Global Perspective on Luxury:** Understand luxury’s role in the worldwide economy and diverse sectors.
- • **Timeless Wisdom for Marketers:** A must-have reference that stays relevant for years to come.
- • **Master the Art of Luxury Marketing:** Break conventional rules and elevate your brand beyond the ordinary.
- • **Proven Classroom & Real-World Success:** Trusted by educators and industry leaders alike for practical application.

## Overview

The Luxury Strategy is a highly acclaimed book by Jean-Noël Kapferer and Vincent Bastien that challenges traditional marketing norms to reveal how luxury brands are built. With a 4.5-star rating from 380 reviews, it offers comprehensive, accessible insights into the global luxury market, making it essential for marketers, students, and professionals aiming to master luxury branding.

## Description

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Review: Incredible information that sheds light on the luxury industry. - The topic of luxury is very broad and because it covers so many sectors, it is difficult to comprehend. I found this book very informative and poses diverging views of luxury strategies and anti-strategies used in marketing. It is helpful in explaining how luxury fits into the global economy and how luxury industry standards define luxury products and experiences. Before reading this book I had a view of luxury being in the hands of the rich and out of reach for most people. However, after reading it, I found that the rare, elusive, quality and timeless values, which are the core essentials to the luxury trade, relate to all walks of life. You don't have to be a billionaire to appreciate quality and a job well done.
Review: Absolutely valuable. - I bought this book in hopes of learning how to attract a higher clientele for a service business. I knew the book wasn’t quiet written for my purpose. Even with that, there is so much useful information in this book, I couldn’t put a dollar value on it. There are several strategies I’m putting in place. One of the best books I’ve read recently, and I read a lot. I only wish it came in Audible version so I could more easily review it now and than while driving.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #467,495 in Books ( See Top 100 in Books ) #69 in Product Management #401 in Advertising (Books) #409 in Business Marketing |
| Customer Reviews | 4.5 out of 5 stars 388 Reviews |

## Images

![The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Image 1](https://m.media-amazon.com/images/I/61Oq-cgZ7GL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Incredible information that sheds light on the luxury industry.
*by E***S on April 28, 2014*

The topic of luxury is very broad and because it covers so many sectors, it is difficult to comprehend. I found this book very informative and poses diverging views of luxury strategies and anti-strategies used in marketing. It is helpful in explaining how luxury fits into the global economy and how luxury industry standards define luxury products and experiences. Before reading this book I had a view of luxury being in the hands of the rich and out of reach for most people. However, after reading it, I found that the rare, elusive, quality and timeless values, which are the core essentials to the luxury trade, relate to all walks of life. You don't have to be a billionaire to appreciate quality and a job well done.

### ⭐⭐⭐⭐⭐ Absolutely valuable.
*by R***A on March 12, 2018*

I bought this book in hopes of learning how to attract a higher clientele for a service business. I knew the book wasn’t quiet written for my purpose. Even with that, there is so much useful information in this book, I couldn’t put a dollar value on it. There are several strategies I’m putting in place. One of the best books I’ve read recently, and I read a lot. I only wish it came in Audible version so I could more easily review it now and than while driving.

### ⭐⭐⭐⭐ A standard.
*by D***N on December 4, 2013*

Very good book to read, and to keep handy on your shelf if you work for the luxury industry (or have to deal with it). The coverage of digital for the luxury industry is a bit on the safe side, maybe too much so. If your expecting insights on how to move the needle on the matter, I'm afraid you won't find it here. But I'd say, this book is pretty much a standard on its overall subject, nonetheless.

## Frequently Bought Together

- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
- Rethinking Prestige Branding: Secrets of the Ueber-Brands

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-08-13*