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"Although the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too." -- Library Journal (starred review) The classic study of the creative process from the bestselling author of Flow. Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi ("The leading researcher into 'flow states.'" -- Newsweek ) reveals what leads to these moments--be it the excitement of the artist at the easel or the scientist in the lab--so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.
| Best Sellers Rank | 78,905 in Books ( See Top 100 in Books ) 393 in Higher Education of Biological Sciences 490 in Scientific, Technical & Medical 1,015 in Scientific Psychology & Psychiatry |
| Customer Reviews | 4.5 out of 5 stars 697 Reviews |
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