Core Value Proposition: ...A powerful tool that provides a customer focus to your business development

The Core Value Proposition is the perfect guideline to build a business idea if you are an entrepreneur but it is also of great use if you are looking to restructure the "skeleton" of an existent organization.Establishing a clear and solid business model is the first step to success. This book outlines the key points that you need to tackle in order to get there while focusing on what's in it for the business but also what's in it for the customer.It's easy to read and it will definitely guide you even if you don't come from a marketing backround.