L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Soft Brown

UPDATE 7/10/22 I used this again to update my roots but used a sunset orange hair dye to brighten up my ends without lifting more. The pics attached are from this update. I have dark roots and you can see it really lightened and gave me the copper color back. Would still recommend. I also find using overtone orange for brown hair helps keep my color bright longer. I have used this brand before but in other shades of red. I really wanted this copper color but they never had it in stock at my stores and so I'd gone with other shades. I finally decided to order the copper and I'm glad I did. I have naturally medium to dark brunette hair. My hair was a kind of dark Auburn when I dyed it with this. I knew because my hair was previously dyed my roots would take quicker than the rest of my hair so I started with my ends. (I didn't want to use bleach) My roots were way too bright at first even still and there were some ashy streaks but that was more due to me running out of product (I used 2 boxes for my hair mixed with 30 developer) Because I wasn't happy with the streakiness I did another round the next day using another 2 boxes (with 30 developer) I didn't want to lighten my roots anymore just even them out but man it's hard to find toner to get rid of ash instead of getting rid of brassiness apparently. Anyway I started with the ends again and then mixed a little after care conditioner in with the rest of the dye (like a teaspoon not much) hoping it would dilute it enough to avoid over processing my roots. I then did the roots mostly just the tops where the streaks were the worst and left it on for another 10 minutes only because again I was afraid of too much lightening. Anyway it worked. I'm happy with the hair color. I love this copper color. On virgin hair this would have been much easier but if you have pre-colored hair you may want to consider bleaching the color out first if you want a more even and over all equal tone. Or possibly only use 20 developer on the roots? I'm not a stylist do your research lol I love this brand since I don't have to bleach my hair. I used Ion after care conditioner & some argon oil and my hair feels great even after two rounds. I will buy again when it's time to touch up.

I used a 30 volume developer in a 1:1 ratio and let it sit with a tight plastic bag on my head for 30 minutes and washed it out with cold water and conditioned it. I genuinely didn’t think this dye would work for me because I have dry hair that doesnt accept dye easily but Loreal Hicolors Honey Blonde dye worked perfectly. I had black hair a couple days ago and tried to use Kolestone 7/31 dye to get this color but it hardly did anything, turning my hair a dark dark brown. Then I used this and it worked. It has a super orange tone which is super cute but sadly I am a cool toned girly so it looks atrocious on me right now. I will be using a blue shampoo to tone it. It dried my hair out a bit and made it a little poofy but in general its hardly any damage. You will probably not be needing any developer higher than 30. Anyways, great product and I reccommend.

I love this stuff. I've been searching for YEARS for an 'alternative' hair color that wouldn't bleed all over my clothes, didn't require a "hard bleach", and would last more than 4 washes. Ladies (and gents) it has arrived! Permanent. Bright. Alternative Color. That Does NOT bleed on your clothes. That Lasts til your roots grow out. That's gentle on your hair. That doesn't require a full "bleach your hair to brittle white" before coloring. Holy moly, I am as happy as I could possibly be. So- here's what I do- I wanted a true fire engine red-- So I take a box of Hicolor Hilights Red, and mix it with a box of Hicolor Hilights Magenta. (I find that the straight "red" is a little orange/flame for my tastes, and the magenta is just a smidge too pink-- but mix them together and they are perfect), and I combine those with an equal amount of Ion Sensitive Scalp 10 Volume Creme Developer (I've got a lot of white and grey hair so I find a light developer helps-- and this stuff is super gentle), and then I put it on my head for an hour. I only have to dye my hair once a month when my roots start to show, otherwise- the color does not fade. It stays true no matter how many times I wash it-- and true, is an honest, bright, fire engine red. I hope they expand this line, because I would love to have SO many different shades of permanent awesome-- but if they only ever make Magenta and Red? I'll definitely be happy as a clam.

I have a friend that was redoing her bright red all the time, never had natural hair color on her side shaved head and I wondered how she did it without going to a salon. So she told me about the L'Oreal highlights in red. I got the highlights in copper, hoping I could make it bright orange like some mentioned it might go. First time using this product, and the L'Oreal 40 volume developer (2developer:1color ratio). But i've been dye-ing for a couple decades by using bleach first, to get fun colors. I got what I wanted with this product, no-bleach necessary, and a good orange/red after leaving it on the full listed amount of time! Wish there were more possible "exotic" colors without the use of bleach from L'Oreal. I'll be buying this in many packs. Don't want to be a so orange? I think you just don't use a 40 developer and/or don't leave it in as long. The picture is after three weeks with the color in.

I love this dye. I have dirty blonde hair, and know its supposed to be for dark hair, but let me tell you, this stuff works amazingly well and barely damaged my hair since I only had to use 20 volume developer. The color is so vibrant and copper. I have natural highlight and lowlights, which makes my hair hard to dye evenly, but it almost perfectly dyed evenly. I got so many compliments after I used this. People just come up to me in the street and tell me they love my hair color. That also could be because I have a skin tone that compliments it very well. I still feel like all of the colors in this line work though I'm sure! I would recommend to anyone that wants to be a red head. Just a warning though, if you like to wash your hair every day or every other day, red hair is NOT for you because it fades so quickly no matter how good the dye. I wash my hair 2 times a week only and only with ice cold water and all natural sulfate, paraben, and silicone free shampoo. I also use semi permanent dyes like special effects to touch up the color since those don't damage your hair at all. I also mix some of the semi permanent color with silicone free conditioner( it has to be silicone free because the silicones block color from absorbing into your hair follicle) and let it sit in a shower cap for 10 or 15 minutes while I'm shaving in the shower. Overall, I would recommend for people who are willing to try and maintain red hair! It's so much healthier than bleaching first!

I decided to try this as an alternative to my usual bleach + Adore dye routine. Used it on totally fresh, natural black 4c roots as well as on my pre-lightened ends. Used 30 volume developer for about 30-40 minutes in two separate sessions. It lifted my hair a few shades and deposited a very deep, cool-toned burgundy red. Two tubes were more than enough for me, but I have fine hair. I prefer my hair a bit brighter and warmer-toned so I wasn't happy with the lift or color (probably should've gone with Copper). In normal, indoor lighting it didn't look very impressive, but it was definitely more noticeable in the sun. If you have black natural hair and are looking for a subtle change, this could be a good option for you! But if you're looking for a more dramatic lift, just bleach it bby. Damage-wise, I found this to be pretty gentle. It's still a chemical dye so my curls loosened a little bit, but it was definitely less damaging than straight bleach. Also, you're thinking about putting bleach over this dye at any point, be VERY careful. I bleached my roots recently and attempted to bleach over the dark burgundy - it hardly lifted! Make sure you let your stylist know you've used box dye if you decide to do anything professionally! pics are after TWO dying sessions, natural dyed roots on top, pre-bleached ends on bottom!

Muy bello color

I dye my hair black, so whenever I do a fun color my roots grow out fairly quickly. I hate having to rebleach them and tend to just let them grow out or go back to black. I tried this copper out as it said it was for dark hair.. and um.. what dark roots?!?!? My natural near black hair went full copper. I also love that it's just the color in the tube, so I can mix just a little up with some developer and not waste the whole thing in one go. I used half the tune and it was too much! So now I know I only need maybe a quarter of a tube to redo the whole front price of my hair. I still have half a tube left. Will defintiely purchase again.

Got a really great color result. Used with 40 vol. Applied on length first, for 15 minutes, then roots for 10 more minutes. Cover grey and silver perfectly. Ended up a little dark probably because I forgot to put a shower hat on as directed. DO NOT WASH hair after application; only rince thoroughly and apply a good conditioner. It's true it washes out less than other hair coloration but I wash my hair with almost cold water to keep coloration longer and I use shampoo for colored hair (schwarzkopf or any other good brand on sale). For the second application, since my hair are already lighter, I'm going to try with a 20 vol. and less time of leave on. I really recommend that product! It worth a try.

Definitely on the darker side. Was looking for a brighter style red. Will stick with regular red colour.

Good

This is a very deep "blood red" if you like. I usually use the L'Oréal hilights in RED but these seem to fade like no tomorrow and had ordered this and thought what the hell at least it'll be better than the red roots and orange lengths the previous dye had faded into after like 2-3 washes! It's a nice red, deep vampire blood red but for me mermaid Ariel hair is the one 😍 So go for "RED" if you want the same look! The photo shown is in natural light.

It’s a great colour, works well.