JOAH Beauty Perfect Complexion BB Cream with Hyaluronic Acid and Niaciminade, Korean Makeup with Medium Buildable Coverage, Evens Skin Tone, Lightweight, Semi Matte Finish, Fair with Cool Undertones

I absolutely LOVE this product. I ordered this on Amazon (because Amazon is amazing) but also because I was no longer able to find this product at my local stores. JOAH Beauty Perfect Complexion BB Cream goes on effortlessly, blends in easily, and does not show "cracks" or settle in my wrinkles. I am a mature woman and this product is great for any age skin! Thank you Amazon & thank you JOAH!

This foundation is beautiful and the price is shocking! It’s light weight, transfer resistant even without powder, applies easily, matches my fair skin perfectly, and it isn’t overly glowy or greasy. It is my perfect natural foundation!

I finally found something that matches my skin tone! FAIR looks perfect on my fair skin that has cool undertones. This seems a little heavier than I expected, but is fine as a medium coverage foundation. It doesn't feel very moisturizing but has some good skincare stuff that I need. All in all it seems more like a foundation than a lightweight BB. Didn't settle in my lines as much as other brands. Finish looks nice.

This is a recent k-beauty find, but it is already part of my daily routine. I am unable to wear sunscreen without a skin barrier or my sensitive skin feels itchy and is red. I bought this because it is a BB cream and I am a fan of Niaciminade in skincare. As with most Korean makeup, there's not a large shade range. I am cool toned and very fair, and the shade I ordered is a perfect match to my skin. Apply to freshly prepped skincare, it's easy to apply with either fingers, brush or beauty blender. It leave a dewy finish and is buildable to cover any blemishes. When dried, I am able to add sunscreen over it.

Total waste of money. Tried finding BB fair/ pale and it’s gone. Why do they get rid of the palest colors first? This “option” came up. I ordered Fair with cool undertones. Opened it and it’s the same as BB LIGHT. AND COOL UNDERTONES??? The color I am trying to replace is in the middle.

I got the fair cool undertones because of a review saying they can never find foundation light enough and this one worked… well that’s not the case. The foundation was a few shades too dark and definitely had warm undertones. It turned my face slightly orange, which is the problem I have with most foundations. If you’re really pale like me, this is NOT the foundation for you. I’m really sad because the product did have decent coverage.

I love anything Korean skincare but this is the first time using JOAH and a BB cream. I've used cc creams in the past but not the BB cream. I was truly impressed! This particular shade that I chose worked well right over another product that I use to add a bit of color/glow to my face. I was REALLY impressed with the outcome and will continue to purchase this product. It blended effortlessly and covered what I needed covered giving my skin a wonderful, even look and finish - not shiny but not matt either - perfect!

Really beautiful coverage and great for cool and neutral undertones. I will keep repurchasing this one.