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Revised and updated for 2025 Search is changing faster than ever. This updated edition comprehensively covers Generative Engine Optimisation (GEO) and AI-powered search, showing you exactly how to rank in ChatGPT, Perplexity, Claude, and Google's AI Overviews. Join over 100,000 business owners and marketers who've used this no-nonsense guide to increase their rankings and sell more. No fluff, no jargon - just strategies that work. Whether you're new to search marketing or an experienced pro wondering why your competitors are suddenly outranking you in AI search results, this book will show you exactly what to do about it. From SEO fundamentals to advanced GEO strategies, the 2025 edition gives you everything you need to dominate both traditional and AI-powered search. By the end of this book, you'll... Master both traditional SEO and new Generative Engine Optimisation (GEO) techniques Know exactly how to rank in AI-powered search engines (we'll show you the complete playbook) Identify which keywords actually drive purchases in both traditional and AI search Learn how to optimize your website for both Google and AI crawlers Create content that resonates with humans while educating AI about your expertise Build genuine authority through strategic content marketing and digital PR Have a complete strategy that works today and adapts for tomorrow What Kind of Results Are Possible? We don't do hype, so here are the real numbers: One client grew from $2K to $3.4M in monthly revenue using these strategies. Another increased leads from 35 per week to 400 per day through our content marketing approach. The book includes detailed case studies showing exactly how they did it. What's New in the 2025 Edition? Brand new section on Generative Engine Optimisation ( GEO ) Complete guide to ranking in ChatGPT, Perplexity, Claude and other AI search engines Updated strategies for Google's AI Overviews (that actually work) Enhanced guidance on creating content that educates both humans and AI New case studies showing real results in both traditional and AI search With lifetime updates included, this is the only search marketing book you'll need as search evolves. Want to stop losing ground to competitors in search? Let's fix that. Note: Following this book's strategies may lead to sudden increases in website traffic and revenue. You might need to scale your operations - consider yourself warned! Review: Great book, forget the competition!! - This book is excellent (spelling errors and American-isms aside....) and contains lots of useful, easy to follow and well structured tips and advice to make your website stand out in Google searches. There are so many books promising similar results but of the dozen or so I looked at, this was easily the best. For a novice there is enough here to keep you going for a long time but it's written in such a way as to be manageable and not overwhelming. I was also attracted by the promise of a free website audit carried out by the author's company. This may take some time to arrive (but it is free!), however, I found it to be well worth the wait with even more constructive tips and pointers. Anything I didn't understand was easy to look up in either this Google book or the accompanying book on Profitable Social Media Marketing. Overall, highly recommended, if you stick to only one book on this subject, it would be hard to find a better one than this (and the one on Social Media Marketing). The price is practically a give-away too. Review: Excellent Product - Excellent book with some helpful practical tips.
| Best Sellers Rank | 55,302 in Books ( See Top 100 in Books ) 26 in E-Commerce (Books) 27 in E-Commerce Web Marketing 61 in Advertising (Books) |
| Customer Reviews | 4.5 out of 5 stars 964 Reviews |
S**N
Great book, forget the competition!!
This book is excellent (spelling errors and American-isms aside....) and contains lots of useful, easy to follow and well structured tips and advice to make your website stand out in Google searches. There are so many books promising similar results but of the dozen or so I looked at, this was easily the best. For a novice there is enough here to keep you going for a long time but it's written in such a way as to be manageable and not overwhelming. I was also attracted by the promise of a free website audit carried out by the author's company. This may take some time to arrive (but it is free!), however, I found it to be well worth the wait with even more constructive tips and pointers. Anything I didn't understand was easy to look up in either this Google book or the accompanying book on Profitable Social Media Marketing. Overall, highly recommended, if you stick to only one book on this subject, it would be hard to find a better one than this (and the one on Social Media Marketing). The price is practically a give-away too.
C**S
Excellent Product
Excellent book with some helpful practical tips.
D**R
Great introduction to SEO
This was a really simple easy to follow guide to SEO that has helped me to help myslef when it comes to this dark art. There is nothing really complicated about SEO, it is just a case of being willing to do the hard work that few others are willing to do. I would highly recommend this book to anyone who is looking to get to grips with SEO and do it for themselves. Great value too!
J**.
One of the Best SEO Books I've read
I've been doing SEO for a number of years and have tried numerous techniques and courses to improve my knowledge. Now and then I'll grab a book to remind myself of the core fundamentals required for gaining rank, just to see if I'm missing or forgotten a step. This book, written by people who do SEO sets you out on the right path. The steps contained in this book will give you a solid foundation to build on. Exceptionally well written and packed full knowledge.
R**0
Great for my custom company
I purchased this book to get a good listing on google. I know the basics but just needed re-assurances I was doing the right thing. This book works. I purchased it as a kindle version and have the kindle download on my laptop and my home computer. This was I can easily read sections and immediately action. The best way to use the book is to read, action a few items then continue to read & repeat. Once finished the book, re-read the book and action again. Maybe complete the actions in a different way. The book suggests to use a backlink website to see how your competitors are working. Everytime you read the book, act with a different competitor. Spend 30 minutes a day doing this and your website will rise. I target the custom balloon section of my website, custom.uk.net/9-custom-balloons and currently I google rank No.2 in the UK for the keyword custom balloons.
M**G
Perfect for beginners such as myself to start understanding SEO!
SEO has always just been something that I've avoided due to the fact that I don't understand it and it seems expensive to ask a company to do. During lockdown, I decided to put all my energy into creating a new website in WordPress but wanted to ensure it paid off and generated traffic. Since reading this book, I am certainly not a professional but I believe I have a clear understanding of exactly how SEO works and what Google looks for when deciding on where to rank my site. It's not a full on geek book and was fully understood by someone that has never even looked at SEO before. Yes it's got a grammar mistake here and there but, I'd rather have good SEO training than average training with perfect grammar. If you're a down to earth human that wants to simply learn SEO - this is a must have! Really looking forward to my website review once it's live! Thanks Tim - great read!
F**S
Needs Proof Reading & Cut the Spam!
I had high hopes for this book from all the reviews but unfortunately having almost finished it my mind is only focussing on the negatives. As someone else wrote, the author/publisher needs to hire a proof reader - missed words, missed letters, sentences that do not make sense. Really annoying to read! Also the author discusses the fact that Google hates spam and so do I so the constant references to go to his site for free reviews, site designs etc are not welcome when I have paid full money for a book. One reference is fine, another at the end of the book fine but to be spammed constantly with references/sales pitch to go to his business is annoying. Will the audit really be free with no strings attached? I would like to think so but if you are going to be bombarded with emails or calls afterwards then its not free of hassle so I shall try it and see! The positives - a lot of great tips and up to date too. Rich snippets, the latest directories to list with and the whole section on Google Places/Local and advice on linking back to this. Would be great to have screen shots to show how to register with these things. Proof read, cut the spam/sales pitch and add some visual screen shots and I would give it 5 stars.
M**T
Very readable and informative
I found this a very easy to read download for the Kindle. It was up to date at time of writing and though much of the information is available elsewhere (through Googling!) there were interesting nuggets of information that set me thinking again about SEO. The book is well structured and collates the information into a readable structure with a plan of action. I think it will appeal to people who have never read about SEO and also those who have dabbled. It's been written by a UK author and though the content is applicable internationally the examples used are UK based companies. Overall very good.
T**.
Very useful
This books had enlightened me and informed me on the subject I enquired to read. Thank you! Highly recommended for business owners.
A**T
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Lättläst och full av väldigt god information som jag säkerligen kommer att ha användning utav.
A**.
Mastering SEO: A Beginner's Guide for Business Success
This is one of the best books that I came across for SEO purposes. I need to do this for my own website and cannot hire professional developers as I am a small business entrepreneur. However, I was facing a lot of difficulties in going through various YouTube videos about it because they were using terms and techniques assuming a lot of things. They were not explaining a lot of things to me which I needed to know. This book takes a completely beginner's approach and starts from ABC of SEO, taking one to the level of professionals. I gained a complete understanding of SEO, which I am implementing now on my websites. Their coverage of on-page and off-page SEO are both equally good and implementable. A mention also must be made about implementing all that you have learned in the book in about 10 pages at the end in the form of a sort of SEO checklist. Also, how to measure the SEO performance is well covered as it is not something static but constantly evolving. Totally recommended.
J**T
Get To The Top Of Google
Looks really good. Glad I got this one
M**A
Nice read
Good Seo Tips.
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