---
product_id: 51730214
title: "L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1"
brand: "l'oreal paris"
price: "27389CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/51730214-loreal-paris-permanent-hair-dye-preference-4-013-paris-100
store_origin: SN
region: Senegal
---

# Up to 8 weeks fade-defying colour 100% grey coverage 6 weeks anti-brass purple mask L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

**Brand:** l'oreal paris
**Price:** 27389CFA
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Elevate your hair game with luminous, long-lasting colour that means business.

## Quick Answers

- **What is this?** L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 by l'oreal paris
- **How much does it cost?** 27389CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/51730214-loreal-paris-permanent-hair-dye-preference-4-013-paris-100)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes developer, colourant, conditioner with UV filter & Vitamin E, plus protective gloves.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying colour that stays luminous for up to 8 weeks.
- • **Anti-Brass Purple Mask:** Neutralizes unwanted yellow tones for a cool, sophisticated shade lasting 6 weeks.
- • **Flawless Grey Coverage:** Achieve 100% grey coverage for a polished, professional look that lasts.
- • **Nourishing Oil-in-Gel Formula:** Infused with precious flower oils for smooth application and multidimensional shine.

## Overview

L'Oreal Paris Preference 4.013 Paris Permanent Hair Dye delivers 100% grey coverage with a translucent oil-in-gel formula enriched with precious flower oils. Featuring an anti-brass purple mask for up to 6 weeks and fade-defying colour lasting up to 8 weeks, this professional-grade kit includes colourant, developer, shine protect conditioner with UV filter and Vitamin E, plus gloves for easy, salon-quality results at home.

## Description

Product Description Looking for a luminous cool blonde at home? Introducing renovated permanent colour Preference Cool Blondes by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones. • Up to 6 weeks of anti-brassiness care • Up to 8 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Colourant Gel, 1x Developer Cream, 1x Shine Protect Conditioner, 1x User guide & pair of protective gloves. What makes it special? COOL DYES - Preference Cool Blondes specifically formulated with cool dyes for an anti-brass luminous blonde. ANTI-BRASS MASK - Enriched with purple dyes to neutralise yellow undertones for up to 6 weeks. FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. *Consumer Test Ingredients 1242551 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234356/1). 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1). 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Follow the instructions on the package, skin test 48 hours before use, 1. Use gloves and pour the dye bottle into the developer bottle and shake to mix evenly, 2. Apply color and leave to work for the recommended time, 3. Follow with conditioner and rinse. Safety Warning For external use only. See more

Review: Darker than expected but the best lowlight colour for strawberry blondes - This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.
Review: Great product - Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 4.013 Paris, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0054VBVA8 |
| ASIN  | B0054VBVA8 |
| Best Sellers Rank | 508 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Customer Reviews | 4.4 4.4 out of 5 stars (8,936) |
| Customer reviews | 4.4 4.4 out of 5 stars (8,936) |
| Date First Available | 11 Oct. 2010 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item model number  | 3268349 |
| Language  | English |
| Manufacturer  | L'Oréal |
| Product Dimensions  | 6 x 4 x 20 cm; 250 g |
| Product Name | 4.013 Paris Refined Brown Permanent Hair Dye |
| Units | 1.0 count |
| Volume | 178.4 Millilitres |
| Weight | 253 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 4.013 REFINED BROWN
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Ammonia Free, Peroxide Free, Fade Resistant
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Covers grey hair and highlights natural brown hair color
- **Unit count:** 1.0 count

## Images

![L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/51hkovGuN0L.jpg)
![L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 2](https://m.media-amazon.com/images/I/71IqS7GgkaL.jpg)
![L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 3](https://m.media-amazon.com/images/I/615l8VxjmxL.jpg)
![L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 4](https://m.media-amazon.com/images/I/71iCEyq1DeL.jpg)
![L'Oreal Paris Permanent Hair Dye, Preference 4.013 Paris, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 5](https://m.media-amazon.com/images/I/61y9WlEZ4UL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes
*by M***A on 8 February 2026*

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

### ⭐⭐⭐⭐⭐ Great product
*by A***. on 7 January 2026*

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

### ⭐⭐⭐⭐⭐ Great colour
*by A***R on 27 February 2026*

Love this colour not too blonde. Covers grey perfectly.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris
- Eylure Dybrow Permanent Tint for Brows Dye Kit Black (Packaging may vary) 5ML

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-03-13*