--- product_id: 509549479 title: "Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch" price: "41372CFA" currency: XOF in_stock: true reviews_count: 5 url: https://www.desertcart.sn/products/509549479-marketing-and-communications-on-the-job-how-to-establish-marketing store_origin: SN region: Senegal --- # Top #152 in Advertising books 4 strategic frameworks for deep business analysis 416 pages of expert insights Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch **Price:** 41372CFA **Availability:** ✅ In Stock ## Summary > 🚀 Launch your marketing career with the ultimate on-the-job playbook! ## Quick Answers - **What is this?** Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch - **How much does it cost?** 41372CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/509549479-marketing-and-communications-on-the-job-how-to-establish-marketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Crash Courses Included:** Quick, practical lessons on branding, PR, media relations, sponsorships, and events. - • **Build from Zero to Hero:** Step-by-step guide to establish your marketing & communications department from scratch. - • **Future-Proof Your Skills:** Timeless strategies to thrive even in chaotic, fast-changing marketing landscapes. - • **Trusted by Professionals:** 5-star rated with glowing reviews and a top rank in Advertising books. - • **Frameworks That Decode Success:** Master 4 proven frameworks to analyze business, vision, customers, and budgets like a pro. ## Overview Marketing & Communications On The Job by Marwa Kaabour is a 416-page paperback guide designed for aspiring and established marketing professionals. It offers practical frameworks, checklists, and crash courses to help you build and lead a marketing and communications department from scratch, master branding and corporate communication, and future-proof your skills in a rapidly evolving business environment. ## Description Are you looking to establish a marketing and communications department from scratch? Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact. Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team. The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are expanding. Consider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck. The First Impressions Framework will be guide you on how to draw observations on three key areas in the business prior to joining. The View From The Top Framework will guide you on how best to explore the status of the business as the founders or management see it. It then allows you to understand the company's vision and future orientation. The View From The Bottom Framework guides you to complete your exploration from the bottom of the company and its customers. The View in Numbers Framework shows you how to understand the company's financial structure and marketing budgets. Envisioning Your Department chapter will help you identify challenges on hand and how to match the right marcomms solution to them. The Team That Will Get You There chapter and will guide you on how to build a winning marcomms team. The second section of the book offers multiple crash courses on branding building and corporate communication. These will come in handy to those who have not yet experienced public relations, media relations, branding, sponsorships, and events. The timeless, effective tips in Marketing and Communications on the Job book will future-proof your skills, and support you time and time again - even when the world is in a state of chaos and bewilderment. Review: Good to read - Good to read Review: Good book about marketing - Nice book ## Features - Author: Kaabour, Marwa - Language: english - Binding Type: paperback - Genre: Advertising - Number of pages: 416 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #114,402 in Books ( See Top 100 in Books ) #152 in Advertising #559 in Marketing #4,370 in Business Management & Leadership | | Customer Reviews | 5.0 out of 5 stars 8 Reviews | ## Images ![Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch - Image 1](https://m.media-amazon.com/images/I/716k76lx89L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good to read *by U***N on 19 May 2025* Good to read ### ⭐⭐⭐⭐⭐ Good book about marketing *by D***H on 16 March 2025* Nice book ### ⭐⭐⭐⭐⭐ Work impressions and work responsibility *by G***R on 16 March 2023* Marwa went out of the ordinary in explaining and understanding all aspects of establishing the department from scratch. Her knowledge and experience are well presented in her real life success, which is also reflected in this book. Excellent style of writing and great tips. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/509549479-marketing-and-communications-on-the-job-how-to-establish-marketing](https://www.desertcart.sn/products/509549479-marketing-and-communications-on-the-job-how-to-establish-marketing) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-09-30*