---
product_id: 509356684
title: "Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business"
price: "64973CFA"
currency: XOF
in_stock: true
reviews_count: 1
url: https://www.desertcart.sn/products/509356684-fashion-brand-management-plan-scale-and-market-a-successful-fashion
store_origin: SN
region: Senegal
---

# Focus on sustainability & purpose 344 pages of expert insights Cutting-edge tech: metaverse & blockchain Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

**Price:** 64973CFA
**Availability:** ✅ In Stock

## Summary

> 👗 Elevate your fashion brand game — where style meets strategy!

## Quick Answers

- **What is this?** Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
- **How much does it cost?** 64973CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/509356684-fashion-brand-management-plan-scale-and-market-a-successful-fashion)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Future-Proof Your Brand:** Explore emerging tech trends like digital collections, blockchain, and the metaverse to stay ahead of the curve.
- • **Real-World Case Studies:** Gain inspiration from global brands like Ecoalf and Pala Eyewear that are redefining fashion business models.
- • **Sustainability Meets Profit:** Learn how to integrate eco-conscious practices that resonate with today’s socially aware consumers.
- • **Comprehensive Learning Toolkit:** Includes learning objectives, key terms, activities, and online lecture slides for a complete educational experience.
- • **Master the Multi-Trillion Fashion Industry:** Unlock strategies to launch and scale your brand with insider knowledge from a leading innovator.

## Overview

Fashion Brand Management by Alison Lowe is a 344-page paperback guide that equips fashion professionals and students with practical and theoretical knowledge to build successful, sustainable, and tech-savvy fashion businesses. Covering everything from competitive advantage and financial management to cutting-edge innovations like blockchain and the metaverse, this book features real-world case studies and educational tools to prepare you for the future of fashion.

## Description

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

Review: Fashion Academia

## Features

- Author: Lowe, Alison
- Language: english
- Binding Type: paperback
- Genre: Fashion design & theory
- Number of pages: 344

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #18,084 in Books ( See Top 100 in Books ) #52 in Advertising #80 in Fashion Design |
| Customer Reviews | 5.0 out of 5 stars 1 Review |

## Images

![Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business - Image 1](https://m.media-amazon.com/images/I/81Pu8CKOMJL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fashion Academia
*by B***T on 30 October 2025*



## Frequently Bought Together

- Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
- Couture Sewing Techniques: Revised and Updated

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.sn/products/509356684-fashion-brand-management-plan-scale-and-market-a-successful-fashion](https://www.desertcart.sn/products/509356684-fashion-brand-management-plan-scale-and-market-a-successful-fashion)

---

*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-09-27*