American Crew Firm Hold Styling Gel 390ml

Repeat delivery, husband uses it, uses nothing else

Does what it says. No problems at all.

Usual top quality water based gel from American Crew.

Great value

Excellent

Item leaking at bottom of tube both ends

I'm a complete slap head, so this was for my teenage son. He has had this from the hairdresser, a smaller bottle and higher price. When I saw the size of the bottle and the price... I jumped on it. This will last him ages, a little goes a long way.

Quick take: A reliable firm-hold styling gel that keeps hair in place all day without flaking. It gives a clean, polished look with moderate shine and rinses out easily. The hold is strong but can feel stiff if overapplied. My setup and hair type Used on medium-length straight hair that tends to lose shape during the day. Applied a small amount to towel-dried hair before combing into place. Texture and application The gel is clear and spreads smoothly without stickiness. A dime-sized amount covers short hair easily, and it distributes evenly with a comb or fingers. It starts pliable for a minute or two, then sets into a firm hold as it dries. Hold and finish Once set, it keeps style locked all day, even through wind or light workouts. The finish has a light shine that looks clean, not greasy. It doesn’t flake or leave white residue when dry, as long as I don’t layer too much product. Scent A subtle fresh, barbershop-type scent that fades after drying. Pleasant and not overpowering. Washout and residue Rinses out with just water, leaving no sticky buildup. Hair feels normal after washing and doesn’t dry out with daily use. What I like • Strong, reliable hold for structured styles • Moderate natural shine without greasiness • No flaking or white residue • Easy to rinse out with water • Subtle, clean scent What to know before buying • Can feel stiff if too much is used • Not ideal for very flexible or “touchable” styles • For thick or curly hair, more product may be needed for even coverage Bottom line If you want a clean, firm hold that lasts all day and washes out easily, this styling gel delivers. Perfect for polished looks, slick backs, or controlled volume. I would rate it 5 out of 5 for performance, scent, and ease of use.

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great for styling with good ingredients and does not have stickiness when sweating or doing sports.

I've tried a lot of styling products over the years, and American Crew Firm Hold Gel has become one of my favorites. It provides excellent hold that lasts all day while still keeping my hair looking natural and well-groomed. What stands out most is the balance between strength and flexibility. The gel gives enough control to keep my hairstyle in place throughout a busy day, yet it doesn't leave my hair feeling stiff, sticky, or overly crunchy. It styles easily and distributes evenly through damp hair. One of the biggest advantages is the non-flaking formula. Unlike many gels that leave white residue or flakes by the end of the day, this product stays clean and professional-looking from morning until night. Even after running my hands through my hair, it maintains its appearance without creating buildup. The scent is subtle and pleasant, not overpowering, and the formula washes out easily without requiring multiple shampoos. I also appreciate that a small amount goes a long way, making the large 13.1 oz bottle an excellent value. Whether you're styling for work, a night out, or everyday wear, this gel delivers reliable performance and a polished look. American Crew continues to produce professional-quality grooming products, and this one is no exception.

Great stuff Great price