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🌿 Naturally vibrant hair, zero compromise.
It's Pure Natural Hair Dye combines 100% organic henna and indigo powders, certified by the Soil Association and sourced from Rajasthan, India. This chemical-free formula offers customizable hair color options—from warm reds to deep blacks—while enhancing hair volume and shine. Free from parabens, PPD, and metallic salts, it’s perfect for grey hair coverage and eco-conscious users seeking a natural, permanent hair color solution.
| ASIN | B07H3QSQ2G |
| Best Sellers Rank | #170,212 in Beauty ( See Top 100 in Beauty ) #2,112 in Permanent Hair Color |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Color | Varies Depending on Initial Hair Colour |
| Colour | Varies Depending on Initial Hair Colour |
| Container Type | Bag |
| Customer Reviews | 4.5 out of 5 stars 569 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Grey Hair |
| Hair type | Grey Hair |
| Item Form | Powder |
| Item form | Powder |
| Manufacturer | Its Pure Organics |
| Material Features | Natural, Organic |
| Material Type Free | Paraben Free, PPD Free, Metallic Salts Free |
| Number of Items | 1 |
| Package information | Bag |
| Product Benefits | Shine Enhancing |
| Product benefits | Shine Enhancing |
| Recommended Uses For Product | Hair Coloring, Hair Care |
| Suitable Hair Color | Grey |
| Unit Count | 200.0 Grams |
S**E
Sehr zufrieden
Gute Qualität und die Konsistenz ist sehr gut. Leichtes Auftragen. Ich werde nie wieder die üblichen Produkte aus den Bioläden / Reformhäusern kaufen. Habe 50/50 gemischt 2 Löffel mehr von Indigio genommen und es ist Haselnuss / Milchschoko braun geworden auf grauem Haar nach 4 Std einwirken. Das pure Henna dafür Stunden vorher schon angerührt. Die restlichen dunkelbraunen Haare haben sicherlich auch etwas Farbe abbekommen. Für intensiveres braun würde ich aber etwas mehr als 50/50 mischen.
I**L
Good henna and indigo powder
I have dark hair with some grey, particularly showing at the front. I use the henna first, separately from the indigo. So it is a process! Soak the henna overnight, grease the face to prevent stains, apply to hair, leave in for 4-6 hours. Rinse, with just water. Tangly hair! Mess to clear up, residues on skin etc. I do the indigo paste almost immediately after rinsing the henna. This time I went darker than I have before. The grey is covered well, the colour is deep. If you can do the process and let it all settle well, it is a much nicer result than a box dye. In my humble opinion.
I**L
Yes!
Easy to use and easy to follow instructions. This was the first time I had every dyed my hair with henna, having been warned off it as messy and not long lasting. This couldn’t be further from the truth. It took a long time to prepare as I let the henna paste marinate for a day and then added the indigo. Applying it was as messy as a leave in conditioner, and better than any dye as it doesn’t instantly stain anything. Like a perm you get stronger results if you don’t wash your hair. I left it three days after rinsing before shampooing, but I would probably say if you do shampoo straight away you won’t get as much red and my hair has gone a kind of mahogany. Fun to play with since you can make so many colours and also I will say this is the softest and strongest my bleached hair has felt in a while so if you want to restore hair post bleach put away the box dye and try this instead…
H**S
Really works
Very good natural dye. No allergic reaction.
M**M
Perfect colour
I mixed 50% henna with 50% indigo. It gave me the perfect medium brown I was looking for. Granted a bit messy and time consuming. I might look for a squeezy bottle for next application. It washed off my forehead easily (immediately after application) and left no colour on my skin or scalp. It did cover grey somewhat, but not completely. I will apply to patches of grey only next time. The colour has lasted better than I expected - 3 weeks later with frequent washing only a slight lightening.
Trustpilot
2 weeks ago
2 months ago