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👁️🗨️ Unlock your eyes’ full potential with crease-proof confidence!
Urban Decay’s Eyeshadow Primer Potion is a vegan, waterproof eyelid base that delivers up to 8 hours of crease-resistant, long-lasting wear. Its translucent nude shade suits all skin tones and types, enhancing the vibrancy of all eyeshadow finishes while preventing dryness and cracking. Featuring a precision flocked wand and polymer technology, it ensures smooth, flawless application and keeps eye makeup fresh from morning to night.






















| ASIN | B075FH136K |
| Best Sellers Rank | #8,877 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.5 out of 5 stars 4,719 Reviews |
| Finish Types | crease-proof |
| Global Trade Identification Number | 03605970936099 |
| Item Dimensions | 0.79 x 0.79 x 4.33 inches |
| Item Form | Cream |
| Item Volume | 10 Milliliters |
| Item Weight | 0.02 Kilograms |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 3605970936099 |
| Material Type Free | Paraben Free |
| Model Number | 1704402 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |
A**1
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
C**.
Great primer!
Best eyeshadow primer I’ve used. No creasing even after being in Arizona heat. Lasts a long time. You only need a little.
B**N
Great product
Easy to apply. Helps my makeup to not crease after a long day of wear. Very natural color that doesn’t affect the color of my eyeshadow. Stays put all day.
B**X
Very effective primer
For a bit higher price than I normally would pay, this eye primer works very well. It reduces my eyeshadow from caking up, so it looks better. It’s also easy to apply with the mini wand.
A**S
Works Great, Not Worth High Price Tag
I have been a long time user of Elizabeth Mott’s Thank Me Later Eye Primer, but when my last tube was running low, I decided to compare it to this Urban Decay eye primer. Did the urban decay primer work well? Yes, absolutely, but I tried it side by side the Thank Me Later primer for a week and they worked equally well. The urban decay primer maybe made the shadow 5% more vibrant, but a 5% vibrancy is not worth double the price of the TML primer. In short - yes, this is a good primer, but there are other equivalent ones out there that cost half as much.
H**R
My favorite primer
A go-to for me for work. Stays on well and easy to apply. My eye shadow stays on so much longer and better with this. Love it!
S**T
Average
I tried this one it's not my favorite it's a little too shimmery and it doesn't seem like it pops out the eyeshadow as much as the other ones
P**E
Great Product besides short packaging tube
LOVE this product! It does not affect my sensitive eyes, helps my oily eyelids, and does so many great things. The only reason I didn't give it 5 stars is the packaging. It's so short compared to all of my other cosmetic items that I can never find it as it falls to the bottom of all the other items. If you ever repackage, please make it the size of regular mascara tubes, etc. Otherwise, great product!
E**O
Best of the best
Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!
S**A
Il mio preferito
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
A**Y
Duradero
Cumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra). El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
M**L
Cómpralo
Me encanta! Las sombras duran todo el día.
L**Z
Siempre en mi neceser
Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.
Trustpilot
1 month ago
2 months ago