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🟣 Elevate your color game—shine bright, never brassy!
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is a 23 fl oz professional-grade hair care solution designed to hydrate and neutralize unwanted brassiness in blonde, bleached, silver, or highlighted hair. Powered by Hibiscus and purple dye, this vegan, sulfate- and paraben-free formula protects color-treated hair while delivering deep moisture and vibrant tone correction. Ideal for use 2-3 times weekly, it’s a trusted choice for maintaining salon-fresh, luminous hair with ethical, clean beauty standards.













| ASIN | B0BL86YV6X |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #939 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #23 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 29,144 Reviews |
| Global Trade Identification Number | 00071249645499 |
| Hair Type | Chemically Treated |
| Item Dimensions | 8.41 x 3.15 x 8.41 inches |
| Item Form | Liquid |
| Item Type Name | Hair Care |
| Item Weight | 1.4 pounds |
| Liquid Volume | 680 ml |
| Manufacturer | L'Oréal Paris |
| Manufacturer Part Number | 0071249645499 |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | 0071249645499 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Benefits | Hydrating,Moisturizing,Thickening,Volumizing |
| Scent | Violet & Thyme |
| Scent Name | Violet & Thyme |
| Suitable Hair Color | Silver |
| UPC | 071249645499 |
| Unit Count | 23 Fluid Ounces |
| Warranty Description | [Not Applicable] |
J**E
Helps get out brassy tones
My favorite purple shampoo. No sulfates! Good price
W**R
From gray to a silver fox
This brand works well with my gray hair and it makes it look so silvery.
J**.
Affordable purple shampoo
This purple shampoo is our go to for toning blonde hair when I color my kids hair. It is affordable and works as expected. This shampoo also helps keep your hair feeling soft and moisturized.
N**E
Perfect
This is a great purple shampoo. This is my second purchase I would definitely purchase again!
H**S
Out with the brass, in with the purple
TIP: Use it 2-3 times a week instead of your regular shampoo. Lather into wet hair, leave in for 2 minutes, then rinse. I have highlighted hair and we have hard water at home which is not a great combo. My hair was getting brassy and honestly looked worse after washing. Then we went to Fla for the winter and by the time I got home my hair was a complete disaster. My stylist recommended this and she was 100% right! I only use the shampoo and it’s made a real difference. Less brass, more shine, and my hair actually feels good. Sulfate free, vegan and smells good. No scalp irritation at all, keeps my hair feeling clean and my color looks so much better. The other reviews really do say it all.
C**Y
Strong "perfume like" scent
I'm sure this product works well. However, it does have a strong scent...comparative to a cheaper men's cologne. Everyone is different with scent tolerance...others might like the scent.
D**A
Excellent product
Excellent shampoo, I definitely recommend buying this shampoo helps keep the brassy color toned.
O**Z
Mantiene un gris brillante
Me encanta este shampoo, mantiene mis canas en un gris hermoso 💖
P**R
Good shampoo for grey hair.
I love this shampoo so much. It lattes good and my hair is so soft and manageable. I will certainly buy it again. Very good product for your money.
V**D
Its working
Amazing and it actually works from the first use.. made the highlights more ash.. its smell is so good
E**N
Great product
Great product as described, thank you
M**D
works
It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.
R**A
Excelente
Me encanta ! Es básico para mantener mis rubios y no irrita el cuero cabelludo.
Trustpilot
3 days ago
1 month ago