--- product_id: 500794463 title: "Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz" brand: "e.l.f." price: "13614CFA" currency: XOF in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.sn/products/500794463-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face store_origin: SN region: Senegal --- # 18+ hrs makeup hold 4% Niacinamide brightens Hydrating gel formula Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz **Brand:** e.l.f. **Price:** 13614CFA **Availability:** ✅ In Stock ## Summary > 💄 Stay flawless, stay fierce — your makeup’s new BFF! ## Quick Answers - **What is this?** Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz by e.l.f. - **How much does it cost?** 13614CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/500794463-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Multi-Use Magic:** Also doubles as an eyebrow gel for flawless, versatile application - • **All-Day Power Grip:** Locks makeup in place for 18+ hours, even in heat and humidity - • **Dewy, Clear Finish:** Gel-based primer goes on transparent with a radiant glow - • **Skin-Loving Niacinamide Boost:** 4% niacinamide smooths, evens tone & brightens dullness - • **Vegan & Cruelty-Free Confidence:** 100% vegan, Leaping Bunny certified, toxin-free formula ## Overview e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer designed to extend makeup wear for over 18 hours while brightening and smoothing skin with 4% niacinamide. Suitable for all skin tones and types, it delivers a clear, dewy finish and is 100% vegan, cruelty-free, and free from harmful toxins. ## Description What it is: A sticky gel-based face primer enriched with 4% niacinamide to help visibly even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help visibly even skin tone and brighten Gives skin a dewy, glowy finish Translucent-finish primer works on all skin tones 100% vegan and cruelty-free Key Ingredients: Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help visibly even skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a glowy finish. Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. Review: Another HOME RUN for E.L.F!!!! - This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am! Review: Amazing primer, love the glow! - I really love this primer! It gives my skin a beautiful glow and makes my makeup look smooth and flawless. It feels lightweight, not sticky, and helps my makeup last longer. Definitely a must-have in my routine. Highly recommend! ## Features - MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer infused with skin-loving niacinamide grips makeup while helping to visibly even skin tone. - SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear. - CREATES A GLOWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowy finish. - HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. - VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BQQS5GBQ | | Best Sellers Rank | #1,285 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Foundation Primers | | Brand | e.l.f. | | Brand Name | e.l.f. | | Container Type | Bottle | | Country as Labeled | United States | | Country/Region Of Origin | United States | | Coverage | Medium | | Customer Reviews | 4.6 out of 5 stars 14,127 Reviews | | Finish Types | Dewy | | Global Trade Identification Number | 00609332815179 | | Item Dimensions | 0.94 x 1.57 x 5.71 inches | | Item Form | Gel | | Item Volume | 24 Milliliters | | Item Weight | 41 Grams | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 81517 | | Material Features | hydrating | | Material Type Free | Cruelty-free | | Model Number | 81517 | | Number of Items | 1 | | Package Information | Bottle | | Package Type Name | Bottle | | Product Benefits | Even Toning, Smoothening | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty-free, Vegan | | UPC | 609332815179 | ## Product Details - **Brand:** e.l.f. - **Item Form:** Gel - **Package Information:** Bottle - **Product Benefits:** Brightening, Even Toning, Smoothening - **Skin Type:** All ## Images ![Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can you use this before a powder foundation or would it be to sticky for a powder?** A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone. **Q: Can this help the appearance of pores???** A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens! **Q: How would I know which one to buy?** A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion. **Q: Is this product Noncomedogenic?** A: We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Another HOME RUN for E.L.F!!!! *by P***E on August 26, 2025* This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 seconds I brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am! ### ⭐⭐⭐⭐⭐ Amazing primer, love the glow! *by L***O on May 22, 2026* I really love this primer! It gives my skin a beautiful glow and makes my makeup look smooth and flawless. It feels lightweight, not sticky, and helps my makeup last longer. Definitely a must-have in my routine. Highly recommend! ### ⭐⭐⭐⭐⭐ Very good but.... *by D***M on April 24, 2026* This is very good primer but I will say it is thick and goes on tacky you need to let it dry and then it is still on the tacky side but having said that when you use a powdered makeup base it smooths out the make up really nicely and lasts all day. ## Frequently Bought Together - e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/500794463-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face](https://www.desertcart.sn/products/500794463-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-06-04*