---
product_id: 49691076
title: "Branding In Five and a Half Steps Hardcover – Illustrated, 29 Sept. 2016"
brand: "michael johnson"
price: "60457CFA"
currency: XOF
in_stock: true
reviews_count: 8
url: https://www.desertcart.sn/products/49691076-branding-in-five-and-a-half-steps-hardcover-illustrated-29
store_origin: SN
region: Senegal
---

# Branding In Five and a Half Steps Hardcover – Illustrated, 29 Sept. 2016

**Brand:** michael johnson
**Price:** 60457CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Branding In Five and a Half Steps Hardcover – Illustrated, 29 Sept. 2016 by michael johnson
- **How much does it cost?** 60457CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/49691076-branding-in-five-and-a-half-steps-hardcover-illustrated-29)

## Best For

- michael johnson enthusiasts

## Why This Product

- Trusted michael johnson brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Branding In Five and a Half Steps Hardcover – Illustrated, 29 Sept. 2016 - Image 1](https://m.media-amazon.com/images/I/51NNvrXqmEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The best book on the whole branding process there is.
*by A***R on 19 October 2016*

There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side.It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations.In short - this book is a future classic. Add it to your brand bookshelf asap.

### ⭐⭐⭐⭐⭐ One of the best books of branding I luckily have found in my way
*by D***D on 23 January 2021*

It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must!

### ⭐⭐⭐⭐⭐ Brandwagonesque
*by P***D on 18 January 2019*

Is that a value or a behaviour? Branding demystified for newbies and essential further reading for those with skin in the game. Perfect for a fledgling business getting on the brand wagon or for an established business in preparation for a rebrand. Don't be put off by the 310pp tome; it's an easy read with plenty of examples and, as you'd expect from Michael Johnson, an engaging layout.

## Frequently Bought Together

- Branding: In Five and a Half Steps
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Building a StoryBrand: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-02-07*