---
product_id: 494325495
title: "The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz)"
brand: "the london grooming company"
price: "24359CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "The London Grooming Company"
url: https://www.desertcart.sn/products/494325495-the-london-grooming-company-mens-hair-paste-flexible-all-day
store_origin: SN
region: Senegal
---

# Natural, cruelty-free formula Flexible all-day hold TSA-friendly travel size The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz)

**Brand:** the london grooming company
**Price:** 24359CFA
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with effortless, natural hold—because your look deserves the best.

## Quick Answers

- **What is this?** The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) by the london grooming company
- **How much does it cost?** 24359CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/494325495-the-london-grooming-company-mens-hair-paste-flexible-all-day)

## Best For

- the london grooming company enthusiasts

## Why This Product

- Trusted the london grooming company brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Subtle Luxe Scent:** Infused with castor oil and oud wood for a refined, masculine aroma that sets you apart.
- • **Travel-Ready Essential:** Compact 50ml size fits perfectly in your gym bag or carry-on—style on the go, no compromises.
- • **Versatile Styling Power:** Perfect for all hair types and lengths, offering a natural finish without the stiffness of gel.
- • **Pure & Clean Ingredients:** Alcohol-free, paraben-free, and cruelty-free for a scalp-friendly grooming ritual.
- • **Effortless All-Day Control:** Stay sharp from morning meetings to after-hours with a flexible hold that moves with you.

## Overview

The London Grooming Company Men's Hair Paste delivers a flexible all-day hold with a natural finish, crafted from high-quality, cruelty-free ingredients like lanolin cera, castor oil, and oud wood. This 50ml TSA-friendly paste is perfect for short to medium hair, offering easy washout and scalp protection without alcohol or parabens.

## Description

The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) : desertcart.co.uk: Beauty

Review: Ideal - I wanted something that held my hair in place, but didn't irritate my scalp like most other hair products do. This is ideal and works really well.
Review: Excellent for shaping the hair - First thing first - everything is good about this product. The paste is coming in a small container, metallic made, easy to open. The paste is not very hard, quite comfortable to dip two fingers and take some. It's easy to apply on the hair, I'm doing it after I've dried my hair with the towel alone. In that case, some small parts of water are still in the hair and because of that water, is much easier to spread it on the hair. Good hold, tried on short and medium length hair, both very well worked. Recommended. No scent or anything like that. No dandruff after it.

## Features

- Salon Quality: Lanolin Cera is used to increase the hold of the product, protect the scalp, and prevent visible dandruff
- Texturizing: As an alternative to a pomade or clay, paste offers a flexible all-day hold and natural finish; It's a perfect TSA-friendly travel product or gym bag essential to keep your hairstyle secure during busy days.
- Natural: Our men's hair paste is cruelty-free, alcohol-free, paraben-free and made with minimal, high-quality ingredients including castor oil and oud wood for added moisture and a pleasant smell.
- How to Use: Using a pea size amount, rub into palms and fingers to gently warm the product, before distributing evenly through the hair and creating desired style
- Versatile: Suitable for all hair types of short to medium length, this luxurious alternative to hair gel has a water-soluble formula that makes it easy to wash out after use.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BN715G3L |
| Benefits | Flexible hold, natural finish, scalp protection |
| Best Sellers Rank | 10,594 in Beauty ( See Top 100 in Beauty ) 3 in Hair Styling Putties |
| Brand Name | The London Grooming Company |
| Customer Reviews | 4.0 out of 5 stars 46 Reviews |
| Hair Type | All |
| Hair type | All |
| Item Form | Wax |
| Item Volume | 50 Millilitres |
| Item form | Wax |
| Liquid Volume | 50 Millilitres |
| Liquid volume | 50 Millilitres |
| Manufacturer | The London Grooming Company |
| Material Type Free | Alcohol Free, Paraben Free, Sulphate Free |
| Number of Items | 1 |
| Product benefits | Flexible hold, natural finish, scalp protection |
| Scent | Oud Wood |
| Scent Name | Oud Wood |
| Unit Count | 50.0 gram |

## Product Details

- **Brand:** The London Grooming Company
- **Hair type:** All
- **Item form:** Wax
- **Item volume:** 50 Millilitres
- **Liquid volume:** 50 Millilitres
- **Material Type Free:** Alcohol Free, Paraben Free, Sulphate Free
- **Number of items:** 1
- **Product benefits:** Flexible hold, natural finish, scalp protection
- **Scent:** Oud Wood
- **Unit count:** 50.0 gram

## Images

![The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) - Image 1](https://m.media-amazon.com/images/I/61YBwfhFB8L.jpg)
![The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) - Image 2](https://m.media-amazon.com/images/I/71FefdAOxhL.jpg)
![The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) - Image 3](https://m.media-amazon.com/images/I/71kHC0MM-dL.jpg)
![The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) - Image 4](https://m.media-amazon.com/images/I/71NhjXwyOTL.jpg)
![The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz) - Image 5](https://m.media-amazon.com/images/I/81ezEJC2vpL.jpg)

## Available Options

This product comes in different **Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Ideal
*by A***R on 4 December 2024*

I wanted something that held my hair in place, but didn't irritate my scalp like most other hair products do. This is ideal and works really well.

### ⭐⭐⭐⭐⭐ Excellent for shaping the hair
*by D***I on 10 December 2022*

First thing first - everything is good about this product. The paste is coming in a small container, metallic made, easy to open. The paste is not very hard, quite comfortable to dip two fingers and take some. It's easy to apply on the hair, I'm doing it after I've dried my hair with the towel alone. In that case, some small parts of water are still in the hair and because of that water, is much easier to spread it on the hair. Good hold, tried on short and medium length hair, both very well worked. Recommended. No scent or anything like that. No dandruff after it.

### ⭐⭐⭐⭐⭐ Great for longer hair
*by S***E on 7 January 2023*

My partner is growing his hair on the top and has our grown hairspray or products that fix the hair too much in one place. This product allows some natural movement in the hair without letting it loose. The finish is a bit more natural and not as heavy as you’d think. The product has a strong masculine scent which should please the wearer.

## Frequently Bought Together

- The London Grooming Company Men's Hair Paste | Flexible All-Day Hold | Natural Finish, 50ml (1.7 Fl Oz)
- The London Grooming Company Sea Salt Spray For Hair Men | Firm All-Day Hold & Easy To Wash Out | Seasalt Spray Hair Men | Sea Salt Hair Spray for Men | Sea Salt Spray Men | 60ml (2.0 Fl Oz)
- The London Grooming Company Hair Powder for Men | Volumising Matte Texture Powder | Medium All-Day Hold | Hair Dust Styling | 20g (0.7 Oz)

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**Shop now:** [https://www.desertcart.sn/products/494325495-the-london-grooming-company-mens-hair-paste-flexible-all-day](https://www.desertcart.sn/products/494325495-the-london-grooming-company-mens-hair-paste-flexible-all-day)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-10-27*