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🐾 Snuggle smarter, settle faster — the puppy comfort revolution!
The Snuggle Puppy Heartbeat Dog Toy is a scientifically designed plush comfort aid featuring a Real-Feel heartbeat and disposable heat pack to replicate littermate warmth. Ideal for puppies adjusting to new homes, crate training, or managing separation anxiety, it offers up to 7 hours of soothing rhythmic comfort per battery cycle. Its realistic brown and white design and washable exterior make it a practical, calming companion for all breeds.











| ASIN | B000NVDDXM |
| Age Range Description | Puppy |
| Best Sellers Rank | 809 in Pet Supplies ( See Top 100 in Pet Supplies ) 7 in Plush Toys for Dogs |
| Brand | Snuggle Puppie |
| Brand Name | Snuggle Puppie |
| Breed Recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. |
| Breed recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. Breed recommendation All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. See more |
| Cartoon character | Puppy |
| Colour | Brown and White |
| Country Of Origin | China |
| Customer Reviews | 4.3 out of 5 stars 63,262 Reviews |
| Dog Breed Size | All |
| Flavour | Flavorless |
| Global Trade Identification Number | 00656402701047 |
| Included Components | Anxiety Guaranteed Solution - Snuggle Puppy - Brown & White |
| Indoor Outdoor Usage | Indoor |
| Item Dimensions L x W x H | 30.5L x 15.2W x 7.6H centimetres |
| Item Shape | Round |
| Item Type Name | Anxiety Behavioral Aid |
| Item Weight | 454 g |
| Manufacturer | Snuggle Pet Products |
| Manufacturer Part Number | SP104 |
| Material Type | Polyester |
| Model Name | Snuggle Puppy |
| Model Number | SP104 |
| Pattern | Solid |
| Pet Toy Type | Plush |
| Pet Type | Dog |
| Pet toy type | Plush |
| Product Style | Plush |
| Product Warranty | 2 |
| Recommended Uses For Product | Anxiety Relief |
| Recommended uses for product | Anxiety Relief |
| Scent Name | Unscented |
| Size | Medium |
| Special Features | Stuffed |
| Subject Character | Puppy |
| Target Species | Dog |
| Theme | Animals |
| UPC | 656402701047 |
| Unit Count | 1 unità |
| Water Resistance Level | Water Resistant |
D**S
Excellent Dog Toy
After reading the reviews on this product we purchased this inadvance of collecting our new puppy. We have used this as a bedtime comforter for our puppy and he loves it. We used from the first night we collected him at 8 weeks old. He snuggles into the puppy with the heartbeat on and sleeps for about 6 - 7 hours with no crying or whimpering. One of the best pet toys we have purchased. The heartbeat is switched on and runs for approx 7 hours and we have used it for 4 nights at the moment and the batteries have not needed to be replaced as yet. We keep the snuggle puppy just for bed time to get our dog in to a routine and once he doesnt need it he can then have during the day. Highly recommend.
T**G
Cute but eats batteries
Really cute toy for new cockapoo puppy. Think it has helped with settling in at bedtime. The heartbeat is relaxing for new dog parents too! As other people have reviewed it does go through batteries very quickly 3x 8hrs and needed to be replaced. The heart beat was still working but very faint. Expensive for what it is.
S**Y
The heart buzzes but solvable
So it came and pup seemed to like it.. Until I put the heart in. The heart emits an audible Buzz noise which freaked her out so she wouldn't go near it. Anyway I wrapped the heart in a sock to muffle the noise and stuffed it back in. Shall see over next few days if it works as for the price if it continues to freak her out (cos mom may have had a heartbeat but she didn't Buzz) then it's being returned. I bought this one because no other was motion activated that I could find
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
M**P
Not worth the money, broke after 3 months
My puppy loved his snuggle puppy, but after 3 months of overnight use the heartbeat mechanism stopped working despite battery changes. When I looked inside the little hammer moving part that simulates the heartbeat was moving for 2 beats then stopping. I bought what i thought was the best quality product on the market, but it's not value for money when you only get 3 months use before it breaks!
R**R
Life saver!
This was a life saver! My puppy wouldn’t sleep through the night and would often cry even with me in the room. After we bought this he slept right through. No more sleepless nights for me and him. He’s now 5 months old and still snuggles up to it every night. He seems to find it really comforting. Worth its weight in gold.
S**M
Heartbeat puppy toy
Quite expensive for what it is but seems to help my 12 week puppy settle in her crate when I have to leave for a short period helps with the anxiety.
A**R
Faulty and traumatising for a puppy!
Thought these were designed to calm puppies not traumatise them?! The heartbeat can now only be likened to an extremely powerful toy you would find in Mum and Dad's bed - not the pups! Just watch the video!
M**O
Magnífico
Magnífico muñeco. No me lo creía hasta que lo ví. Mi perro está loco con él. Es el único muñeco que no ha roto.
L**G
Great for settling in pups
My puppy loves this - 5 nights in and he's settling in well and hasn't been crying at night.
T**R
Sehr gut
Sehr robust! Und unser Hund liebt es! Schläft jede nacht damit ein und am wichtigsten er schläft auch durch! Sehr gut!
A**A
“What’s that noise” lol
Cute toy and is still in one piece after lots of puppy teeth nibbles. My puppy thought nothing of the heart only looked at me “what’s that noise curious eyes” and carried on nibbling! It’s quite expensive though, I’ve seen much cheaper ones!
M**G
Everybody is happy
Before adopting my 12 week old puppy, I saw the reviews on this product. I wanted to give it a try since this will be the first time she’s away from her siblings. She’s been separated from her mama for a couple weeks before adopting her due to health issues with the mama. We started crate training from day, one, and the first night I put her in the crate with her stuffed animal puppy. She cried for about a half hour, and went to sleep for the rest of the night. A week has passed since, and she is doing great with the crate. Last time I had a puppy, 15 years ago, it took him about a week before he calmed down in the crate. I set this in the advanced setting so as soon as it is touched, the heartbeat will start. So far so good, the stuffed animal is very durable, and she sleeps right with it. Definitely worth the money I spent on it.
Trustpilot
1 month ago
2 months ago