Fudge Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g

Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection

Smells amazing just like cherry Bakewell! Looks great and holds all day.

Good hold with no greasy look

As expected, cheaper than high street.

I've been using Fudge Urban Matte Wax for a few weeks now, and I’m really impressed with the results. It gives my hair great texture and hold without the greasy, shiny look that some styling products leave behind. What I Love: ✅ Matte Finish – The matte finish is exactly what I wanted. It leaves my hair looking natural and styled without any unwanted shine. ✅ Strong Hold – It provides a strong, flexible hold that lasts throughout the day. My hair stays in place, but it still feels moveable and doesn’t stiffen up. ✅ Easy to Use – The wax is smooth and easy to apply, and a little goes a long way. I only need a small amount to style my hair. ✅ Great Texture – It adds just the right amount of texture to my hair, giving it a fuller, more voluminous look. ✅ No Residue – It doesn’t leave any residue or flakiness, which I’ve experienced with other matte products in the past. A Small Note: 🔹 If you have very thick hair, you might need a bit more product to achieve the desired hold. Final Thoughts: Fudge Urban Matte Wax is a top-tier styling product for anyone looking for a natural matte finish with strong hold. It’s easy to apply, long-lasting, and perfect for creating textured, voluminous styles. Highly recommend for anyone who wants a flexible, natural-looking style!

Perfect natural look (don't use too much!), I use a tiny bit to shape my beard too, works much better than the oils or butters that leave you looking like a shiny Pokémon card.

My go to hair product, excellent hold. Not great when my hair getting a bit longer and ready for a cut as it's better when my hair is short. Seems to do out in the tin a bit but can't find anything that holds as good.

Does the job but makes your hair white-ish

Thos stuff actually holds... of you're trying to spike your hair and straighten it in the process of its curly... Take the plastic off and leave open a day or two, to evaporate out some moisture... Then just pull it up through hair to instantly spike, no hair dryer nonsense... use almost the same way as a damp soap bar ... And unlike soap its resistant to the rain!!! The spikes stay up until washed out with hot water and shampoo... locks any semi-permanent dye in too... win win... N. KAOS... PUNK AS F##@ SINCE 1986

The only gel my husband uses, he loves it . It has a great value for money and keeps his hair in shape for the entire day. It’s the only brand he likes. It doesn’t leave his hair greasy and it’s very effective without giving a dramatic effect .

Non il miglior prodotto fudge ma comunque buono

Level 8 hold. Lasts all day. Easy to style with medium length hair. It actually holds compared to other popular waxes. Natural matte finish. Great buy!

Die Masse riecht gut und scheint anfangs sehr formbar, doch sobald die Folie entfernt ist, trocknet das Wachs in der Box schnell aus und wir unbrauchbar. Nach wenigen Tagen ist es dermaßen hart, dass man es auch fast nicht mehr von den Fingern abwaschen geschweigedenn in die Haare einarbeiten kann. Leider ein Reinfall der ansonsten so guten Fudge Serie!