Plum Semi-Permanent Hair Colour - 88ml Tub

I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.

I dye my hair about every 3 weeks and I've had my hair every colour of the rainbow and I've used multiple hair dye brands (manic panic, schwarzkopf, crazy colour) but I think la riche Directions is probably my favourite. The colours are always really vibrant and true to the shade shown and also its super easy to mix them to create custom colours which I absolutely love doing and also diluting them with white conditioner helps achieve really nice, softer, more pastel colours (The photo is of la riche directions in cerise and violet that i diluted with conditioner on bleached hair) My hair always feels amazing after I've put this in and it smells good too. It tends to last about a week before it begins to fade but it fades fairly slowly for me so lasts about 4-5 weeks before the majority of the colour is gone but its also not super stubborn so if you need to get it out faster then its not a nightmare like manic panic had been for me in the past. I've used it on my natural colour hair (light brown) and bleached hair and the colours are just as nice on unbleached hair but obviously darker and not quite as vibrant. I would definitely recommend

Oh my word! This has to be the strongest colour in the world,and I am no stranger to the Directions colours.I was aiming for a hint of pink in my hair which is fighting a battle with the bleach.I was trying to be kind and only used 30% vol developer,but it backfired and I got the dreaded yellow roots on much lighter mid to end section,and was bored of playing russian roulette with purple this that and the other to try and even things out,so I went and tinted the rest darker to match and thought,I know,a bit of pink will make a change..... So this dark tulip arrived and I was in love.A proper pink,not a bit of orange in sight (Its a thing I have,blame my brother,I hate orange red) I always mix Directions with a bit (OKI a lot) of conditioner at first,just to get a feel for the colour,this possibly saved my life (Joke...maybe) In a wild reckless moment I dollopped conditioner on my hand,dipped my ring finger almost to the end of the nail (See,daring stuff) and introduced deep tulip to some deep creamy mounds of conditioner.Then everything went very quiet. As my finger escaped there was a deep trail of proper pink.Proper STRONG pink.I rubbed my hands together and OH MY ......(use your imagination,and yes it rhymes with look) my hands turned deep pink.Deep,deep pink. Well I had to did'nt I? I could not waste this amazingly pink goo.I slapped both hands on my head and the pink kind of ran through my fingers,all the way to the ends of my hair.I was not wearing gloves and thats when I saw my hands and panicked,they too where the deepest pink....so what the heck was on my near white recently bleached hair??You have never seen me get the shower blasting so fast before. So now,about a week later,the palms of my hands had an entertaing day or so,but nothing big,my hair on the other hand..WOW.

Okay, so I received the pot and opened up to a stunning rich plum purple colour. It looks dark but don`t let that put you off. I first prepped my hair by using the Direction pre-wash shampoo, highly recommended and towel dried my hair. I then popped on some rubber gloves, very important, and started applying. I have very fine, mid shoulder hair and used around half the pot, popped the lid on and saved for another time. My hair is currently a washed out red colour, I never bleach my hair as it`s in pretty poor condition due to having Chemotherapy last year and losing a little bit of my hair. I left the colour on for about 20 minutes, it states around 15 minutes but I left a little longer. One tip ...... make sure you have some Vaseline to use on your skin as this stains a little. Another tip ...... make sure you have loads of bleach to clean the shower/bath/your hands! I wash off the colour and it leaves a beautiful plum colour, shiny and manageable, I use a little bit of conditioner in the end and comb through before rinsing. The colour stains A LOT!! Make sure you have some bleach to clean the shower and bath. I had to use a little bleach in my hands to wash off the colour as my hands at stained purple a little. I don`t recommend you take a normal shower and wash this off as this will stain your body!! Also avoid the rain or getting your hair wet (swimming etc.) for a couple of days later as this runs and stains your head. The colour lasts me around 14 days, that`s with washing everyday but will differ from person to person. It changes colour every time I wash it and I get complimented everyday on my hair colour. I would give this 5 stars but the stress of bleaching everything including myself afterwards knocks a star off.

I bought and hoped the best. Already on the label says don't use if u your hair not chemical blonde. I have medium brown hair but i tried, MAYBE... It did not work at all. I wont use hydrogen on my hair to able to use this hair coloring, neither color my hair to blonde, so it was a waste of money for me :( Update: my bf said it would be nice if i try to blonde my hair and give a shoot because it'd be awesome hair color. So, i bought blonde hair dye and did it. I DO NOT recomennd this product at all!! My hair is blonde now. I dont know how others got so nice color. My hair should be liliac and not blonde! I got some color, but not as nice as others which is dissapointing.

This is a beautiful colour and was a good price. The application is fairly easy and it doesn’t smell bad which is a bonus. I found when rinsing it was easy. The colour looked good initially, but faded after a couple of washes so it would be good as a temporary but wouldn’t use for a more permanent result.

Great product fast delivery

I love directions hair colour, and I have been using it for over 20 years. All directions colours can be mixed with other directions colours to make your own ideal shade. I currently have plum and dark tulip mixed together at the back of my head, and deep purple at the front. They complement each other so well! The colours last well on my non bleached hair (naturally mid blonde). I wash with cool water to help my colour stay longer. Hot water and strong shampoo like anti dandruff types help remove colour. It is really easy to use! You just wash your hair with a strong cleansing shampoo, and for best results I find drying my hair first helps it last longer on me. I then use a small tint brush and put it on my hair where I want it. I wrap my hair with a plastic bag and then forget about it for a couple of hours. Watch TV, do dishes, read a book... then I rinse it off with cool water until the water runs clear. I make sure to pay attention to rub my roots while rinsing. No shampoo is required at that point, and itbis really conditioning and my hair always feels in great condition after using it! Love this dye, and their commitment to using vegan ingredients (I have allergies) and not testing on animals.

色がキレイだし色落ちが少ない

Love this product

I use this to cover the white-ish hair that has sporadically appeared all over my head. It is a lovely pink....with slight strawberry undertones. Don't mix this with too much conditioner as the color is already light. Sticks to bleached parts better than just plain old white hair. White and grey don't work for me so I generally put it on my long hair at the front and roots every week and every other week I will do my whole head. I usually buy 3-4 at a time. Lasts about 3 months. Wear gloves. Seriously. You will get a light pink glow to your hair. It is not 'in your face.' Lovely.

Me sorprendió el bote tan pequeño, pero la textura es muy suave y se extiende genial. Coloreó bastante bien e intenso. Con el paso de los días se ha ido volviendo más pastel, pero sigue quedando muy bien. Volveré a comprar la misma marca en otros tonos

I feel like a flamingo <3