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💄 Shine bright, feel light—gloss that loves your lips back!
Tower 28 ShineOn Milky Lip Jelly is a non-sticky, hydrating vegan lip gloss enriched with a unique blend of five plant-based oils. Offering 12 translucent shades from milky nudes to juicy tints, it delivers lasting moisture and shine while being safe for sensitive skin. Clean, cruelty-free, and designed for everyday wear, it’s the perfect fusion of gloss and balm for a modern, conscious beauty routine.





| ASIN | B0BBH93R65 |
| ASIN | B0BBH93R65 |
| Age Range Description | Adult |
| Best Sellers Rank | #64,445 in Beauty ( See Top 100 in Beauty ) #352 in Lip Gloss |
| Brand Name | Tower 28 |
| Color | Milky Mauve, Red |
| Container Type | Tube |
| Coverage | Sheer |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,069) |
| Customer reviews | 4.6 4.6 out of 5 stars (1,069) |
| Date First Available | 22 October 2022 |
| Finish Types | High-Glossy |
| Is Discontinued By Manufacturer | No |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 19 x 19 x 99 millimeters |
| Item Form | Liquid |
| Item Weight | 0.07 Pounds |
| Item model number | 2593812 |
| Lip Color Intensity | Sheer |
| Lip Color Shade Depth | Light |
| Lip Color Type | Lip Gloss |
| Lip Color Undertone | Cool |
| Manufacturer | Tower 28 |
| Manufacturer | Tower 28 |
| Manufacturer Part Number | T012-07-0000 |
| Material Type Free | Vegan, Cruelty Free, Nut Free |
| Model Number | 2593812 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Hydrating, Moisturizing, Soothing, Plumping, Non-sticky, High-shine |
| Product Dimensions | 1.91 x 1.91 x 9.91 cm; 31.75 g |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Apricot, Raspberry Seed Oil |
| Specialty | Cruelty Free |
| Target Audience | Unisex-Adults |
| UPC | 850039518003 |
| Unit Count | 1.0 Count |
M**H
Awesome
My favorite, vegan and safe. Ordered and i am reordering
L**R
Obsessed!
Such a nice change to gloss or lipstick, non sticky and gorgeous color, just ordered XOXO - great new addition to my make up bag.
N**A
Expired item
I received an expired one, the shade is beautiful (cashew), looked lighter than in the pictures. But it’s definitely expired, it smells off, like some old crayons or oil that gone bad, and it gives an unpleasant feeling on my lips. Clean beauty gets expired quickly and unlike Korean brands, here the expiration date is not indicated.
R**Z
Received an item that had already been used.
I received a used item.
م**ي
ملمع شفايف
حلو
G**L
Beautiful lip gloss!
This is the absolute most amazing lip gloss I’ve ever used. Smells lovely and lips don’t stick together when you talk. The color is beautiful!! I’m buying more shades! Lasts long even after eating. Doesnt smudge
K**8
It's such a pretty neutral pink and I love the glossy effect
I was influenced to buy this after receiving a sample with a makeup order. It's such a pretty neutral pink and I love the glossy effect.
A**N
Lip Oil Fiend
If you’re here, you’re lucky because I am a lip gloss fanatic and I have tried so many oils to help you decipher some of the best formulas. Of the affordable lip oils, these are my favorites to use (from least to most): Nyx Fat Lip Oil (polar peppermint): Not terribly sticky, but I don’t love to reapply this one for some reason. The formula just isn’t my favorite. It offers a tingly sensation on the lips, but doesn’t give me that minty fresh feeling when I inhale like I’ve experienced with other peppermint lip balms — the mint just kind of “sits” there and tingles on the lips if that makes sense.. I guess it’s better than the C.O. Bungalow peppermint gloss because it doesn’t leave this white residue the way that that one does when reapplying. But I don’t notice any plumping and I don’t love the sheer blue pigment, so it’s on the bottom of my faves. I’d still be curious to try out their clear one. Nyx Butter Gloss (clear): The first near “lip oil” I tried because I hated the tackiness of traditional lip glosses. I don’t have many quarrels with this other than I’ve now tried smoother, non-tacky oils which I prefer because they are more slippery and hardly sticky. This formula gets grainy depending on the weather. It contains a lot of product for the price point, which is wonderful if you’re looking for an honest and affordable gloss. Gingersnap is for the baddies Tower 28 Lip jelly (sesame): This is about tied with the Nyx butter gloss for me in terms of performance. Sesame is a gorgeous everyday color and non-sticky gloss which I’m able to reapply without any white buildup on the lips. Personally, I don’t love the scent — smells like old coconut? Maybe my batch wasn’t fresh. It isn’t an overpowering smell and I can’t taste anything so it doesn’t bother me. I would say it’s mostly on par with the butter gloss texture, but maybe ever so slightly less sticky on the lips which I prefer. Con is it’s on the pricier side. Don’t be fooled by the packaging — you actually get more product in the Nyx butter gloss for way less money. Milani Lip Oil (passion fruit coconut): This lip oil is highly recommended. I like it! Again, don’t love the scent it’s like it wanted to be a pineapple coconut but it just missed the mark for me. I tried the most clear color, but I think I will be trying Coco Cacao as I read it is only a faint brown color that fades over time. It is also moisturizing on the lips and a good price point. Smackers Fruit Glaze Lip Oil (banana): I know this was probably made for children, but can we talk about this ? It is COMPLETELY non-sticky. Oh, I love the formula so much. The scent and taste ? Exact replica of a banana laffy taffy. I mean I’m obsessed! This is my go to for an every day shine. Con? Zero lasting power. Maybe 30-40 mins. However, it’s super cheap and has lasted me 3 months with regular use (+ reapplying through the day). I also wish the packaging were a bit slimmer. If you’re looking for a nighttime lip oil to swipe on before bed without sacrificing one of your fancy oils, I’d say this one’s great! Homebody Liquid Love Lip Oil (by Kali Uchis): My “higher end” lip oil. I LOVE it. The scent is of a sweet rose: divine like Kali. It’s moisturizing, lasts longer than my beloved children’s lip smacker oil. This one’s my go to clear gloss when going out with my boyfriend. I use this in situations where I need something to perform reliably through eat and drink, no residue / white buildup from reapplication, and I can kiss my boyfriend without it getting in the way. It’s pricy, but this is the one for me so far 💋
A**Z
Si quieres un gloss que se vea muy natural, este es!!
Este lip gloss es lo mejor que me ha pasado en la vida. No te deja sensación grasosa, el color es super lindo, parece literalmente que es tu mismo labio pero bien hidratado. No dura tanto pero aun así vale la pena, tiene un brillo muy natural
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