Serenity Kids A2 Toddler Formula, Grass Fed Whole Milk Powder, 21 oz

Alright. We stayed away from whole milk formulas because the first one we gave our baby was horrible. I won't mention the brand, but it's a really good organic one that checks all the boxes in terms of healthy and safe. However, as a newborn that formula was just too strong for my baby to handle. Her poop became green and she broke out in bumps all over her body, not to mention the spit ups and fussiness. Anyways, that was it. I switched over to a hypoallergenic formula and our baby got much much better. Fast forward today 4 months later and I learned about Serenity and how it uses A2 dairy. All other formulas pretty much uses A1. I thought that was interesting so I decided to try Serenity, especially since it's ingredients are really good plus I watched lots of interviews with the founders, and their story is so epic. They really care about the ingredients and kids. Also no harmful seed oils. Also don't have to worry about high levels of heavy metals like other formulas. I decided to give serenity a try, even though I was still highly skeptical and wondering if I made the right choice. After all, we were traumatized by "whole milk" formulas. Serenity is a whole milk formula but with A2 not A1. Anyways the formula came, and like everyone else said it smelled fishy as heck. I mean wow. It smells fishy and nasty. However, we know it's good. Our high quality hypoallergenic European formula also smelled fishy. But again we wanted to change the formula because the european ones still use synthetic folic acid and seed oils. Long story short, we had to wean our baby onto the new formula. She was fussy at first a little bit. We started with 20% serenity and 80% breastmilk for a few days. Then 30% formula and 70% breastmilk for the 3rd day. And now we are doing about 40-50% serenity. Each day, our baby is getting better and just today she drank a bottle of 100% serenity with no problem. The smell did not deter our baby. And the fishy smell isn't because it's gone bad fyi... the fishy smell is good. It means it has good omega's in them. Anywho, Serenity is not causing any issues like the other whole milk formula did, so A2 definitely does make a difference, at least for our baby. She's sleeping peacefully as I write this review. So it's definitely worth checking out! I will be purchasing their foods too when our baby is old enough. Great company.

Before this one, my baby was drinking HiPP formula from the German line, but when it was time to move into the toddler stage, it became very hard to find an option I truly felt good about. I started researching early because I wanted the best alternative possible, and honestly, this was the best one I found. Serenity Kids has worked wonderfully for us. I really like the brand’s overall approach and the formula itself: an A2 whole milk toddler formula with ingredients that gave me much more confidence than most of the other options I came across during my search. I also think the nutritional profile is very well suited for this stage. Most importantly, my toddler genuinely loves it. At one point, because of the stock issues, we tried transitioning him to A2 cow’s milk, thinking he would obviously prefer it, and we were honestly shocked when he rejected it. He clearly really likes this one. If I had to mention one downside, it would only be availability. Even with a subscription, it often goes out of stock, disappears from Amazon, or is hard to find in stores too, which can be stressful when it is a product that truly works for your child. Even so, for me, it is still worth it.

I wanted SO SO SO badly for my 1 year old to love this product! The ingredients are unlike any other and exactly what we wanted without all of the things we didn’t want! He would NOT drink it. I don’t think it smells bad at all! We take a lot of vitamins and supplements so I really didn’t think it would be an issue for us but he spit it out multiple times. We tried it alone, mixed with breastmilk, in a bottle, in a cup, hot, cold, and all were a firm NOPE! He just did not like the flavor at all! So weird because he eats everything from seafood, sardines, veggies, raw butter and cheeses, etc! I’m very sad about this rejection! Highly recommend at least trying this formula but be cautious that some just don’t like the taste…. :(

I do not understand the fishy taste or smell others have mentioned. None of the cans I’ve received in the last 12 months have smelled fishy or had a fishy taste (based on my son’s breath and the handful of times I tried it myself because he said his bottle/cup was stuck when it wasn’t lol). If anything, I think it does taste a little sweet (like breastmilk) compared to regular/whole milk. He has no issues taking this formula from day 1 with cold or room temp water - when we were combo feeding (sadly, I was a low supplier) or when we started solids. Our 5lb preemie is right on track developmentally and still drinks 4-16oz/day now at 20 months. I think of it like a nutritional drink supplement at this point since he’s usually a great eater and water drinker, but occasionally just wants to eat peas all day (or whatever other food he’s obsessed with in the moment). I did run into supply/backorder issues when I first started purchasing (summer/fall 2024) but no issues like that this year (2025). We’re expecting another next year and I plan to continue using even if I’m able to increase/maintain my supply this time around. It’s expensive, but others created so much more gastrointestinal upset. We just adjust our budget as much as possible to get what we need.

These ingredients are so much better than the popular formulas out there! My newborn son is getting this only occasionally since I have to pump. I read that this is FDA verified for Infants, but they are working on the paperwork so it currently can only be sold as toddler formula but it’s the same ingredients. Lots of other reviews say it smells fishy, but it’s really not bad at all. My son drinks it just fine. It smells no worse than the popular formulas.

Absolutely smells and tastes a little fishy. But my baby loves it. And if the ingredients are as top quality as they claim, I will continue to buy.

I waited to write this honest review until I finished my first 6-pack, and I am SO disheartened by the amount of bad reviews for this product!!! I used Similac for my first daughter who is now 4 years old and thriving - but that's because I've also given her Cod Liver Oil, Zinc/Copper Liquid & other vitamins since she was 6 months old. I knew the seed oils (soy & canola especially) were not optimal for her nutrition, but I could only afford Similac. Did Similac do the job? Yes. Is my 4 year old ok? Yes. But here's the main difference between her and newborn born in February! I will say that for my baby, the 6-pack lasts about 6-8 weeks. I'm blessed to be able to afford a CLEAN formula like this! She is only 1 month and in 3 month clothing, her poop is mustard yellow (as if she were breastfed, but she's not!), and my first child grew VERY slowly. She was in clothing sizes month by month. My 2nd child, purely drinking this formula, is fitting 2-3 months ahead and the pediatrician is ASTOUNDED by her development. I am not surprised, this product is clean, and the reason it smells like fish is because they have high quality ingredients. My 4 year old daughter has Cod Liver Oil (NutraPro) every morning, and it smells like this! So I know my baby is getting the best of the best. I think some parents just have a lack of understanding about nutrition and can't appreciate this for what it is. But I wanted to write this review to say THANK YOU FOR YOUR PRODUCT! From a momma who invests in her child's health/future, this is everything to me. God bless you! Also - I know this says 12+ months, but I've been using it with my newborn since Day 5, she's 5 weeks tomorrow and is thriving!

One of the only clean formulas I could find with methylated b vitamins. Seems they stopped selling it