Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

Love this colour, but it doesn't last too long, so have to top it up with the punk purple to maintain it before doing it again as roots show through too much. As the colour seems to run after washing hair, recommend using a dark towel. Lost count of the number of times i've dyed hotel towels! Also been hard to get hold of for the last couple of months.

I used the Amethyst Chrome on my hair which is a medium brown with highlights. Some of the brown is dyed over the highlights and I had this done 2 weeks ago by a hair dresser using salon dyes. I wanted to use Amethyst Chrome for purple highlights and I was very surprised with the results. Exactly what I wanted! I have had this done previously, but done by a senior stylist at a credible salon who used a different purple dye and it was horrible, so decided to try this kit and do it at home. Firstly, my husband applied the dye onto parts of my hair which we selected together and wrapped those sections in strips of kitchen foil. Secondly, we did not apply the dye onto the roots/scalp, only close to them as I was worried it would stain my skin purple. I did stain my hand purple by accident, but found the dye came off my skin after having a shower. Lastly, I left the dye in the foil for 60 minutes, not 30 minutes which the box states. Once the 60 minutes was up, I rinsed my hair in warm water in the shower until the water colour from my hair ran clear. Then I washed my hair in sulfate free shampoo, it’s important to do this as sulfate shampoos are known to strip colour (head and shoulders are the worst!). For me I use living proof curl shampoo. The conditioner included is excellent. Every week I soak my hair in Jamaican Mango & Lime Original Black Castor oil and leave in over night before washing. I found the conditioner that came with the dye kit gave me similar results, yet I had only left it in my hair for 30 minutes. If you use the Castor oil method, be warned the oil soaks into pillow cases so I use a case I’m not bothered about and it washes okay. The end result, vibrant colour that did not bleed into the highlights that I have in my hair. I will for sure be using this again. I think it’s important to add, there is no such thing as permanent purple dye (as hair dresser informed me). It will just stay in longer than semi permanent. It will eventually wash out without a trace, but to keep it in as long as possible, always use sulfate free shampoo and don’t wash you hair in hot water, try to keep it cool. Please note, phone struggled to capture the colour accurately, but it is much nicer in real life. Hope this review helps.

This is my go to hair dye and has been for years and years. Live XL has always been a great hair dye for me, I’ve used several shades however amethyst chrome is the best colour I’ve tried when it comes to purple hair colour. I usually buy these in home bargains as they are cheaper in there but sometimes they can be out of stock so when I saw these on here for the same price as home bargains I just had to grab a box. I am looking forward to redoing my hair. I find a box does my hair fine and mines rather long and below my shoulders. I dye my hair once a month with this brand which isn’t too bad for the price and the colour. I have stuck with this shade for around 4 years now and it’s by far my favourite colour. Highly recommend!! Best purple I’ve tried! 💜

So I know there are loads of bad reviews on here and other places about this particular colour and how it doesn't take very well and it fades extremely fast. BUT I will tell you NOT to put it on anything other then bleached hair. On the box it says to put on dark blonde, light brown or dark brown hair but if you do it won’t go the colour you expect it to. I have shoulder length hair, the top part is my natural dirty blonde and the rest of my hair is bleached. It came out amazing on my bleached hair. A really nice purple colour. But on my natural hair it wasn’t AS nice and it looks like it’s old faded dye as you can see from the picture. I am going to get my hair bleached from root to tip in a few weeks and then I will apply this dye again so it comes out even. Also if you have longer then shoulder length hair you will need 2 boxes… I barely had enough for Mine and it came out slightly patchy as I couldn’t fully saturate my hair. I always use live hair dye as I find my hair loves it and it feels a lot healthier after using a live dye compared to any other ones I’ve tried. Used to do my hair a raspberry red and wanted a change. I love this purple colour a lot so it’ll be worth getting the right base colour to put this over so it comes out nice. I recommend this colour but only if you have bleached hair. Or even a very bright blonde colour. Anything darker then that, this dye will not go on as expected

Wife loves it vibrant colour to

I bought the Schwarzkopf LIVE Urban Metallics Permanent Purple Hair Dye for a friend, and the colour looked fantastic initially. It was vibrant, rich, and gave a lovely metallic shine after application. Unfortunately, the colour faded more quickly than expected, even with colour-care products. While the end result was impressive at first, the longevity was a little disappointing. Overall, it's a good hair dye with a beautiful shade and easy application, but it lost its vibrancy sooner than hoped

Great colour. Love it and will buy again

Easy usage good seller

J'adore et je vais recommandé

Parfait

Ottima! Bel colore! Molto luminoso. Piccola nota di merito, la scatola include un balsamo colorato per ravvivare il tono a distanza di 2/3 settimane dalla tinta.

Auch wenn ich selten Rezensionen schreibe, möchte ich zu dieser Haarfarbe gerne ein paar Worte sagen. Mein Ergebnis mit vorherigem Bleeching ist sehr intensiv gewesen und der metallische Glanz verleiht dem Ganzen einen echt schicken Flair. Die Farbe wäscht sich etwas aus die ersten Haarwäschen und pendelt sich dann von selbst ein, allerdings finde ich dieses ausgewaschene Ergebnis auch sehr ansprechend (gefällt mir sogar fast besser als frisch gefärbt). Ich wasche meine Haare übrigens zweimal die Woche. Die Verpackung und alles was beigelegt war, war auf sämtlichen russisch-stämmigen Sprachen und wenn man keine davon versteht empfiehlt es sich nochmal online nachzusehen oder Google Lens zu benutzen. Meine Bilder zeigen das Ergebnis wenige Stunden nach dem Färben und zweieinhalb Wochen später nach mehreren Haarwäschen.

Es muy buen producto. La parte decolorada queda mucho mas lila, pero incluso la parte de pelo natural (en este caso castaño) coge color aunque mas oscuro. La carta de tonos de la caja es bastante fiable. Fácil de aplicar y de momento despues de un lavado mantiene bien el color. Es algo caro para ser un producto no profesional pero merece la pena. Al menos dura mas que los semipermanentes.