--- product_id: 48520044 title: "The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership" price: "23120CFA" currency: XOF in_stock: true reviews_count: 13 url: https://www.desertcart.sn/products/48520044-the-personal-mba-the-bestselling-business-book-containing-you-everything store_origin: SN region: Senegal --- # 10th Anniversary revised edition #1 MBA Reference & Education bestseller 800,000+ copies sold The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership **Price:** 23120CFA **Availability:** ✅ In Stock ## Summary > 📈 Outsmart the MBA crowd—learn smarter, not harder! ## Quick Answers - **What is this?** The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership - **How much does it cost?** 23120CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/48520044-the-personal-mba-the-bestselling-business-book-containing-you-everything) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Time-Smart Learning:** Concise chapters with actionable mental models for busy professionals - • **Top-Ranked & Trusted:** Ranked #1 in MBA Reference & Education with 4.4-star rating from 7,000+ reviews - • **Beyond Business Basics:** Includes psychology of decision-making and personal development - • **Proven Success Formula:** Over 800,000 readers transformed their careers and businesses - • **Master the Business Game:** Comprehensive MBA-level insights without the tuition fees ## Overview The Personal MBA is a bestselling, fully updated 10th Anniversary edition business book that distills essential marketing, management, and leadership knowledge into concise, actionable mental models. With over 800,000 copies sold and top rankings in MBA Reference & Education, it offers a cost-effective alternative to traditional MBA programs, blending business fundamentals with personal development insights to empower professionals and entrepreneurs alike. ## Description 10th Anniversary edition * Completely revised and updated * over 800,000 copies sold ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD. This bestselling business classic gives you everything you need to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win. 'File this book under: NO EXCUSES' Seth Godin 'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game' Kevin Kelly, founder of Wired Review: Highly recommend for those interested in business - If you're thinking of going back to school to get your MBA, read this book first. Kaufman's premise is that MBA programs are very expensive and teach outdated material. Unless you're going to a top tier school where its name on your degree will yield connections and ins to high finance, you don't need to accrue all that debt to learn what you need. Kaufman started by compiling a reading list of the top 100 business books on his website, PersonalMBA.com. His book takes all the best pieces he learned and presents a high level overview of business in very readable language. Each chapter is broken into many subsections, so you can read about a single concept in a couple of minutes. At the end of *every* section, he has a link to a specific page on his website about it. I found this annoying. I'd rather one link to his book's page that lets me explore from there instead of link after link after link in the book. Even if you're not interested in business or entrepreneurship, I'd recommend the chapters "The Human Mind," "Working With Yourself," and "Working With Others" which are more about the psychology behind decision making with approaches to changing or adopting habits. You also might benefit from checking out the "Sales" chapter to understand what salespeople do and why it works, particularly the section on "Reciprocation." There is an appendix full of book recommendations broken into various categories if you want to learn more. Another appendix lists 49 questions to help you assess how you're doing and approaching your life. A handy resource. Review: This book is helpful to everyone, and especially to those who wants to start their own business. - First, let me just give the disclaimer that I already have an MBA from a well-known university (albeit not a “top tier” one), and this book was written to replace a traditional MBA for people who wouldn’t get their money’s worth out of it. That being said, I actually really liked this book. In the meat of it, the book does a good job defining what a business is and how it functions. It introduces many key concepts and frameworks that would help any entrepreneur or manager build and run a successful business. Surprisingly, a hefty chunk of the book is dedicated to personal self-development. As far as self-help texts go, it’s a good one though. A traditional MBA is expensive, old-fashioned, and unnecessary for all but a few select professions. Even I have to admit that most of what he says is true, but I don’t in any way regret getting my MBA. There are a few extra perks mixed into the traditional MBA that you can’t get in a book, including networking resources, public speaking and professional writing practice, and direct access to experts (professors). ## Features - PENGUIN GROUP - Ideal for a bookworm - It's a great choice for a book person ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 1,813 in Books ( See Top 100 in Books ) 1 in MBA Reference & Education 5 in Career Advancement & Professional Development 8 in Starting a Business | | Customer Reviews | 4.4 out of 5 stars 6,994 Reviews | ## Images ![The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership - Image 1](https://m.media-amazon.com/images/I/71sIhKrsvQL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Highly recommend for those interested in business *by S***M on 23 February 2026* If you're thinking of going back to school to get your MBA, read this book first. Kaufman's premise is that MBA programs are very expensive and teach outdated material. Unless you're going to a top tier school where its name on your degree will yield connections and ins to high finance, you don't need to accrue all that debt to learn what you need. Kaufman started by compiling a reading list of the top 100 business books on his website, PersonalMBA.com. His book takes all the best pieces he learned and presents a high level overview of business in very readable language. Each chapter is broken into many subsections, so you can read about a single concept in a couple of minutes. At the end of *every* section, he has a link to a specific page on his website about it. I found this annoying. I'd rather one link to his book's page that lets me explore from there instead of link after link after link in the book. Even if you're not interested in business or entrepreneurship, I'd recommend the chapters "The Human Mind," "Working With Yourself," and "Working With Others" which are more about the psychology behind decision making with approaches to changing or adopting habits. You also might benefit from checking out the "Sales" chapter to understand what salespeople do and why it works, particularly the section on "Reciprocation." There is an appendix full of book recommendations broken into various categories if you want to learn more. Another appendix lists 49 questions to help you assess how you're doing and approaching your life. A handy resource. ### ⭐⭐⭐⭐⭐ This book is helpful to everyone, and especially to those who wants to start their own business. *by A***Z on 6 November 2020* First, let me just give the disclaimer that I already have an MBA from a well-known university (albeit not a “top tier” one), and this book was written to replace a traditional MBA for people who wouldn’t get their money’s worth out of it. That being said, I actually really liked this book. In the meat of it, the book does a good job defining what a business is and how it functions. It introduces many key concepts and frameworks that would help any entrepreneur or manager build and run a successful business. Surprisingly, a hefty chunk of the book is dedicated to personal self-development. As far as self-help texts go, it’s a good one though. A traditional MBA is expensive, old-fashioned, and unnecessary for all but a few select professions. Even I have to admit that most of what he says is true, but I don’t in any way regret getting my MBA. There are a few extra perks mixed into the traditional MBA that you can’t get in a book, including networking resources, public speaking and professional writing practice, and direct access to experts (professors). ### ⭐⭐⭐⭐ unexpected read *by G***L on 24 June 2025* Not what I expected but full of knowledge and insight. Great if you are someone who wants a refresher or to get some knowledge on a specific topic. I struggled as it is not a book as much as I find it to be more a summary of text book chapters related to personal work experiences and his career. I keep it for a short read here and there but have not managed to get through cover to cover. ## Frequently Bought Together - The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership - Atomic Habits: The life-changing million-copy #1 bestseller - Never Split the Difference: Negotiating as if Your Life Depended on It --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/48520044-the-personal-mba-the-bestselling-business-book-containing-you-everything](https://www.desertcart.sn/products/48520044-the-personal-mba-the-bestselling-business-book-containing-you-everything) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-10-18*